Key talking points as the deadline for Google's Privacy Sandbox draws ever-near

The media industry has entered a new phase of level-setting of what is and isn’t acceptable anymore. February 16, 2024 [Key talking points as the deadline for Google's Privacy Sandbox draws ever-near]( As the Google Chrome team's deadline for depreciating third-party cookies draws ever closer, negotiations will revolve around some key tentpoles. [We put together a quick summary of some of the burning issues.]( Additional coverage: - It’s no secret that live service and subscription business models are a rising tide within the gaming industry. And the Xbox brand is transforming — [and the rest of the gaming industry is evolving alongside it](. - To market its AI-powered Snapdragon brand around the world, [Qualcomm created a new sonic logo]( that aims directly at the ears. - The uncertainty created by continued mass layoffs is [causing more employees to move into freelance work]( or start their own businesses. And the rise of generative AI is making that an even more attractive prospect for them. - [Google has responded to a critical analysis]( from the IAB Tech Lab's Privacy Sandbox Task Force in what has to be one of the most prolonged diplomatic missions in the history of the online giant. - Our top story this week: [Why New York Magazine’s the Cut is expanding at a time when many media companies are cutting costs]( Other things to know about - Only a few spots left to attend the [Digiday Publishing Summit]( in Vail. Join us March 25-27 to connect with leaders from BuzzFeed, Paramount and many more. - In a recent Digiday and Clinch survey, nearly 30% of agencies said their creative and ad-serving workflows were somewhat poorly integrated and efficient. While many agencies are slow to automate processes, [that’s changing in 2024](. Sponsored by Clinch. - With the deprecation of third-party cookies in Chrome now underway and changes in social media algorithms on the rise, publishers are prioritizing total revenue optimization. [Publishers: Take this survey and tell us how you’re optimizing revenue](. Sponsored by Piano. Top Stories Ivy Liu [Life Beyond the Cookie]( [Key talking points as the deadline for Google's Privacy Sandbox draws ever-near]( The media industry has entered a new phase of level-setting of what is and isn’t acceptable anymore. howdy! [Gaming & Esports]( [The Rundown: Why Xbox easing up on console exclusivity could lead rivals to do the same]( It’s no secret that live service and subscription business models are a rising tide within the gaming industry. [Sponsored by TextNow]( [How advertisers are reaching carrier-cutting audiences]( Brands are engaging carrier-cutting mobile audiences with well-crafted creative and advertising campaigns. Advertisement howdy! [Generative AI]( [With new sonic logo, Qualcomm gives Snapdragon its own sound]( To market its AI-powered Snapdragon brand around the world, Qualcomm created a new sonic logo that aims directly at the ears. [Sponsored by Optable]( [Why interoperability is essential to post-cookies success]( User data is essential to advertisers, which means publishers and brands are still racing to adjust to an imminently post-third-party cookie world. howdy! [Future of Work]( [Feeling betrayed after layoffs spree, more workers flock to freelance]( The uncertainty created by continued mass layoffs is causing more employees to move into freelance work or start their own businesses. And the rise of generative AI is making that an even more attractive prospect for them. Advertisement [Sponsored by Genius Sports]( [Brands are unlocking new approaches to identity via fan engagement]( While there’s no shortage of identity solutions on the market, category expertise and data will remain central to successful campaigns. howdy! [Life Beyond the Cookie]( ['Many misunderstandings and inaccuracies': Google issues retort to critical Privacy Sandbox report]( Google has responded to a critical analysis from the IAB Tech Lab’s Privacy Sandbox Task Force in what has to be one of the most prolonged diplomatic missions in the history of the online giant. howdy! [Life Beyond the Cookie]( [Marketers are starting to test alternatives to third-party cookies amid Google’s changes]( Advertisers recognize the challenge but believe it’s crucial to understand and address rather than solely relying on Google’s guidance. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](