Here’s what marketers are wishing for this holiday season

If marketers could make a wishlist, they’d ask for ways to standardize everything from data measurement to content management, and more money, of course. December 19, 2023 [Here’s what marketers are wishing for this holiday season]( If marketers could make a wishlist, [they'd ask for ways to standardize everything]( from data measurement to content management, and more money, of course. Additional coverage: - Semafor's co-founder and CEO shares how he's gunning for profitability in 2024 [on the latest episode of the Digiday Podcast](. - As we wrap up the year, we wanted to look back on the marketing trends that dominated 2023. [Read our wrap-up in this Digiday+ Marketing Briefing.]( - After proving TikTok’s status as a gaming community platform in 2023, [TikTok’s gaming marketing team is looking to grow in 2024](, although its leaders took a measured tone when describing exactly what this expansion might look like. Other things to know about - Enter the [Digiday Video and TV Awards]( by January 5 to secure the best rate on entries and gain the chance to showcase your team's hard work in modernizing video and TV. - Podcasts offer listeners a space to continue conversations around cultural moments, [providing advertisers with a direct link to become a part of the conversations]( that matter most to listeners. Sponsored by Spotify. - Programmatic technology is providing scalability, efficiency and more to offline strategies, such as direct mail, [giving way to a new tactic: programmatic direct mail](. Sponsored by PebblePost. Top Stories [Marketing on Platforms]( [Here’s what marketers are wishing for this holiday season]( If marketers could make a wishlist, they’d ask for ways to standardize everything from data measurement to content management, and more money, of course. howdy! [Navigating Economic Instability]( [Justin Smith explains how Semafor achieved profitable months in its first full year]( Semafor’s co-founder and CEO shares how he’s gunning for profitability in 2024. [Sponsored by Upland PostUp]( [Guide: How publishers are growing and monetizing email databases]( By building an owned database of engaged subscribers, publishers are unlocking new opportunities for ad revenue. Advertisement howdy! [Marketing Briefing: Let's end the year with a recap of the big marketing trends of 2023]( As we wrap up the year, we wanted to look back on the marketing trends that dominated 2023. [Sponsored by Blueconic]( [Why publisher teams are making the case for CDPs]( As the focus on first-party data increases, publishers’ need for technologies like CDPs is growing, too. howdy! [Gaming & Esports]( [The Rundown: One year in, TikTok's gaming marketing team isn't going anywhere]( After proving TikTok’s status as a gaming community platform in 2023, TikTok’s gaming marketing team is looking to grow in 2024, although its leaders took a measured tone when describing exactly what this expansion might look like. Advertisement [Sponsored by Piano]( [Subscriber retention relies on the same personalization strategies that won the conversion]( To retain current subscribers, publishers are returning to the techniques that won those conversions in the first place by offering intriguing content that aligns with subscribers' interests. howdy! [Business of TV]( [YouTube postpones co-viewing measurement plan]( YouTube had planned to start transacting against its own co-viewing measurement in the first quarter of 2024. howdy! [A History of Ad Tech Chapter 3: The Holdcos Strike Back]( The birth of programmatic and awkward questions around transparency. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](