Customer data platforms | B2B marketing spend growth areas | Most confusing emojis

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Tuesday, May 28, 2024 | Today's dose of marketing know-how. [Resonate With Impactful Content]( All-New Session Tomorrow B2B marketing evolves quickly—and the tools digital marketers use evolve quickly, too. Tomorrow, discover how AI can transform your content strategy, from deep customer insights to powerful lead magnets to optimized distribution. Jason Hunt presents The Marketer's Guide to AI-Powered Content Strategies. [Transform your content strategy]( 📋 Table of Contents 1. [Customer Data Platforms for the Modern Marketer]( 2. [Integration Playbook for B2B Marketing Masters]( sponsored 3. [The Top Areas B2B Marketers Expect to Increase Spend On]( 4. [Do You Market to B2B Audiences?]( advertise with MarketingProfs 5. [The 10 Most Confusing Emojis in 2024]( 6. [Spinning Your Social Media Wheels?]( MarketingProfs Working Webinar for PRO Members Scroll down for more useful resources. [Customer Data Platforms for the Modern Marketer]( article [Customer Data Platforms for the Modern Marketer]( The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have [become a strategic imperative. »]( [Integration Playbook for B2B Marketing Masters](ZKJPya_WFRy/Wnp5YXBzdVorV1plbitrWVdadGdUcDl0aGVSZkRPWEdibk1GbTBzMjh5cWdXQzFveUtMd2JSekV6ZW5VenJKNFV6d3JvNFhKYTd5dWprY0xNUUJMYzRHUnZoTDlXT2lPY2V5N2ZLNVBmR0FGeklFdmN2T1I2UT09S0/YzZXYzlheTRCbXV3NHVpeXA3MUoyRWZXS05SdFZlaXBRNU80Z2FYUWgrOEJGK21qL3k3QTh4U2dHZWdoc2RYaW1sQzM2RUs1RUZ5VW5vaWJON1BhY3c9PQS2) sponsored [Integration Playbook for B2B Marketing Masters](cWv/Wnp5YXBzdVorV1plbitrWVdadGdUcDl0aGVSZkRPWEdibk1GbTBzMjh5cWdXQzFveUtMd2JSekV6ZW5VenJKNFV6d3JvNFhKYTd5dWprY0xNUUJMYzRHUnZoTDlXT2lPY2V5N2ZLNVBmR0FGeklFdmN2T1I2UT09S0/YzZXYzlheTRCbXV3NHVpeXA3MUoyRWZXS05SdFZlaXBRNU80Z2FYUWgrOEJGK21qL3k3QTh4U2dHZWdoc2RYaW1sQzM2RUs1RUZ5VW5vaWJON1BhY3c9PQS2) Account-based marketing promises to build relationships with prospects. But targeting your ideal customer can be a challenge. Enter RollWorks. It integrates with LinkedIn's vast professional network to transform your ABM efforts with strategic segmenting and laser-focused messaging. [Learn more with this free playbook! »]( [The Top Areas B2B Marketers Expect to Increase Spend On](jVLS9zVDpCG2/Wnp5YXBzdVorV1plbitrWVdadGdUcDl0aGVSZkRPWEdibk1GbTBzMjh5cWdXQzFveUtMd2JSekV6ZW5VenJKNFV6d3JvNFhKYTd5dWprY0xNUUJMYzRHUnZoTDlXT2lPY2V5N2ZLNVBmR0FGeklFdmN2T1I2UT09S0/YzZXYzlheTRCbXV3NHVpeXA3MUoyRWZXS05SdFZlaXBRNU80Z2FYUWgrOEJGK21qL3k3QTh4U2dHZWdoc2RYaW1sQzM2RUs1RUZ5VW5vaWJON1BhY3c9PQS2) research [The Top Areas B2B Marketers Expect to Increase Spend On](3HgD/Wnp5YXBzdVorV1plbitrWVdadGdUcDl0aGVSZkRPWEdibk1GbTBzMjh5cWdXQzFveUtMd2JSekV6ZW5VenJKNFV6d3JvNFhKYTd5dWprY0xNUUJMYzRHUnZoTDlXT2lPY2V5N2ZLNVBmR0FGeklFdmN2T1I2UT09S0/YzZXYzlheTRCbXV3NHVpeXA3MUoyRWZXS05SdFZlaXBRNU80Z2FYUWgrOEJGK21qL3k3QTh4U2dHZWdoc2RYaW1sQzM2RUs1RUZ5VW5vaWJON1BhY3c9PQS2) B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research. [Check out the study findings. »]( [Do You Market to B2B Audiences?](/Wnp5YXBzdVorV1plbitrWVdadGdUcDl0aGVSZkRPWEdibk1GbTBzMjh5cWdXQzFveUtMd2JSekV6ZW5VenJKNFV6d3JvNFhKYTd5dWprY0xNUUJMYzRHUnZoTDlXT2lPY2V5N2ZLNVBmR0FGeklFdmN2T1I2UT09S0/YzZXYzlheTRCbXV3NHVpeXA3MUoyRWZXS05SdFZlaXBRNU80Z2FYUWgrOEJGK21qL3k3QTh4U2dHZWdoc2RYaW1sQzM2RUs1RUZ5VW5vaWJON1BhY3c9PQS2) from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles](3HD/Wnp5YXBzdVorV1plbitrWVdadGdUcDl0aGVSZkRPWEdibk1GbTBzMjh5cWdXQzFveUtMd2JSekV6ZW5VenJKNFV6d3JvNFhKYTd5dWprY0xNUUJMYzRHUnZoTDlXT2lPY2V5N2ZLNVBmR0FGeklFdmN2T1I2UT09S0/YzZXYzlheTRCbXV3NHVpeXA3MUoyRWZXS05SdFZlaXBRNU80Z2FYUWgrOEJGK21qL3k3QTh4U2dHZWdoc2RYaW1sQzM2RUs1RUZ5VW5vaWJON1BhY3c9PQS2) to