A better customer engagement strategy | Impediments to improving company culture | Voice of customer for business growth

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Wednesday, May 29, 2024 | Today's dose of marketing know-how. [Modernize Your Approach to Content]( Live Today at 12 noon ET AI has the power to transform how you approach content creation, distribution, and optimization. But are you using it effectively? Today, digital marketer Jason Hunt reveals how today's AI can give you deep customer insights to create more-impactful messaging to your target audience. Don't miss this one-of-a-kind session, today at 12 noon ET. Free for PRO members, or $229 for the standalone series. [Join Jason today at 12 noon ET](DbfNe/cndreWxZSitBdjRUOUU2d0dBd1gvalEzdlhMQ3ZGRVZwNFNJSDVpcUY4ZjNGVVgvbmZLNUI1MGpJV3Vra3VLL0pSWWhXY1grT0lGWXFCdGRsaDBkYnBOMEwwNFRxVkpMSmt4VFpRdUhUdkQvRnJ4VGtlb1dVZz09S0/V2J0OEViMVNsdGpRczUzdkVaeGxKTG81cXdnTWgwM3JwN3lEWkdKNERRT3V1b0gyRFFUUnpiamdzd0dBN3htaDEyYXhTaFVmdndidHdXdGxnTnZMVFE9PQS2) 📋 Table of Contents 1. [Start/Stop/Keep: A Better Customer Engagement Strategy]( 2. [Integration Playbook for B2B Marketing Masters]( sponsored 3. [The Biggest Barriers to Improving Company Culture]( 4. [Do You Market to B2B Audiences?](fq/cndreWxZSitBdjRUOUU2d0dBd1gvalEzdlhMQ3ZGRVZwNFNJSDVpcUY4ZjNGVVgvbmZLNUI1MGpJV3Vra3VLL0pSWWhXY1grT0lGWXFCdGRsaDBkYnBOMEwwNFRxVkpMSmt4VFpRdUhUdkQvRnJ4VGtlb1dVZz09S0/V2J0OEViMVNsdGpRczUzdkVaeGxKTG81cXdnTWgwM3JwN3lEWkdKNERRT3V1b0gyRFFUUnpiamdzd0dBN3htaDEyYXhTaFVmdndidHdXdGxnTnZMVFE9PQS2) advertise with MarketingProfs 5. [How B2B Marketers Can Leverage Voice of Customer for Business Growth](LgLPtY-/cndreWxZSitBdjRUOUU2d0dBd1gvalEzdlhMQ3ZGRVZwNFNJSDVpcUY4ZjNGVVgvbmZLNUI1MGpJV3Vra3VLL0pSWWhXY1grT0lGWXFCdGRsaDBkYnBOMEwwNFRxVkpMSmt4VFpRdUhUdkQvRnJ4VGtlb1dVZz09S0/V2J0OEViMVNsdGpRczUzdkVaeGxKTG81cXdnTWgwM3JwN3lEWkdKNERRT3V1b0gyRFFUUnpiamdzd0dBN3htaDEyYXhTaFVmdndidHdXdGxnTnZMVFE9PQS2) 6. [Don't Launch Yet!](LgLPt-/cndreWxZSitBdjRUOUU2d0dBd1gvalEzdlhMQ3ZGRVZwNFNJSDVpcUY4ZjNGVVgvbmZLNUI1MGpJV3Vra3VLL0pSWWhXY1grT0lGWXFCdGRsaDBkYnBOMEwwNFRxVkpMSmt4VFpRdUhUdkQvRnJ4VGtlb1dVZz09S0/V2J0OEViMVNsdGpRczUzdkVaeGxKTG81cXdnTWgwM3JwN3lEWkdKNERRT3V1b0gyRFFUUnpiamdzd0dBN3htaDEyYXhTaFVmdndidHdXdGxnTnZMVFE9PQS2) MarketingProfs Working Webinar for PRO Members Scroll down for more useful resources. [Start/Stop/Keep: A Better Customer Engagement Strategy]( article [Start/Stop/Keep: A Better Customer Engagement Strategy]( Discover how the Start/Stop/Keep technique can transform your customer engagement strategy. Embrace feedback, act on it swiftly and effectively. [Read more. »]( [Integration Playbook for B2B Marketing