Google Ads product innovations for the new era of AI

The tools we’re building to drive AI-powered marketing                                                     ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ [ Image ] ADS PRODUCT INNOVATIONS | MAY 2024 If you missed GML this year, our recap has you covered [Google’s Vidhya Srinivasan speaks on stage at Google Marketing Live. She wears a sleeveless black dress with white stripes on the side and blue pumps. Behind her, the words “Gen AI will unlock enormous opportunities” appear on a large white screen.]() [ Google’s Vidhya Srinivasan speaks on stage at Google Marketing Live. She wears a sleeveless black dress with white stripes on the side and blue pumps. Behind her, the words “Gen AI will unlock enormous opportunities” appear on a large white screen. ] [[ A new era of AI. A new era of Ads Google Marketing Live (GML) always presents an opportunity to highlight the latest innovations to help businesses connect with their customers. But this year’s collection of advanced features fueled by Google AI makes clear that it’s a new era. Read on for some of the highlights. Vidhya Srinivasan, Google’s VP and general manager of Ads, details how the generative AI-powered innovations at GML strengthen connections between people and businesses, and open new frontiers across marketing, from immersive ad experiences to high-performing creative assets. Her key takeaways are shared here. [Read the full article]() - Scale creative production in line with brand standards. With generative AI in Performance Max, it’ll soon be easier to align creative assets with brand standards. Advertisers can share font and color guidelines in Performance Max, and provide image reference points to generate new asset variations. - Bring creative to life with new immersive ad experiences. Generative AI enables more engaging ad experiences, including soon-to-be-available Shopping ads with immersive visuals like virtual try-on and 3D spinning ads. We’re also introducing a feature that lets shoppers dive deeper into an ad to see product videos, summaries, and similar products provided by the advertiser. - Drive results through visual storytelling. Over 2 billion logged-in users discover new favorites through YouTube Shorts every month. To help businesses engage with these viewers, we’re launching several new features, including vertical ad formats and ad stickers, to drive action. - Create opportunities to help shoppers along their information journeys. Following our announcement last week that AI Overviews are rolling out to U.S. users, soon we’ll begin testing Search and Shopping ads in AI Overviews in the States. - Improve results with a strong foundation of measurement. By giving everyone access to Google Ads Data Manager, it’s now much simpler for businesses of all sizes to bring sources of first-party data together to use, analyze, and activate — paving the way for stronger measurement. What is it like to put AI to work for your business? We’ll show you in less than three minutes. [Watch here](=/MTcyLUdPUC04MTEAAAGTP9FiARy36ipeWVC-wiAFul31am8tTiteS7eSNlobXDxgrwiUD7m6BiNfZ1WP5Sk3U5k31Fs=) How generative AI can boost consumer confidence and business performance [Three connected dots hover over a vertical bar chart showing increasingly elevated measurements. All bars are transparent except for the last, which is colored gray.](/MTcyLUdPUC04MTEAAAGTP9FiARy36ipeWVC-wiAFul31am8tTiteS7eSNlobXDxgrwiUD7m6BiNfZ1WP5Sk3U5k31Fs=) [ Three connected dots hover over a vertical bar chart showing increasingly elevated measurements. All bars are transparent except for the last, which is colored gray. ] [[ Generative AI is making it easier to get help finding anything, no matter how specific. And research shows that shoppers who are confident that they have relevant information and category knowledge do more than buy — they can help businesses lift the metrics that matter. [Explore the study](=/MTcyLUdPUC04MTEAAAGTP9FiARy36ipeWVC-wiAFul31am8tTiteS7eSNlobXDxgrwiUD7m6BiNfZ1WP5Sk3U5k31Fs=) Quotable “We see a future where AI will supercharge the entire advertising life cycle — from building your creative to running your media to measuring results.” Vidhya Srinivasan, VP and General Manager of Ads, Google [Source](): Google Marketing Live Keynote, May 2024. See the full GML keynote [Watch it here]() Watch it here [[ ]] Received this email from a friend? [Sign up here](=/MTcyLUdPUC04MTEAAAGTP9FiARy36ipeWVC-wiAFul31am8tTiteS7eSNlobXDxgrwiUD7m6BiNfZ1WP5Sk3U5k31Fs=) Discover more content on [ThinkWithGoogle.com](=/MTcyLUdPUC04MTEAAAGTP9FiARy36ipeWVC-wiAFul31am8tTiteS7eSNlobXDxgrwiUD7m6BiNfZ1WP5Sk3U5k31Fs=). This email was sent to {EMAIL} because you signed up for the latest from Think with Google U.S. and Canada. If you don't want to receive this newsletter in the future, please [unsubscribe here]() (this is a one-click opt-out). © 2024 Google LLC. 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