CES Briefing: Brands use CES stage to spotlight AI innovation

As CES wraps up, it’s easy to see that, as predicted, AI dominated conversations on stage and throughout the showroom this year. January 12, 2024 [PRESENTED BY]( [Brands use CES stage to spotlight AI innovation]( As CES wraps up, it’s easy to see that, as predicted, AI dominated conversations on stage and throughout the showroom this year. [Read our CES Briefing.]( Additional coverage: - Samsung, LG, Telly and Displace all [unveiled new AI integrations]( to power viewing, advertising, shopping and other features. - Freelance journalists say [rates from large national publications haven’t changed in years]( — and they've had to take on more work, or supplement their income with other pursuits. - Although Twitch remains the most popular destination for online livestreaming, [the past year has been fraught with difficulties]( for the Amazon-owned platform. - As they jockey for multi-year brand partnerships, esports companies are taking note of [Kia’s long-running commitment to the NBA](. - Our most-read story this week: [Nine questions to consider as Google starts its move away from third-party cookies](. Other things to know about - The last chance to enter this year's [Digiday Media Buying and Planning Awards]( is Friday, February 2. Recognize your team's accomplishments and have the chance to join past winners from Aveeno, Havas, Nielsen and more. - As the industry moves away from cookies, [other data sources and targeting approaches]( are meeting the needs of advertisers. Sponsored by AdDaptive. - To combat the challenges posed by AI-powered search, publishers are focusing on building direct relationships with readers and [delivering personalized recommendations and customized experiences]( to keep readers coming back for more. Sponsored by BlueConic. Top Stories Ivy Liu [Generative AI]( [CES Briefing: Brands use CES stage to spotlight AI innovation]( As CES wraps up, it’s easy to see that, as predicted, AI dominated conversations on stage and throughout the showroom this year. howdy! [Generative AI]( [At CES, new AI tools for TVs offer new features for both content and commerce]( Samsung, LG, Telly and Displace all unveiled new AI integrations power viewing, advertising and shopping, and other features. SPONSORED BY [Logo] [How marketers are engaging consumers with contextual audiences]( [img] When it comes to audience connection, marketers are navigating a vast sea of content. And with 70% of viewable ads unseen, according to Lumen, the challenge is clear — being seen by the right eyes. The persistent call for consumer-first privacy further complicates the struggle for brands to connect effectively (and with authenticity). In a crucial shift, contextual advertising and prioritizing interests over identities within global privacy laws is prompting marketers toward increasingly thoughtful approaches. Explore this interactive experience to learn how contextual audiences tackle privacy challenges, emerging as a winning strategy for robust connections beyond demographics. [Learn More]( [Sponsored by Bango]( [Content providers are expanding distribution through subscription bundling]( According to a recent Bango and Omdia report, 20% of subscription video on demand (SVOD) subscriptions are already sold through bundling partnerships with telco companies. howdy! [Modern Newsroom]( ['Rates aren’t rising at all': Freelancers lament stagnated rates amidst inflation]( Freelance journalists say rates from large national publications haven’t changed in years – and they’ve had to take on more work, or supplement their income with other pursuits. [Sponsored by Peer39]( [For CTV to flourish, advertisers need access to program data before buying ads]( As CTV grows, so do undesirable spaces for CTV ads, from fake content such as screensaver channels to less reputable news outlets. Advertisers want ways to analyze content before placing ads to avoid such placements. howdy! [Gaming & Esports]( [In graphic detail: Digging into the numbers around Twitch's 35% layoff]( Although Twitch remains the most popular destination for online livestreaming, the past year has been fraught with difficulties for the Amazon-owned platform. Advertisement [Sponsored by Nexxen]( [Why brands and retailers are focusing on commerce media and commerce data]( As online shopping booms, e-commerce companies and mass merchants are tapping into the value of commerce media — monetizing first-party data on their digital properties. howdy! [Gaming & Esports]( [Kia's League of Legends Championship Series sponsorship demonstrates its long-term outlook toward esports]( As they jockey for multi-year brand partnerships, esports companies are taking note of Kia’s long-running commitment to the NBA. howdy! [The Creator Economy]( [CES Briefing: Celebrities, influencers descend on Vegas as creator space continues to evolve]( Tech and Hollywood may seem worlds apart, but at this year’s Consumer and Electronics Show (CES), you’re just as likely to bump into a celebrity or creator as you are to meet a startup entrepreneur or tech billionaire. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](