Chart of the Day: Where AI meets CX

Shoppers want AI to help with product research and customer service [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis JANUARY 23, 2024 [Shoppers want AI to help with product research and customer service]( [Shoppers want AI to help with product research and customer service ]( Key stat: To improve the shopping journey, 86% of adults worldwide want AI to help with product research or information, according to October 2023 IBM data. Some 82% want AI to help get service, answers, or solutions. Beyond the chart: - Nearly three-quarters of marketers believe AI can help them better understand customer needs, bringing them closer to their desired customer experience (CX), per Sitecore. - Using AI tools to resolve customer service issues—by offering faster, more accurate answers in more languages, for example—can improve retention rates and turn shoppers into brand advocates. - However, 43% of CX and contact center professionals worldwide are concerned that implementing AI will provide customers with the wrong information, per July 2023 CallMiner data. Use this chart: - Guide AI investments. - Identify areas to improve the buyer journey through AI. [Read online]( More like this: - [How AI transforms the customer journey at each stage]( - [CMOs call on generative AI for a great brand experience]( - [How Shopify, eBay, and Etsy use AI to strengthen seller relationships, customer experience]( - [The Power of Generative AI in the Buyer’s Journey]( (Insider Intelligence subscription required) More Chart of the Day: - 1/22 - [Inside Dry January]( - 1/19 - [Performance attention]( - 1/18 - [CX gets personal]( - 1/17 - [Disabling cookies]( - 1/16 - [Who's driving podcast growth?]( Insider Intelligence has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](