Let's Get Morbid With Your Demand Gen

Slice into the year that was, so you can prep for the year to come [MarketingProfs DemandGen Today] December 2022 [Your monthly issue of DemandGen Today!] Happy December, Friend! Are you a pumpkin spice fiend, full of joy for the autumn crunch and winter wonders? Or are you a sun baby, yearning for the return of spring? I'm originally from South Africa. And it turns out that after moving to the northern hemisphere, I really don't like winter much at all! It's hibernation time for me. But aside from personal preferences, seasonality has far-reaching consequences on our demand generation efforts. Whether it's by affecting the tone or imagery of the campaigns we're sending out, or the buying behavior your audience displays—time of year matters. At this time of year, unless you're knee deep running seasonal campaigns, most marketing departments are securing budget and preparing for the new year. Your prospects are also not only wrapping presents but also wrapping things up and prepping for a new year, new prospect vibe. That doesn't mean you get to put your feet up... No, no! It's time to look back at what you did this year. What worked and what didn't—and why. Time to learn from your past efforts and start the new year armed with the knowledge of your experiences. It's the perfect opportunity to dig deep and get gritty... so allow me to introduce to you the Postmortem. Don't worry, I'm not advocating a spot of grave robbing or some real-crime sleuthing. I'm talking about a demand generation postmortem. The only thing we're dissecting are the corpses of your campaigns. In forensics, the role of a postmortem is usually to determine or confirm the cause of death. In marketing, we need to do the same. We need to reflect on our campaigns, dissect them, and learn—to catalog the postmortem results and use them for our next campaigns. Running a postmortem is relatively straightforward. Grab a campaign you've run. What was the goal? With the goal in mind, look at four things: - What was achieved? - What was not achieved? - What performed well? - What did not perform well? And then go deeper into each with the all-important question: why? Why did that happen? What were the key contributing factors? What observations can you make? Could that outcome have been avoided or aided? And then, finally, what is your overall assessment—and, as a result, what will you do different next time? A good, in-depth postmortem will get you ready for your demand gen program and campaigns for next year. It'll keep you learning, improving, and optimizing. As you go into the festive season and start winding down—you be nice to 2023... and start off on the right foot! Happy holidays to you and your teams, [Kenda Macdonald] [Kenda Macdonald] Demand Generation Consulting Practice Lead MarketingProfs [Demand Generation Workshop: Attract, Nurture, Sell ]( Demand Generation Workshop: Attract, Nurture, Sell Getting the best results from your demand gen and marketing automation efforts is just a matter of good science! With behavioral psychology-based evidence, real-life examples, and hands-on activities in this interactive workshop, Kenda Macdonald will help you decode your buyers' brains so you can create your best demand gen programs ever. Ready to rock demand gen? [Contact MarketingProfs today ►]( Demand Gen Resources [Webinar] [How to Overcome the Biggest B2B Buying Barriers [Webinar]]( [Webinar] [The Future of B2B Marketing: Hot Advice & Smart Insights for 2023* [Webinar]]( [Virtual Event] [Future Trends Friday Forum [Virtual Event]]( [Webinar] [Triple Your MQL to SQL Conversion Rate Using Science-Based Hacks [Webinar]]( [Article] [How to Use the Awareness Stages to Nurture Leads From MQL to SQL [Article]](jSX/NGxlYm54dEhmcXA4dlFpTkp0YjBGQ1pibCt3TVMzSitzMk1CZGlWbUlIRDZhZ2JuenEvM1phT2ordWFSZTVHUXk2cGlLUmtEc2h4OHYvRUppdE1NWTVFQ0VKRlRVZ04zRHN1YkJ6aE9IcTdCZlZTaElZTmdPdz09S0/) [Podcast] [How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts [Podcast]]( [Article] [A 7-Step Inbound Marketing Lead Gen Strategy [Infographic]]( [Research] [Small Business Owners' Favorite Tactics for Different Funnel Stages [Research]]( *Available to MarketingProfs PRO members [MarketingProfs] Your DemandGen Team Your team for this issue (in alphabetical order): Megan Cordero, production director; Vahe Habeshian, publications director; Kenda Macdonald, demand generation consulting practice lead. [MarketingProfs]( Copyright © 2000–2022 MarketingProfs, LLC All Rights Reserved Read our Terms of Service [here](. This email was sent to {EMAIL} as part of your MarketingProfs subscription. If you prefer to no longer receive MarketingProfs DemandGen Today, you can always [leave this list](. Did someone who cares about you forward this to you? [Subscribe here]( to get your own copy. MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625