Reach streamers across Disney and NBCUniversal’s properties

Strengthening ties with top CTV publishers. ‌ ‌ ‌ ‌ ‌ ‌ Maximize CTV performance with Display & Video 360 and Disney [Computer screen with a play button in the middle, Mickey Mouse ears on top (representing Disney), and TV remote leaning on the screen. The screen is surrounded by a YouTube logo, DV360 logo “Ad” icon, and an arch and three stars above the screen.](=/MTcyLUdPUC04MTEAAAGSGq-wVo2ZiJ8LBoevF1B3IzMzPKjexC6KWNW-lA210ob9mB1NN6W0yD2IbmPhxiYXfl5dUXA=) Starting in April, Display & Video 360 will be one of the first demand-side platforms to integrate with Disney’s Real-time Ad Exchange (DRAX). Among other benefits, it will enable advertisers to re-engage their audiences on Disney’s inventory using Publisher Advertiser ID Reconciliation (PAIR). [Get the update ≫](=/MTcyLUdPUC04MTEAAAGSGq-wVo2ZiJ8LBoevF1B3IzMzPKjexC6KWNW-lA210ob9mB1NN6W0yD2IbmPhxiYXfl5dUXA=) RECOMMENDED Reach EMEA audiences with Disney+ ad inventory. Disney+ opened inventory to all Demand-Side Platforms, focusing on CTV in the United Kingdom, France, Germany, Italy, and Spain. See how you can connect with viewers across various devices, including mobile, and expand your reach as additional markets open up. [Learn more >>](=/MTcyLUdPUC04MTEAAAGSGq-wVo2ZiJ8LBoevF1B3IzMzPKjexC6KWNW-lA210ob9mB1NN6W0yD2IbmPhxiYXfl5dUXA=) Engage your highest-value customers on NBCUniversal NBCUniversal is implementing Google's Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR), utilizing LiveRamp's data collaboration platform. This solution enables NBCU to securely and privately reconcile their first-party data with marketers’ data so that they can personalize the customer journey more effectively. [Find out how >>]() Learn how Google's marketing team challenged their video strategy Google’s marketing team experimented with influencer marketing, direct-to-camera ads, and repurposing existing content to make their brand campaigns more relevant to YouTube audiences. Read on to see how they defied conventional strategies and the surprising results they achieved. [Learn more >>]() Received this email from a friend? [Subscribe here](=/MTcyLUdPUC04MTEAAAGSGq-wVo2ZiJ8LBoevF1B3IzMzPKjexC6KWNW-lA210ob9mB1NN6W0yD2IbmPhxiYXfl5dUXA=) Follow us =/MTcyLUdPUC04MTEAAAGSGq-wVo2ZiJ8LBoevF1B3IzMzPKjexC6KWNW-lA210ob9mB1NN6W0yD2IbmPhxiYXfl5dUXA= ©2024 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to {EMAIL} because you have indicated that you are willing to receive occasional communications, product news, case studies, or newsletters from Google Marketing Platform. If you do not wish to receive such emails in the future, [unsubscribe here]().