5 charts to enhance video marketing strategies; Google leak rankles SEOs

Retailer SMS marketing gets a boost from generative AI [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis MAY 29, 2024 Good news for gamers: YouTube is rolling out its free games to all users. What is YouTube calling these games? A) YouGames B) Tubers C) Alphabetas D) Playables [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [5 charts to inform your video marketing strategy]( This year, 78.3% of people in the US will be digital video viewers, per our February 2024 forecast. With US adults splitting time between streaming platforms and social video, marketers need to understand how to reach viewers in both places. This can be difficult as ad spend and content creation trends shift. Here are five charts to turn the volume up on your digital video marketing strategy. [5 charts to inform your video marketing strategy]( [Keep reading]( NEWS AND VIEWS [Thousands of alleged Google Search API documents leaked—what they mean for site owners]( Our view: The documents could help websites understand how Google Search works in order to help with their own ranking. Google isn’t commenting on the alleged leak, but it’s worth looking into for SEO experts. [Google AI Overviews under fire for giving dangerous and wrong answers]( Our view: Many SEO experts didn’t think Google’s AI Overviews feature was ready for wide release when it went public earlier this month, and it looks like [they were right](. Comically incorrect answers on the feature could have users losing trust in Google. [Ad blocker users say YouTube videos are now skipping to the end]( Our view: Ad blockers not working on YouTube may be bad news for users, but it’s good news for advertisers, who have a better shot at people seeing their messages. We forecast YouTube will have $8.29 billion in US ad revenues this year, and the platform is doing what it can to protect those dollars. ANALYSIS [Retailer SMS marketing gets a boost from generative AI]( AI-driven personalization is one of the top trends US digital retailers believe will impact their business this year. It’s tied with an increased focus on omnichannel tools like SMS, according to December 2023 data from Bolt. “Consumers are getting too many messages. They're not reading. These are all batch and blast,” said Amit Jhawar, CEO of Attentive, which just launched a new generative AI SMS tool. “If you can text in a personalized way, you're more likely to be one of the brands that the consumer signs up for versus just dumb ads.” [Retailer SMS marketing gets a boost from generative AI]( [Keep reading]( THINGS TO KNOW 🗞️ [What does the public think of generative AI in news?]( 🎬 [The real reason behind Hollywood’s miserable weekend]( 📺 [Linear, streaming, AVOD, and beyond: What do common TV terms mean?]( 🛍️ [Nearly a quarter of consumers research products online before buying it in-store]( PODCAST [Behind the Numbers: The unofficial most interesting retailers list (May)]( Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (a.k.a., The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Sky Canaves and Zak Stambor, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Awin. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](