Masters]( sponsored [Integration Playbook for B2B Marketing Masters]( Account-based marketing promises to build relationships with prospects. But targeting your ideal customer can be a challenge. Enter RollWorks. It integrates with LinkedIn's vast professional network to transform your ABM efforts with strategic segmenting and laser-focused messaging. [Learn more with this free playbook! »]( [The Biggest Barriers to Improving Company Culture]( research [The Biggest Barriers to Improving Company Culture]( What prevents companies from fostering a better corporate culture? To find out, researchers conducted a survey in March 2024 among 440 professionals in Australia, Canada, the United Kingdom, and the United States. [Check out the study findings. »](ZKJPyRyXsR_/cndreWxZSitBdjRUOUU2d0dBd1gvalEzdlhMQ3ZGRVZwNFNJSDVpcUY4ZjNGVVgvbmZLNUI1MGpJV3Vra3VLL0pSWWhXY1grT0lGWXFCdGRsaDBkYnBOMEwwNFRxVkpMSmt4VFpRdUhUdkQvRnJ4VGtlb1dVZz09S0/V2J0OEViMVNsdGpRczUzdkVaeGxKTG81cXdnTWgwM3JwN3lEWkdKNERRT3V1b0gyRFFUUnpiamdzd0dBN3htaDEyYXhTaFVmdndidHdXdGxnTnZMVFE9PQS2) [Do You Market to B2B Audiences?]( from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles](/cndreWxZSitBdjRUOUU2d0dBd1gvalEzdlhMQ3ZGRVZwNFNJSDVpcUY4ZjNGVVgvbmZLNUI1MGpJV3Vra3VLL0pSWWhXY1grT0lGWXFCdGRsaDBkYnBOMEwwNFRxVkpMSmt4VFpRdUhUdkQvRnJ4VGtlb1dVZz09S0/V2J0OEViMVNsdGpRczUzdkVaeGxKTG81cXdnTWgwM3JwN3lEWkdKNERRT3V1b0gyRFFUUnpiamdzd0dBN3htaDEyYXhTaFVmdndidHdXdGxnTnZMVFE9PQS2) to choose from. See how you can [reach your B2B audience. »]( [How B2B Marketers Can Leverage Voice of Customer for Business Growth](/cndreWxZSitBdjRUOUU2d0dBd1gvalEzdlhMQ3ZGRVZwNFNJSDVpcUY4ZjNGVVgvbmZLNUI1MGpJV3Vra3VLL0pSWWhXY1grT0lGWXFCdGRsaDBkYnBOMEwwNFRxVkpMSmt4VFpRdUhUdkQvRnJ4VGtlb1dVZz09S0/V2J0OEViMVNsdGpRczUzdkVaeGxKTG81cXdnTWgwM3JwN3lEWkdKNERRT3V1b0gyRFFUUnpiamdzd0dBN3htaDEyYXhTaFVmdndidHdXdGxnTnZMVFE9PQS2) video [How B2B Marketers Can Leverage Voice of Customer for Business Growth]( Marketing Smarts episode guest Nate Brown defines what a voice of customer is and explains best-practices for crafting your voice-of-customer engine. He also tells some stories of mistakes he's learned from and drops some wisdom on customer journey maps. [Tune in! »](/cndreWxZSitBdjRUOUU2d0dBd1gvalEzdlhMQ3ZGRVZwNFNJSDVpcUY4ZjNGVVgvbmZLNUI1MGpJV3Vra3VLL0pSWWhXY1grT0lGWXFCdGRsaDBkYnBOMEwwNFRxVkpMSmt4VFpRdUhUdkQvRnJ4VGtlb1dVZz09S0/V2J0OEViMVNsdGpRczUzdkVaeGxKTG81cXdnTWgwM3JwN3lEWkdKNERRT3V1b0gyRFFUUnpiamdzd0dBN3htaDEyYXhTaFVmdndidHdXdGxnTnZMVFE9PQS2) [Don't Launch Yet!](Dbfe/cndreWxZSitBdjRUOUU2d0dBd1gvalEzdlhMQ3ZGRVZwNFNJSDVpcUY4ZjNGVVgvbmZLNUI1MGpJV3Vra3VLL0pSWWhXY1grT0lGWXFCdGRsaDBkYnBOMEwwNFRxVkpMSmt4VFpRdUhUdkQvRnJ4VGtlb1dVZz09S0/V2J0OEViMVNsdGpRczUzdkVaeGxKTG81cXdnTWgwM3JwN3lEWkdKNERRT3V1b0gyRFFUUnpiamdzd0dBN3htaDEyYXhTaFVmdndidHdXdGxnTnZMVFE9PQS2) MarketingProfs