{NAME}, how can you prioritize brand suitability?

Connect with audiences and advertise responsibly                                                                                                                                                                                                                                                           [ Image ] [Deliver safe,](=/MTcyLUdPUC04MTEAAAGPeGASgPYNR3d2E2X8Gv_sfrDVvTcIVCSnsRgKQFH06Trqu3pAMr42B7csN4mZXml9LPnzviI=) [suitable video ads](=/MTcyLUdPUC04MTEAAAGPeGASgPYNR3d2E2X8Gv_sfrDVvTcIVCSnsRgKQFH06Trqu3pAMr42B7csN4mZXml9LPnzviI=) Inventory types • Excluded themes • Suitability choices [Read the full guide](=/MTcyLUdPUC04MTEAAAGPeGASgPYNR3d2E2X8Gv_sfrDVvTcIVCSnsRgKQFH06Trqu3pAMr42B7csN4mZXml9LPnzviI=) [Read the full guide](=/MTcyLUdPUC04MTEAAAGPeGASgPYNR3d2E2X8Gv_sfrDVvTcIVCSnsRgKQFH06Trqu3pAMr42B7csN4mZXml9LPnzviI=) When connecting with audiences across YouTube and Google, you’ll want a strategy that meets campaign goals while [protecting your brand](/MTcyLUdPUC04MTEAAAGPeGASgPYNR3d2E2X8Gv_sfrDVvTcIVCSnsRgKQFH06Trqu3pAMr42B7csN4mZXml9LPnzviI=). Check out these best practices to evolve from brand safety to brand suitability: [A YouTube video window sits in the middle with "best yoga gear" written in it. Icons for the like button, contact form, and safety are positioned on either side of the video window.](=/MTcyLUdPUC04MTEAAAGPeGASgPYNR3d2E2X8Gv_sfrDVvTcIVCSnsRgKQFH06Trqu3pAMr42B7csN4mZXml9LPnzviI=) [ A YouTube video window sits in the middle with "best yoga gear" written in it. Icons for the like button, contact form, and safety are positioned on either side of the video window. ] [[ Control which content to exclude with [inventory types]() We typically recommend standard inventory. This option lets you show ads across a wide range of content that’s appropriate for most brands. Use [excluded themes]() to avoid specific content areas These themes are designed so that you can have more nuance and clarity when opting out of certain content. From sensitive news to health, you can act decisively on categories that aren’t suitable for your brand. [Five rectangles sit in two lines. A blue bracket sits above a yellow rectangle that is extending up and out of the top line.] [ Five rectangles sit in two lines. A blue bracket sits above a yellow rectangle that is extending up and out of the top line. ] [Three lines at different heights sit in front of a light grey circle. A small triangle is positioned to the right.] [ Three lines at different heights sit in front of a light grey circle. A small triangle is positioned to the right. ] Measure the impact of your [suitability choices]() Quantifying how exclusions will affect your inventory, impressions, and CPM enables you to make more educated decisions. And with estimated impact in Google Ads—now available to all YouTube advertisers—it’s easier than ever. [Read the full guide](=/MTcyLUdPUC04MTEAAAGPeGASgPYNR3d2E2X8Gv_sfrDVvTcIVCSnsRgKQFH06Trqu3pAMr42B7csN4mZXml9LPnzviI=) Read the full guide [[ [Read the full guide](=/MTcyLUdPUC04MTEAAAGPeGASgPYNR3d2E2X8Gv_sfrDVvTcIVCSnsRgKQFH06Trqu3pAMr42B7csN4mZXml9LPnzviI=) Read the full guide [[ [YouTube](=/MTcyLUdPUC04MTEAAAGPeGASgPYNR3d2E2X8Gv_sfrDVvTcIVCSnsRgKQFH06Trqu3pAMr42B7csN4mZXml9LPnzviI=) [LinkedIn]() [Facebook]() [Twitter](/MTcyLUdPUC04MTEAAAGPeGASgPYNR3d2E2X8Gv_sfrDVvTcIVCSnsRgKQFH06Trqu3pAMr42B7csN4mZXml9LPnzviI=) [Ad-comm](=/MTcyLUdPUC04MTEAAAGPeGASgPYNR3d2E2X8Gv_sfrDVvTcIVCSnsRgKQFH06Trqu3pAMr42B7csN4mZXml9LPnzviI=) Received this email from a friend? [ Image ] [Subscribe here](=/MTcyLUdPUC04MTEAAAGPeGASgPYNR3d2E2X8Gv_sfrDVvTcIVCSnsRgKQFH06Trqu3pAMr42B7csN4mZXml9LPnzviI=) [ Image ] [Subscribe here](=/MTcyLUdPUC04MTEAAAGPeGASgPYNR3d2E2X8Gv_sfrDVvTcIVCSnsRgKQFH06Trqu3pAMr42B7csN4mZXml9LPnzviI=) How are we doing? [Give feedback](/MTcyLUdPUC04MTEAAAGPeGASgPYNR3d2E2X8Gv_sfrDVvTcIVCSnsRgKQFH06Trqu3pAMr42B7csN4mZXml9LPnzviI=) Stay connected to your ads, from anywhere. Download the Google Ads app [Google Play]() [ Google Play ] [[ [App Store]() [ App Store ] [[ This email was sent to {EMAIL} because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may [unsubscribe here](=/MTcyLUdPUC04MTEAAAGPeGASgPYNR3d2E2X8Gv_sfrDVvTcIVCSnsRgKQFH06Trqu3pAMr42B7csN4mZXml9LPnzviI=). © 2023 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043.