{NAME}, convert consumers with Demand Gen

Meet Google’s newest campaign type                                                     ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏  ‍͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ [Google Ads Best Practices logo] [ Google Ads Best Practices logo ] [Convert consumers with Demand Gen](/MTcyLUdPUC04MTEAAAGSAQs7lnIL_DbDz8N_V1oqCO0PEZNT3nL2h3R5PBDIaD3WLRQ6XwkjYoajN7z06Ya3Ew6h2TA=) [Read the full guide](=/MTcyLUdPUC04MTEAAAGSAQs7lnIL_DbDz8N_V1oqCO0PEZNT3nL2h3R5PBDIaD3WLRQ6XwkjYoajN7z06Ya3Ew6h2TA=) [Read the full guide](=/MTcyLUdPUC04MTEAAAGSAQs7lnIL_DbDz8N_V1oqCO0PEZNT3nL2h3R5PBDIaD3WLRQ6XwkjYoajN7z06Ya3Ew6h2TA=) Working together with AI and multiformat ads, Demand Gen campaigns can help you show up at the right moment on impactful, entertainment-focused touchpoints, like YouTube, Discover, and Gmail. Use these best practices to extend your social strategy and generate and convert new demand: [Five people sit on or stand around 4 boxes at varying heights. Google product icons float in the space around them, along with a light bulb, a money sign, a 'like' icon, and more.](=/MTcyLUdPUC04MTEAAAGSAQs7lnIL_DbDz8N_V1oqCO0PEZNT3nL2h3R5PBDIaD3WLRQ6XwkjYoajN7z06Ya3Ew6h2TA=) [ Five people sit on or stand around 4 boxes at varying heights. Google product icons float in the space around them, along with a light bulb, a money sign, a 'like' icon, and more. ] [[ Use [images & videos](/MTcyLUdPUC04MTEAAAGSAQs7lnIL_DbDz8N_V1oqCO0PEZNT3nL2h3R5PBDIaD3WLRQ6XwkjYoajN7z06Ya3Ew6h2TA=) together Prioritizing cohesive creatives across inventory can help solidify your brand story. Get started with high-performing, mobile-first assets repurposed from other campaigns. Set up [consolidated campaigns]() Unify your marketing with a single campaign and combine audience themes in one ad group. Consolidation can increase conversions by feeding a larger dataset to your Demand Gen campaign’s machine learning model. [A green triangle points up towards three rectangles stacked on top of one another that are green, yellow, and blue.] [ A green triangle points up towards three rectangles stacked on top of one another that are green, yellow, and blue. ] [Three person icons are in a blue circle. A green square and a yellow triangle are in the background.] [ Three person icons are in a blue circle. A green square and a yellow triangle are in the background. ] Create [Lookalike segments]() Lookalike segments use Google AI to amplify first-party data and identify your highest-value customers, both new and existing. Make sure to save and reuse these segments across all of your Demand Gen campaigns. Apply [Maximize Clicks Bidding](/MTcyLUdPUC04MTEAAAGSAQs7lnIL_DbDz8N_V1oqCO0PEZNT3nL2h3R5PBDIaD3WLRQ6XwkjYoajN7z06Ya3Ew6h2TA=) This tool lets you skip selecting a conversion action. Simply set a budget and Google Ads does the rest—without specific bid amounts for ad groups, keywords, or placements. [A cursor 'clicks' on a green square. A yellow circle and a blue triangle are in the background.] [ A cursor 'clicks' on a green square. A yellow circle and a blue triangle are in the background. ] [Read the full guide](=/MTcyLUdPUC04MTEAAAGSAQs7lnIL_DbDz8N_V1oqCO0PEZNT3nL2h3R5PBDIaD3WLRQ6XwkjYoajN7z06Ya3Ew6h2TA=) Read the full guide [[ [Read the full guide](=/MTcyLUdPUC04MTEAAAGSAQs7lnIL_DbDz8N_V1oqCO0PEZNT3nL2h3R5PBDIaD3WLRQ6XwkjYoajN7z06Ya3Ew6h2TA=) Read the full guide [[ [YouTube](=/MTcyLUdPUC04MTEAAAGSAQs7lnIL_DbDz8N_V1oqCO0PEZNT3nL2h3R5PBDIaD3WLRQ6XwkjYoajN7z06Ya3Ew6h2TA=) [LinkedIn]() [Facebook]() [Twitter](/MTcyLUdPUC04MTEAAAGSAQs7lnIL_DbDz8N_V1oqCO0PEZNT3nL2h3R5PBDIaD3WLRQ6XwkjYoajN7z06Ya3Ew6h2TA=) [Ad-comm](=/MTcyLUdPUC04MTEAAAGSAQs7lnIL_DbDz8N_V1oqCO0PEZNT3nL2h3R5PBDIaD3WLRQ6XwkjYoajN7z06Ya3Ew6h2TA=) Received this email from a friend? [ Image ] [Subscribe here](=/MTcyLUdPUC04MTEAAAGSAQs7lnIL_DbDz8N_V1oqCO0PEZNT3nL2h3R5PBDIaD3WLRQ6XwkjYoajN7z06Ya3Ew6h2TA=) [ Image ] [Subscribe here](=/MTcyLUdPUC04MTEAAAGSAQs7lnIL_DbDz8N_V1oqCO0PEZNT3nL2h3R5PBDIaD3WLRQ6XwkjYoajN7z06Ya3Ew6h2TA=) How are we doing? [Give feedback](/MTcyLUdPUC04MTEAAAGSAQs7lnIL_DbDz8N_V1oqCO0PEZNT3nL2h3R5PBDIaD3WLRQ6XwkjYoajN7z06Ya3Ew6h2TA=) Stay connected to your ads, from anywhere. Download the Google Ads app [Google Play]() [ Google Play ] [[ [App Store]() [ App Store ] [[ This email was sent to {EMAIL} because you indicated that you are willing to receive occasional email communications with advanced tips and product updates directly from Google to help you get the most out of Google Ads. If you do not wish to receive such emails in the future, you may [unsubscribe here](=/MTcyLUdPUC04MTEAAAGSAQs7lnIL_DbDz8N_V1oqCO0PEZNT3nL2h3R5PBDIaD3WLRQ6XwkjYoajN7z06Ya3Ew6h2TA=). © 2024 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043.