[Meet the Analyst Webinar] Navigating the Slow Shift in TV Measurement Standards

Get our latest trends update for H1 Hi there, Nielsen remains the dominant currency for the upcoming upfront season, deeply entrenched despite its flaws. But alternative currencies are gaining traction, with nearly three-quarters of US advertisers showing interest and Comscore leading with a new Media Rating Council accreditation. Join me [(register here)]( as I discuss how linear and streaming TV ad measurement has progressed in the past year, and where things stand in the currency revolution. [Reserve your seat today]( for Thursday, May 16 at 2pm ET / 11am PT. See you soon, Evelyn Mitchell-Wolf Senior Analyst EMARKETER This Meet the Analyst Webinar is made possible by Attain. P.S. Please forward this invite to colleagues who are interested in TV ad measurement. Interested in sponsoring a webinar? Email advertising@emarketer.com --------------------------------------------------------------- This email was sent to [{EMAIL}](mailto:{EMAIL}:default=edit me). If you no longer wish to receive these emails you may [unsubscribe or manage your preferences]( at any time. [Terms of Service]( | [Privacy Policy]( © 2024 EMARKETER, Inc. One Liberty Plaza 9th Floor New York, NY 10006