Warner Bros. Discovery Sport and CNN International create marketplace for sports and political ad dollars

Warner Bros. Discovery has turned to programmatic guaranteed in its latest attempt to capture more ad dollars. May 08, 2024 [PRESENTED BY]( [Warner Bros. Discovery Sport and CNN International create marketplace for sports and political ad dollars]( Warner Bros. Discovery [has turned to programmatic guaranteed]( in its latest attempt to capture more ad dollars. Additional coverage: - [This week’s Digiday+ Future of TV Briefing]( looks at how TV and streaming ad sellers looking to make more outcome-oriented pitches in this year’s upfront market. - [Meta is adding more generative AI tools for ads]( with ways to create AI images for ads and AI-generated text for headlines and text overlays. - Reddit is now treading the well-worn path of many platforms before it: the quest to [gather a large enough user base to attract brands]( without alienating its core audience. - ​​Jellyfish, a U.K.-based digital marketing company, pioneered a new way of thinking about the managerial path and debated if we need managers at all. [Listen to episode three of the third season of our podcast The Return.]( - ICYMI our most-read story last month: [Google delays third-party cookie demise yet again]( Other things to know about - [Join Digiday+ with our best offer yet]( and get 12 weeks for the price of 6. Offer ends this Friday. - While TikTok remains a powerful tool, [brands are future-proofing their social media mix](, working to ensure they’re fully prepared to make necessary shifts in the future. Sponsored by Wpromote. - Marketers are developing campaigns that resonate with their target audience no matter where they appear by [employing a digital-forward, multi-platform mindset]( that leverages brand-suitable talent. Sponsored by A+E. Top Stories Ivy Liu [Business of TV]( [Warner Bros. Discovery Sport and CNN International create marketplace for sports and political ad dollars]( Warner Bros. Discovery has turned to programmatic guaranteed in its latest attempt to capture more ad dollars. howdy! [Business of TV]( [Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession]( This week’s Future of TV Briefing looks at how TV and streaming ad sellers looking to make more outcome-oriented pitches in this year’s upfront market. [Sponsored by Acxiom]( [What brands need to know about Gen Z to forge closer connections]( Even if Gen Z only makes up a small portion of a brand’s customer base, that’s likely to change as the cohort ages — and increases its income. Advertisement howdy! [Generative AI]( [Meta adds more AI features for advertisers with new image and text generation tools]( Meta is adding more generative AI tools for ads with ways to create AI images for ads and AI-generated text for headlines and text overlays. [Sponsored by Klaviyo]( [How brands like Every Man Jack are using AI to drive growth]( From using generative AI to create email subject lines to deploying it for predictive analytics, brands are leveraging AI to unlock customer insights and more efficient workflows. howdy! [Marketing on Platforms]( [Reddit has big plans for search ads and a mixed feed as it adjusts to life as a public company]( Reddit is now treading the well-worn path of many platforms before it: the quest to gather a large enough user base to attract brands without alienating its core audience. Advertisement [Sponsored by Activision Blizzard Media]( [Brands are leveraging consumer insights to reach unique gamer audiences]( A nuanced understanding of gaming audiences is crucial as the industry’s role in digital entertainment and consumer engagement continues to evolve. howdy! [Future of Work]( [Rethinking the manager career path: The Return podcast, season 3, episode 3]( Jellyfish, a U.K.-based digital marketing company, pioneered a new way of thinking about the managerial path and debated if we need managers at all. howdy! [Retail Revolution]( [How Campbell's navigates the burgeoning retail media landscape, even as it creates more walled gardens]( Retail media’s growth spurt has made for more closed ecosystems, given there aren’t yet set standards across measurement and ad formats. Those closed networks have become one of the biggest challenges facing brands. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](