Ad tech’s week on Wall Street underscores critical industry challenges

DoubleVerify’s stock slumps more than 40% as key industry challenges mount. May 10, 2024 [PRESENTED BY]( [Ad tech’s week on Wall Street underscores critical industry challenges]( DoubleVerify’s stock slumps more than 40% as [key industry challenges mount](. Additional coverage: - The rise of AI and the growth of the creator economy have sparked a resurgence in marketers' interest in virtual influencers. [Digiday has set out the arguments for and against them.]( - It's been two weeks (ish) since Google announced the third delay to its long-gestating plan to rid it's browser of third-party cookies — [just about enough time to get over the shock]( of the utterly predictable. - Podcast networks and ad platforms [took to the stage Thursday at the IAB’s annual Podcast Upfront]( held in New York to talk up new show launches, improvements in measurement and ad targeting. - Arun Kumar, arguably one of the more important executives to help usher in this era of data to the buy-sell equation during his time as head of data and technology for holding company IPG, believes that [the missing ingredient in all efforts around data is ethics](. - Our most-read story this week: [Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad dollars]( Other things to know about - Today is your last chance to unlock an edge and [save 50% on a 3-month]( Digiday+ membership. - Data-driven advertisers are [turning to the 1-in-60 rule](, which underscores the importance of precision in targeting strategies and data sets used for measurement. Sponsored by Adstra. - In this new Q&A, learn more about [why attention is on marketers’ minds](, how advertisers can use it and how they’re connecting it to recall. Sponsored by A+E. Top Stories Ivy Liu [The Programmatic Marketer]( [Ad tech’s week on Wall Street underscores critical industry challenges]( DoubleVerify’s stock slumps more than 40% as key industry challenges mount. howdy! [The Creator Economy]( [Inside the debate among marketers for and against virtual influencers]( The rise of AI and the growth of the creator economy have sparked a resurgence in marketers’ interest in these digital personas. [Sponsored by Acxiom]( [How marketers buy and activate data for impactful campaigns]( With high-quality data, marketers develop more robust insights into their audiences to improve campaign performance and drive growth. Advertisement howdy! [Life Beyond the Cookie]( [Ad tech continues to balance skepticism and cautious optimism amid Google's latest cookie delay]( It’s been two weeks (ish) since Google announced the third delay to its long-gestating plan to rid it’s browser of third-party cookies — just about enough time to get over the shock of the utterly predictable. [Sponsored by Klaviyo]( [How e-commerce and brand marketers are deploying AI trends]( According to a recent global survey of more than 1,500 e-commerce and brand marketers, 53% of respondents use predictive or conversational AI to aid in curating insights — going beyond ChatGPT to better serve their customers. Download this report for more insights into how marketers are using AI. howdy! [Audio Anywhere]( [Podcast ad revenue growth slows, but networks and ad platforms pitch new content and ad buying tools at IAB Podcast UpfrontÂ]( Podcast networks and ad platforms took to the stage Thursday at the IAB’s annual Podcast Upfront held in New York to talk up new show launches, improvements in measurement and ad targeting. Advertisement [Sponsored by Wpromote]( [Ahead of a potential TikTok ban, brands are future-proofing their social strategies]( Savvy brands are assessing their TikTok audiences and diversifying their social strategies to withstand shifts in the digital landscape. howdy! [Data Regulation]( [IPG's former data chief Arun Kumar: How data collection can be improved without too much regulation]( In his book, The Data Deluge, which comes out next week, Kumar argues that as data and data collection and analysis got more sophisticated, somewhere along the way, ethics took a backseat. howdy! [Agency Culture]( [Is it time to change the agency holdco model?]( Industry observers wonder if it’s best to build, buy, or rip up and start again. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](