New this month: Customer connections, experimentation, and more holiday insights

What you might’ve missed                                                                                                                                                                                                                                                           [ Image ] THE MONTHLY | NOVEMBER 2023 ‘The true north for Smartwool is relevance’ Smartwool’s global head of marketing shares how to create real customer connections. [Read on](=/MTcyLUdPUC04MTEAAAGPL1GNPv1SqKCT4GUSHvKnBdusHLkwLmdOu8vZpjLB0uBGUZHniG7hRPnxju1owSyhQ8ZLt14=) Read on [[ [The legs and feet of two people are shown wearing multicolor-striped and yellow-grid-over-black Smartwool ankle socks.](/MTcyLUdPUC04MTEAAAGPL1GNPv1SqKCT4GUSHvKnBdusHLkwLmdOu8vZpjLB0uBGUZHniG7hRPnxju1owSyhQ8ZLt14=) [ The legs and feet of two people are shown wearing multicolor-striped and yellow-grid-over-black Smartwool ankle socks. ] [[ It’s time to foster a culture of experimentation at work Agency partners can keep brands current as technology evolves. Learn how Saatchi & Saatchi/Synergize helps clients test, learn, and iterate to boost business results. [Discover now](/MTcyLUdPUC04MTEAAAGPL1GNPv1SqKCT4GUSHvKnBdusHLkwLmdOu8vZpjLB0uBGUZHniG7hRPnxju1owSyhQ8ZLt14=) [A dark-skinned marketer with long, black hair sits typing on her laptop as a co-worker, with light skin and short, brown hair, experiments with ad-element settings.](/MTcyLUdPUC04MTEAAAGPL1GNPv1SqKCT4GUSHvKnBdusHLkwLmdOu8vZpjLB0uBGUZHniG7hRPnxju1owSyhQ8ZLt14=) [ A dark-skinned marketer with long, black hair sits typing on her laptop as a co-worker, with light skin and short, brown hair, experiments with ad-element settings. ] [[ Predicting customer demand can be challenging. Enter Google Cloud Google Cloud tools like demand forecasting, creative analysis, and generative AI can help predict customer demand and optimize creative. See how it’s done. [Watch now](/MTcyLUdPUC04MTEAAAGPL1GNPv1SqKCT4GUSHvKnBdusHLkwLmdOu8vZpjLB0uBGUZHniG7hRPnxju1owSyhQ8ZLt14=) [Business forecasting with Google Cloud. Buki Froelke, Google’s senior product lead for data and AI Cloud for marketing, appears smiling.]() [ Business forecasting with Google Cloud. Buki Froelke, Google’s senior product lead for data and AI Cloud for marketing, appears smiling. ] [[ Holiday Shopping Insights: Be ready for determined shoppers The average holiday shopper in the U.S. still has 50% of their shopping to complete after Cyber Week. Learn how to win over these always-on, determined shoppers. [Get the strategies](=/MTcyLUdPUC04MTEAAAGPL1GNPv1SqKCT4GUSHvKnBdusHLkwLmdOu8vZpjLB0uBGUZHniG7hRPnxju1owSyhQ8ZLt14=) [A pair of white rollerskates with red wheels fills a calendar square for December 5. A red calendar grid, with holiday gifts in each square, fills the background.](=/MTcyLUdPUC04MTEAAAGPL1GNPv1SqKCT4GUSHvKnBdusHLkwLmdOu8vZpjLB0uBGUZHniG7hRPnxju1owSyhQ8ZLt14=) [ A pair of white rollerskates with red wheels fills a calendar square for December 5. A red calendar grid, with holiday gifts in each square, fills the background. ] [[ More October content How to boost reach with AI to scale brand sustainability stories [Arrow cta link](/MTcyLUdPUC04MTEAAAGPL1GNPv1SqKCT4GUSHvKnBdusHLkwLmdOu8vZpjLB0uBGUZHniG7hRPnxju1owSyhQ8ZLt14=) [ Arrow cta link ] [[ How we’re working to scale sustainability across our marketing [Arrow cta link](=/MTcyLUdPUC04MTEAAAGPL1GNPv1SqKCT4GUSHvKnBdusHLkwLmdOu8vZpjLB0uBGUZHniG7hRPnxju1owSyhQ8ZLt14=) [ Arrow cta link ] [[ Get the latest insights drop on holiday shoppers [Arrow cta link]() [ Arrow cta link ] [[ Received this email from a friend? [Sign up here](=/MTcyLUdPUC04MTEAAAGPL1GNPv1SqKCT4GUSHvKnBdusHLkwLmdOu8vZpjLB0uBGUZHniG7hRPnxju1owSyhQ8ZLt14=) Discover more content on [ThinkWithGoogle.com](). This email was sent to {EMAIL} because you signed up for the latest from Think with Google U.S. and Canada. If you don’t want to receive this newsletter in the future, please [unsubscribe here](/MTcyLUdPUC04MTEAAAGPL1GNPv1SqKCT4GUSHvKnBdusHLkwLmdOu8vZpjLB0uBGUZHniG7hRPnxju1owSyhQ8ZLt14=) (this is a one-click opt-out). © 2023 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043. Follow us [LinkedIn](=/MTcyLUdPUC04MTEAAAGPL1GNPv1SqKCT4GUSHvKnBdusHLkwLmdOu8vZpjLB0uBGUZHniG7hRPnxju1owSyhQ8ZLt14=) [X]() [Facebook](=/MTcyLUdPUC04MTEAAAGPL1GNPv1SqKCT4GUSHvKnBdusHLkwLmdOu8vZpjLB0uBGUZHniG7hRPnxju1owSyhQ8ZLt14=) [YouTube](=/MTcyLUdPUC04MTEAAAGPL1GNPv1SqKCT4GUSHvKnBdusHLkwLmdOu8vZpjLB0uBGUZHniG7hRPnxju1owSyhQ8ZLt14=)