Chart of the Day: Gen Z goes long

More than half of Gen Zers watch longform videos on social media [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis MAY 30, 2024 [More than half of Gen Zers watch longform videos on social media]( [More than half of Gen Zers watch longform videos on social media]( Key stat: 53.1% of US [Gen Zers]( watch long-form videos on social media. That said, short-form content is more popular for the generation, watched by 61.6%, according to our October 2023 survey. Beyond the chart: - More than half (51%) of Gen Zers said long-form social content is one of their favorite formats, while just 40% of millennials said the same, according to a July 2023 survey from Teachable. - Gen Z is using TikTok to watch news, tutorials, and even movies, as noted in our [Social Video 2024]( report. - Because longer videos are easier to monetize due to the ability to accommodate more ads, expect to see social platforms embracing this format. Use this chart: - Emphasize the importance of long-form social video. - Demonstrate Gen Z social media habits. [Read online]( More like this: - [Social video ad spend increases, but growth rates stall]( - [5 charts to inform your video marketing strategy]( - [Retail marketers name ecommerce, TikTok, generative AI as most important trends of 2024]( - [Longer videos are easier for social media platforms to monetize]( More Chart of the Day: - 5/29 - [The early birds get back to school]( - 5/28 - [Where loyalties lie]( - 5/24 - [Connected shopping]( - 5/23 - [Holiday preview]( - 5/22 - [Top retail trends worth watching]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](