Working Webinar for PRO Members Your go-to-market plan can make or break a product or service launch. It's all about having the right pieces in place to attract qualified buyers. Don't launch until you build out your GTM plan that improves the odds of success. Pam Didner shows you how in the exclusive four-part mini-workshop, How To Build a Successful GTM Marketing Plan. Available now to PRO members. [Build your GTM plan today]( Afoot in the Neighborhood MarketingProfs community goings-on NEWLY LAUNCHED! Yet another brand-new AI weekly series! [AI for Demand Gen Marketers]( is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](. And check out all 30 sessions in the three-series [AI for B2B Marketers]( by MarketingProfs. ANNOUNCEMENT: Program & Speakers for [MarketingProfs B2B Forum!]( Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... [while it's still $400 off](. 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Recent MarketingProfs content [Optimize B2B Email Marketing With Generative AI: How Integration Saves Time »](ZKJPyRyXs_/cndreWxZSitBdjRUOUU2d0dBd1gvalEzdlhMQ3ZGRVZwNFNJSDVpcUY4ZjNGVVgvbmZLNUI1MGpJV3Vra3VLL0pSWWhXY1grT0lGWXFCdGRsaDBkYnBOMEwwNFRxVkpMSmt4VFpRdUhUdkQvRnJ4VGtlb1dVZz09S0/V2J0OEViMVNsdGpRczUzdkVaeGxKTG81cXdnTWgwM3JwN3lEWkdKNERRT3V1b0gyRFFUUnpiamdzd0dBN3htaDEyYXhTaFVmdndidHdXdGxnTnZMVFE9PQS2) [The Top Benefits of Customer Behavioral Signal Data for Marketing »]( [Keeping Pace: How Agile Content Marketing Wins in a Fast-Changing Digital World »]( [Small Business Website Design Trends for 2024 »]( [The Gender Pay Gap for Marketing and Sales Freelancers [Infographic] »]( [Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers »]( Upcoming Events MAY 29 [The Marketer's Guide to AI-Powered Content Strategies: From Insight to Action]( with Jason Hunt Session 6 of our 10-week AI for Demand Gen Marketers event JUN 6 [Foundational ABM Building Blocks]( 45-minute webinar | sponsored by ZoomInfo JUN 13 [From Logo to Legacy: How to Create and Amplify a Successful Brand Identity](fbq/cndreWxZSitBdjRUOUU2d0dBd1gvalEzdlhMQ3ZGRVZwNFNJSDVpcUY4ZjNGVVgvbmZLNUI1MGpJV3Vra3VLL0pSWWhXY1grT0lGWXFCdGRsaDBkYnBOMEwwNFRxVkpMSmt4VFpRdUhUdkQvRnJ4VGtlb1dVZz09S0/V2J0OEViMVNsdGpRczUzdkVaeGxKTG81cXdnTWgwM3JwN3lEWkdKNERRT3V1b0gyRFFUUnpiamdzd0dBN3htaDEyYXhTaFVmdndidHdXdGxnTnZMVFE9PQS2) 45-minute webinar | sponsored by Canto JUN 14 [Lead Generation Friday Forum]( 3 live sessions | sponsored by Skyline NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. 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