Sales enablement and AI | Marketing's role in sales enablement | Psychology of logo design: color symbolism

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Thursday, May 30, 2024 | Today's dose of marketing know-how. 📋 Table of Contents 1. [How AI Adoption in Sales Enablement Is Changing RevOps]( 2. [Foundational ABM Building Blocks: How to Ensure Success]( sponsored 3. [Empowering Sales Success—The Role of Marketing in Sales Enablement](jVLS9zz6RcGg/a2VKa0VXTnZLL0t0clJYdTVXb2JBKzFKeVUrWlJmYWJ0VGtBcFpJNzNVU1dZN3lXRUc3ZllwYk4ya1pNaFFFUXJmMWd4RFd0TVVpdTRMTGJjOXJudXE3TTJQNExPVWN0WFVqZEdtdDR0YlI2WGZNQlQvVmdPQT09S0/) 4. [Do You Market to B2B Audiences?](LL4Ph0/a2VKa0VXTnZLL0t0clJYdTVXb2JBKzFKeVUrWlJmYWJ0VGtBcFpJNzNVU1dZN3lXRUc3ZllwYk4ya1pNaFFFUXJmMWd4RFd0TVVpdTRMTGJjOXJudXE3TTJQNExPVWN0WFVqZEdtdDR0YlI2WGZNQlQvVmdPQT09S0/) advertise with MarketingProfs 5. [Color Psychology and Symbolism in Logo Design]( 6. [A Year's Worth of Unique Content]( MarketingProfs Master Class for PRO Members Scroll down for more useful resources. [How AI Adoption in Sales Enablement Is Changing RevOps]( article [How AI Adoption in Sales Enablement Is Changing RevOps]( Discover how AI is changing sales enablement and RevOps, boosting productivity and revenue in a volatile economy. [Learn more. »](jVLS9zz6Rcg/a2VKa0VXTnZLL0t0clJYdTVXb2JBKzFKeVUrWlJmYWJ0VGtBcFpJNzNVU1dZN3lXRUc3ZllwYk4ya1pNaFFFUXJmMWd4RFd0TVVpdTRMTGJjOXJudXE3TTJQNExPVWN0WFVqZEdtdDR0YlI2WGZNQlQvVmdPQT09S0/) [Foundational ABM Building Blocks: How to Ensure Success]( sponsored [Foundational ABM Building Blocks: How to Ensure Success]( Getting an account-based marketing program off the ground can be daunting. And with so many factors at play—ideal customer profiles, intent signals, KPIs, and more—maintaining your program after launch is a challenge. Discover how to manage the [essential elements of ABM to ensure success. »]( [Empowering Sales Success—The Role of Marketing in Sales Enablement]( podcast from the archives [Empowering Sales Success—The Role of Marketing in Sales Enablement]( The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy between the two teams leads to shared celebrations of success. [Read more and listen in. »]( [Do You Market to B2B Audiences?]( from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. See how you can [reach your B2B audience. »]( [Color Psychology and Symbolism in Logo Design]( infographic [Color Psychology and Symbolism in Logo Design]( Which feelings and emotions do different colors in logos elicit? To find out, researchers surveyed 285 professional graphic designers. [Check out the infographic. »](LL4PhY0/a2VKa0VXTnZLL0t0clJYdTVXb2JBKzFKeVUrWlJmYWJ0VGtBcFpJNzNVU1dZN3lXRUc3ZllwYk4ya1pNaFFFUXJmMWd4RFd0TVVpdTRMTGJjOXJudXE3TTJQNExPVWN0WFVqZEdtdDR0YlI2WGZNQlQvVmdPQT09S0/) [A Year's Worth of Unique Content]( MarketingProfs Master Class for PRO Members True of False: Enough content for a year's worth of emails, whitepapers, blogs, and social posts—all unique to your brand and relevent to your audience—would be a dream come true. True! But it's not a dream. It just requires a good survey. Mantis Research founder Michele Linn makes surveys easy in this Master Class: Using Research for Content and Thought Leadership. Get started with this series of short lessons, available now to PRO members. [Fill your content calendar]( Afoot in the Neighborhood MarketingProfs community goings-on NEWLY LAUNCHED! Yet another brand-new AI weekly series! [AI for Demand Gen Marketers](sV/a2VKa0VXTnZLL0t0clJYdTVXb2JBKzFKeVUrWlJmYWJ0VGtBcFpJNzNVU1dZN3lXRUc3ZllwYk4ya1pNaFFFUXJmMWd4RFd0TVVpdTRMTGJjOXJudXE3TTJQNExPVWN0WFVqZEdtdDR0YlI2WGZNQlQvVmdPQT09S0/) is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](. And check out all 30 sessions in the three-series [AI for B2B Marketers]( by MarketingProfs. ANNOUNCEMENT: Program & Speakers for [MarketingProfs B2B Forum!]( Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... [while it's still $400 off](. IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](w/a2VKa0VXTnZLL0t0clJYdTVXb2JBKzFKeVUrWlJmYWJ0VGtBcFpJNzNVU1dZN3lXRUc3ZllwYk4ya1pNaFFFUXJmMWd4RFd0TVVpdTRMTGJjOXJudXE3TTJQNExPVWN0WFVqZEdtdDR0YlI2WGZNQlQvVmdPQT09S0/). Did You Miss Us? Recent MarketingProfs content [Telling a Story With Data: Four Essential KPIs to Share With Boards »]( [The Power of Nostalgia on Social Media [Infographic] »]( [Optimize B2B Email Marketing With Generative AI: How Integration Saves Time »]( [The Top Benefits of Customer Behavioral Signal Data for Marketing »]( [Keeping Pace: How Agile Content Marketing Wins in a Fast-Changing Digital World »]( [Small Business Website Design Trends for 2024 »]( Upcoming Events JUN 5 [Optimize Lead Generation With AI]( with Pam Didner Session 7 of our 10-week AI for Demand Gen Marketers event JUN 6 [Foundational ABM Building Blocks]( 45-minute webinar | sponsored by ZoomInfo JUN 13 [From Logo to Legacy: How to Create and Amplify a Successful Brand Identity](sbV/a2VKa0VXTnZLL0t0clJYdTVXb2JBKzFKeVUrWlJmYWJ0VGtBcFpJNzNVU1dZN3lXRUc3ZllwYk4ya1pNaFFFUXJmMWd4RFd0TVVpdTRMTGJjOXJudXE3TTJQNExPVWN0WFVqZEdtdDR0YlI2WGZNQlQvVmdPQT09S0/) 45-minute webinar | sponsored by Canto JUN 14 [Lead Generation Friday Forum]( 3 live sessions | sponsored by Skyline NOV 12-14 [MarketingProfs B2B Forum](rHAx/a2VKa0VXTnZLL0t0clJYdTVXb2JBKzFKeVUrWlJmYWJ0VGtBcFpJNzNVU1dZN3lXRUc3ZllwYk4ya1pNaFFFUXJmMWd4RFd0TVVpdTRMTGJjOXJudXE3TTJQNExPVWN0WFVqZEdtdDR0YlI2WGZNQlQvVmdPQT09S0/) Join us live in Boston for the best B2B marketing conference on the planet. 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