Our latest on YouTube trends, best practices, and inspiration

Catch up on what you missed                                                                                                                                                                                                                                                           [View as webpage]( [ Image ] The latest on all things YouTube From trends to best practices to creative inspiration 4 trends in video culture that signal bigger shifts [Get the overview](/MTcyLUdPUC04MTEAAAGNWubUYD-U23AtXEAHq_Di6-gCI1z7Kf0ivlV-WxfqSJ3QtNTqkbvZkwpg81ZcUS1aEhWzv_I=) “From creators with AI-generated avatars to moments driven by fan participation, video culture is moving toward an even more democratized landscape. And it’s moving fast,” says the YouTube Culture and Trends team. [The text “YouTube Culture & Trends Report 2023” appears in bold lettering over a swirling pink and yellow background.](/MTcyLUdPUC04MTEAAAGNWubUYD-U23AtXEAHq_Di6-gCI1z7Kf0ivlV-WxfqSJ3QtNTqkbvZkwpg81ZcUS1aEhWzv_I=) [ The text “YouTube Culture & Trends Report 2023” appears in bold lettering over a swirling pink and yellow background. ] [[ [Learn more](/MTcyLUdPUC04MTEAAAGNWubUYD-U23AtXEAHq_Di6-gCI1z7Kf0ivlV-WxfqSJ3QtNTqkbvZkwpg81ZcUS1aEhWzv_I=) Learn more [[ More know-how for YouTube ads [A transparent play button hovers over sports, music, and movie icons.](/MTcyLUdPUC04MTEAAAGNWubUYD-U23AtXEAHq_Di6-gCI1z7Kf0ivlV-WxfqSJ3QtNTqkbvZkwpg81ZcUS1aEhWzv_I=) [ A transparent play button hovers over sports, music, and movie icons. ] [[ How media leaders think about YouTube for their clients “YouTube’s role in the media ecosystem has started to shift. As connected TV has started to feel more traditional and social media has become unpredictable, YouTube now seems to sit in a sweet spot between the two,” says Joanna Hawkes, EVP of strategy at Carat U.S. [See other takes](/MTcyLUdPUC04MTEAAAGNWubUYD-U23AtXEAHq_Di6-gCI1z7Kf0ivlV-WxfqSJ3QtNTqkbvZkwpg81ZcUS1aEhWzv_I=) [An in-situ video ad was created using the YouTube ABCDs and experimentation, and tailored to the brand’s audience.](/MTcyLUdPUC04MTEAAAGNWubUYD-U23AtXEAHq_Di6-gCI1z7Kf0ivlV-WxfqSJ3QtNTqkbvZkwpg81ZcUS1aEhWzv_I=) [ An in-situ video ad was created using the YouTube ABCDs and experimentation, and tailored to the brand’s audience. ] [[ The often overlooked best practices that can supercharge your YouTube creative First, tailor your ad to the key objective. It sounds like common sense, but sometimes it’s easier said than done if one ad is expected to do too much. Second, experiment, reserve the budget to do so, and repeat. And third, follow YouTube’s action-optimized best practices. [Get the details](/MTcyLUdPUC04MTEAAAGNWubUYD-U23AtXEAHq_Di6-gCI1z7Kf0ivlV-WxfqSJ3QtNTqkbvZkwpg81ZcUS1aEhWzv_I=) [Stars and the YouTube Play button logo appear alongside a trophy to celebrate the YouTube Works Awards.](/MTcyLUdPUC04MTEAAAGNWubUYD-U23AtXEAHq_Di6-gCI1z7Kf0ivlV-WxfqSJ3QtNTqkbvZkwpg81ZcUS1aEhWzv_I=) [ Stars and the YouTube Play button logo appear alongside a trophy to celebrate the YouTube Works Awards. ] [[ YouTube work that, well, worked There were some key themes from winners of this year’s YouTube Works Awards: They ditched “matching luggage,” tapped into YouTube trends, and designed bespoke creative across formats that made for memorable and effective campaigns. [Learn more lessons](/MTcyLUdPUC04MTEAAAGNWubUYD-U23AtXEAHq_Di6-gCI1z7Kf0ivlV-WxfqSJ3QtNTqkbvZkwpg81ZcUS1aEhWzv_I=) Follow Think with Google Join the conversation about insights from Think with Google. [LinkedIn](/MTcyLUdPUC04MTEAAAGNWubUYD-U23AtXEAHq_Di6-gCI1z7Kf0ivlV-WxfqSJ3QtNTqkbvZkwpg81ZcUS1aEhWzv_I=) [Twitter](=/MTcyLUdPUC04MTEAAAGNWubUYD-U23AtXEAHq_Di6-gCI1z7Kf0ivlV-WxfqSJ3QtNTqkbvZkwpg81ZcUS1aEhWzv_I=) [Facebook](=/MTcyLUdPUC04MTEAAAGNWubUYD-U23AtXEAHq_Di6-gCI1z7Kf0ivlV-WxfqSJ3QtNTqkbvZkwpg81ZcUS1aEhWzv_I=) [YouTube](=/MTcyLUdPUC04MTEAAAGNWubUYD-U23AtXEAHq_Di6-gCI1z7Kf0ivlV-WxfqSJ3QtNTqkbvZkwpg81ZcUS1aEhWzv_I=) Received this email from a friend? [Subscribe here](=/MTcyLUdPUC04MTEAAAGNWubUYD-U23AtXEAHq_Di6-gCI1z7Kf0ivlV-WxfqSJ3QtNTqkbvZkwpg81ZcUS1aEhWzv_I=) Check out more content on [Think with Google](=/MTcyLUdPUC04MTEAAAGNWubUYD-U23AtXEAHq_Di6-gCI1z7Kf0ivlV-WxfqSJ3QtNTqkbvZkwpg81ZcUS1aEhWzv_I=) This email was sent to {EMAIL} because you signed up for the latest from Think with Google. If you don’t want to receive this newsletter in the future, please [unsubscribe here]() (this is a one-click opt-out). © 2023 Google LLC. All Rights Reserved. Google and the Google logo are trademarks of Google LLC. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043.