choose from. See how you can [reach your B2B audience. »]( [The 10 Most Confusing Emojis in 2024]( infographic [The 10 Most Confusing Emojis in 2024]( Which emojis confuse people most? To find out, researchers surveyed 2,201 people in the United States. [Check out the infographic. »]( [Spinning Your Social Media Wheels?]( MarketingProfs Working Webinar for PRO Members Social media is another marketing channel—and it's meant to work for your brand, not the other way around. Discover the secrets to a powerful social media presence that engages your audience, grows awareness of your brand, and attracts new buyers. Sit in on Zontee Hou's four-part mini-workshop, Building Brand Trust Through Social Media. Included with PRO membership. [Gain traction on social media]( Afoot in the Neighborhood MarketingProfs community goings-on NEWLY LAUNCHED! Yet another brand-new AI weekly series! [AI for Demand Gen Marketers](cv/Wnp5YXBzdVorV1plbitrWVdadGdUcDl0aGVSZkRPWEdibk1GbTBzMjh5cWdXQzFveUtMd2JSekV6ZW5VenJKNFV6d3JvNFhKYTd5dWprY0xNUUJMYzRHUnZoTDlXT2lPY2V5N2ZLNVBmR0FGeklFdmN2T1I2UT09S0/YzZXYzlheTRCbXV3NHVpeXA3MUoyRWZXS05SdFZlaXBRNU80Z2FYUWgrOEJGK21qL3k3QTh4U2dHZWdoc2RYaW1sQzM2RUs1RUZ5VW5vaWJON1BhY3c9PQS2) is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](. And check out all 30 sessions in the three-series [AI for B2B Marketers]( by MarketingProfs. ANNOUNCEMENT: Program & Speakers for [MarketingProfs B2B Forum!]( Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... [while it's still $400 off](. IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [The Gender Pay Gap for Marketing and Sales Freelancers [Infographic] »](LpN6H9/Wnp5YXBzdVorV1plbitrWVdadGdUcDl0aGVSZkRPWEdibk1GbTBzMjh5cWdXQzFveUtMd2JSekV6ZW5VenJKNFV6d3JvNFhKYTd5dWprY0xNUUJMYzRHUnZoTDlXT2lPY2V5N2ZLNVBmR0FGeklFdmN2T1I2UT09S0/YzZXYzlheTRCbXV3NHVpeXA3MUoyRWZXS05SdFZlaXBRNU80Z2FYUWgrOEJGK21qL3k3QTh4U2dHZWdoc2RYaW1sQzM2RUs1RUZ5VW5vaWJON1BhY3c9PQS2) [Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers »]( [Seven Guiding Principles for Noticeably Better B2B Marketing »](jVLS9zVDpC2/Wnp5YXBzdVorV1plbitrWVdadGdUcDl0aGVSZkRPWEdibk1GbTBzMjh5cWdXQzFveUtMd2JSekV6ZW5VenJKNFV6d3JvNFhKYTd5dWprY0xNUUJMYzRHUnZoTDlXT2lPY2V5N2ZLNVBmR0FGeklFdmN2T1I2UT09S0/YzZXYzlheTRCbXV3NHVpeXA3MUoyRWZXS05SdFZlaXBRNU80Z2FYUWgrOEJGK21qL3k3QTh4U2dHZWdoc2RYaW1sQzM2RUs1RUZ5VW5vaWJON1BhY3c9PQS2) [Time Spent Per Day on Social Media by Country [Infographic] »]( [How Many Days a Week Do Hybrid Workers Want to Be in the Office? »]( [Navigating the Power of B2B Communication by Getting to the Point »]( Upcoming Events MAY 29 [The Marketer's Guide to AI-Powered Content Strategies: From Insight to Action]( with Jason Hunt Session 6 of our 10-week AI for Demand Gen Marketers event JUN 6 [Foundational ABM Building Blocks]( 45-minute webinar | sponsored by ZoomInfo JUN 13 [From Logo to Legacy: How to Create and Amplify a Successful Brand Identity]( 45-minute webinar | sponsored by Canto JUN 14 [Lead Generation Friday Forum]( 3 live sessions | sponsored by Skyline NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. 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