{NAME}, here’s your Google Marketing Live 2024 recap

A roundup of announcements and innovations                                                     ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ [Google Ads Best Practices logo] [ Google Ads Best Practices logo ] [Get the latest](=/MTcyLUdPUC04MTEAAAGTRXo3o0Lx5EwIe1f2nq1qI-0OrUfW8Wssf7e-5IG-1vxiEZZZpOm3wyFAEdD2Y8ksS_ghNzA=) [Get the latest](=/MTcyLUdPUC04MTEAAAGTRXo3o0Lx5EwIe1f2nq1qI-0OrUfW8Wssf7e-5IG-1vxiEZZZpOm3wyFAEdD2Y8ksS_ghNzA=) At Google Marketing Live 2024, we unveiled new AI-powered ads solutions to help deliver growth and performance for your business. Here's a roundup of our [top product announcements](): [Text in center reads 'Performance Max Creative'. Various Google logos surround the text in a circle.](=/MTcyLUdPUC04MTEAAAGTRXo3o0Lx5EwIe1f2nq1qI-0OrUfW8Wssf7e-5IG-1vxiEZZZpOm3wyFAEdD2Y8ksS_ghNzA=) [ Text in center reads 'Performance Max Creative'. Various Google logos surround the text in a circle. ] [[ [Create at scale](/MTcyLUdPUC04MTEAAAGTRXo3o0Lx5EwIe1f2nq1qI-0OrUfW8Wssf7e-5IG-1vxiEZZZpOm3wyFAEdD2Y8ksS_ghNzA=): Your brand front and center New controls in Performance Max help you create ads that align with your branding—including visual elements like your colors and font. [Add to cart](/MTcyLUdPUC04MTEAAAGTRXo3o0Lx5EwIe1f2nq1qI-0OrUfW8Wssf7e-5IG-1vxiEZZZpOm3wyFAEdD2Y8ksS_ghNzA=): More engaging shopping ads You’ll soon be able to enhance your Shopping ads with immersive visuals, including generated 3D spinning ads and Virtual Try-On. Your shoppers can also dive deeper into an ad to see product videos, summaries and similar products. [A blue tag icon] [ A blue tag icon ] [A blue play button icon] [ A blue play button icon ] [Press play](/MTcyLUdPUC04MTEAAAGTRXo3o0Lx5EwIe1f2nq1qI-0OrUfW8Wssf7e-5IG-1vxiEZZZpOm3wyFAEdD2Y8ksS_ghNzA=): Inspire action on YouTube Shorts In the coming months, we’ll be introducing stickers to Shorts ads, making your ads more interactive. [Search on](/MTcyLUdPUC04MTEAAAGTRXo3o0Lx5EwIe1f2nq1qI-0OrUfW8Wssf7e-5IG-1vxiEZZZpOm3wyFAEdD2Y8ksS_ghNzA=): Help consumers along their information journey Soon, we’ll start testing Search and Shopping ads in [AI Overviews](/MTcyLUdPUC04MTEAAAGTRXo3o0Lx5EwIe1f2nq1qI-0OrUfW8Wssf7e-5IG-1vxiEZZZpOm3wyFAEdD2Y8ksS_ghNzA=) for users in the U.S. Ads will have the opportunity to appear in a section clearly labeled as “sponsored” when they’re relevant to both the query and the information in the AI Overview. [A blue sparkle icon] [ A blue sparkle icon ] [Get the latest](=/MTcyLUdPUC04MTEAAAGTRXo3o0Lx5EwIe1f2nq1qI-0OrUfW8Wssf7e-5IG-1vxiEZZZpOm3wyFAEdD2Y8ksS_ghNzA=) Get the latest [[ [Get the latest](=/MTcyLUdPUC04MTEAAAGTRXo3o0Lx5EwIe1f2nq1qI-0OrUfW8Wssf7e-5IG-1vxiEZZZpOm3wyFAEdD2Y8ksS_ghNzA=) Get the latest [[ You can now see where you stand with the Google Ads AI Essentials and take action right in your Ads account. [Log in](/MTcyLUdPUC04MTEAAAGTRXo3o0Lx5EwIe1f2nq1qI-0OrUfW8Wssf7e-5IG-1vxiEZZZpOm3wyFAEdD2Y8ksS_ghNzA=) and see your personalized next steps in the ‘AI Essentials’ category of recommendations. [A blue light bulb icon] [ A blue light bulb icon ] You can now see where you stand with the Google Ads AI Essentials and take action right in your Ads account. [Log in](/MTcyLUdPUC04MTEAAAGTRXo3o0Lx5EwIe1f2nq1qI-0OrUfW8Wssf7e-5IG-1vxiEZZZpOm3wyFAEdD2Y8ksS_ghNzA=) and see your personalized next steps in the ‘AI Essentials’ category of recommendations. [A blue light bulb icon] [ A blue light bulb icon ] [YouTube](=/MTcyLUdPUC04MTEAAAGTRXo3o0Lx5EwIe1f2nq1qI-0OrUfW8Wssf7e-5IG-1vxiEZZZpOm3wyFAEdD2Y8ksS_ghNzA=) [LinkedIn]() [Facebook]() [Twitter](/MTcyLUdPUC04MTEAAAGTRXo3o0Lx5EwIe1f2nq1qI-0OrUfW8Wssf7e-5IG-1vxiEZZZpOm3wyFAEdD2Y8ksS_ghNzA=) [Ad-comm](=/MTcyLUdPUC04MTEAAAGTRXo3o0Lx5EwIe1f2nq1qI-0OrUfW8Wssf7e-5IG-1vxiEZZZpOm3wyFAEdD2Y8ksS_ghNzA=) Received this email from a friend? [ Image ] [Subscribe here](=/MTcyLUdPUC04MTEAAAGTRXo3o0Lx5EwIe1f2nq1qI-0OrUfW8Wssf7e-5IG-1vxiEZZZpOm3wyFAEdD2Y8ksS_ghNzA=) [ Image ] [Subscribe here](=/MTcyLUdPUC04MTEAAAGTRXo3o0Lx5EwIe1f2nq1qI-0OrUfW8Wssf7e-5IG-1vxiEZZZpOm3wyFAEdD2Y8ksS_ghNzA=) How are we doing? [Give feedback](/MTcyLUdPUC04MTEAAAGTRXo3o0Lx5EwIe1f2nq1qI-0OrUfW8Wssf7e-5IG-1vxiEZZZpOm3wyFAEdD2Y8ksS_ghNzA=) Stay connected to your ads, from anywhere. 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