Real takeaways from Google’s SEO leak

AI is transforming organic search [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis MAY 30, 2024 Game on: Netflix is making an animated show based on what popular gaming platform? A) Roblox B) Minecraft C) Animal Crossing D) Among Us [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [Google leak of alleged SEO documents shows importance of brand marketing, but don’t ditch best practices]( Over the weekend, thousands of alleged Google Search API documents were leaked. The highly technical documents purport to cover Google’s over 14,000 ranking factors, how link value and click behavior are evaluated, and how Google classifies smaller sites. But for the average marketer focused on building a brand, the news may be more exciting than actionable. [Google leak of alleged SEO documents shows importance of brand marketing, but don’t ditch best practices]( [Keep reading]( NEWS AND VIEWS [TikTok looks to court publishers through monetization opportunities]( view: TikTok’s effort to attract publishers puts it behind competitors like YouTube, which successfully attracted news outlets with its revenue-sharing program for YouTube Shorts that began last year. Still, the prospect of revenues from a successful app may prove irresistible to the ailing publishing industry. [Apple may be introducing Apple TV on Android]( Our view: Apple TV will have 29.6 million US users this year, per our forecast. We don’t project that number will grow much over the next few years. Adding Apple TV capabilities on Android could give the platform a boost. [Safari is putting AI directly in the browser]( Our view: Introducing summarization features directly into browsers could hurt publishers by diminishing the need for users to scroll and see ads. But implementing generative AI in Safari would contribute to more widespread adoption of the tech. INDUSTRY VIEWS [The rise of performance marketing on the big screen: Why advertisers are loving CTV]( Connected TV (CTV) is revolutionizing television advertising by combining engaging content with targeted, data-driven strategies. With 75% of the US population watching OTT video, according to EMARKETER, advertisers have a golden opportunity to reach their ideal audiences. This article was contributed by MNTN. [The rise of performance marketing on the big screen: Why advertisers are loving CTV | Sponsored Content]( [Keep reading]( ANALYSIS [AI is transforming organic search]( AI is revolutionizing B2B SEO. Many AI tools are included in established SEO tools. The tools are integrated into SEO tasks, including keyword research, competitive analysis, and performance tracking. This helps marketers gain deeper data insights into user search patterns and behaviors, which can inform more-effective SEO strategies. [AI is transforming organic search]( [Keep reading]( THINGS TO KNOW 🧑‍💻 [This founder says ‘meme tech’ is the next big thing]( 💼 [Salesforce shares plunge on first revenue miss since 2006]( ⚡ [Why Gatorade is reviving its iconic ’90s campaign for a new generation]( 🎤 [Netflix is teeing up music-competition shows]( 🤖 [The women in AI making a difference]( PODCAST [Behind the Numbers: Measuring influencer marketing efforts, a 'people's' bid to buy TikTok, and Meta shuts 'Workplace']( On today's podcast episode, we discuss if influencers can actually deliver both upper- and lower-funnel outcomes, the common successes (and mistakes) brands make when blending influencer and affiliate tactics, and how best to align influencer content with a brands message. "In Other News," we talk about Frank McCourt's bid to buy TikTok and what to make of Meta shutting down 'Workplace'. Tune in to the discussion with our analyst Max Willens and Carissa Flinders, the team lead of influencer partnerships for AWIN. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Awin. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](