Ad tech’s take: early reactions to Google’s third-party cookie demise

Two months into Google’s grand cookie cleanse in Chrome, ad tech vendors are dishing out their hot takes. March 01, 2024 [Ad tech’s take: early reactions to Google’s third-party cookie demise]( Two months into Google's grand cookie cleanse in Chrome, [ad tech vendors are dishing out their hot takes](. Additional coverage: - iHeartMedia, Spotify, SiriusXM and Acast [reported year over year revenue growth in their podcast businesses]( in Q4 2023, noting signs of an improving ad market. - Agency holding company IPG has chosen to throw its lot in [developing the next iteration of generative AI tools and products with Adobe](, per an announcement the two companies made yesterday. - [NewsGuard's new automation features]( will track disinformation on websites, social media and video channels. - Our most-read story this week: [Meta’s layoffs continue to impact advertisers as the company replaces account team members with AI]( There are still a few more days to [take our five-question DSP survey](. Other things to know about - Today is your last chance to enter the [Digiday Content Marketing Awards](. Join past winners including Disney, Amazon and many more. Submit your entries by 11:59 p.m. PST. - With the deprecation of third-party cookies underway, there has seldom been a more urgent moment for publishers and advertisers to [revisit their data strategies.]( Sponsored by Optable. - [Targeting attention]( requires a top-to-bottom effort by brands and agencies. Sponsored by Digital Turbine. Top Stories Ivy Liu [Life Beyond the Cookie]( [Ad tech’s take: early reactions to Google’s third-party cookie demise]( Two months into Google’s grand cookie cleanse in Chrome, ad tech vendors are dishing out their hot takes. howdy! [Audio Anywhere]( [Podcast companies see signs of an improved ad market in 2024]( iHeartMedia, Spotify, SiriusXM and Acast reported year over year revenue growth in their podcast businesses in Q4 2023, noting signs of an improving ad market. [Sponsored by Bango]( [Report: How subscribers are responding to climbing prices]( While a new survey finds that 35% of American subscribers pay for a service they previously accessed for free, more than half have discontinued their subscriptions because of price hikes. Download this new report for more insights on what drives them off and what consumers want from their subscriptions in 2024. Advertisement howdy! [Generative AI]( [IPG places 'first-to-market' bets with Adobe on latest generative AI tools]( The agency holding company has chosen to throw its lot in developing the next iteration of generative AI tools and products with Adobe, per an announcement the two companies made yesterday. [Sponsored by Yieldmo]( [The five elements advertisers need to deliver the best format experience]( Once an ad is carefully crafted, the format in which it’s delivered to consumers is crucial, as not all formats serve the same purpose. Advertisers are building machine learning platforms to provide the best format experience to consumers. howdy! [Brand Safety]( [Newsguard debuts new automation tools for tracking election-related misinformation]( The news rating service’s new features will track disinformation on websites, social media and video channels. Advertisement [Sponsored by Klaviyo]( [How brands are creating more relevant experiences to grow e-commerce revenue]( Brands like Andie Swim regularly optimize their targeting to send fewer, more relevant campaigns. howdy! [The Programmatic Marketer]( [Investment is (slowly) trickling back into ad tech]( Investors want to profit from life after the cookie. howdy! [Navigating Economic Instability]( [Media Briefing: Publishers’ Q4 earnings paint a gloomy picture of 2023]( An analysis of four publishers’ Q4 and full-year 2023 earnings. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](