GroupM is in the trough of the business cycle — when will it reach the crest again?

The pressure is on for WPP’s media arm to not only find new leadership in North America but to replace hundreds of millions of lost media revenue from client desertions November 06, 2023 GroupM is in the trough of a bad wave — can it reach the crest again? The pressure is on for WPP's media arm to not only find new leadership in North America but [to replace hundreds of millions]( of lost media revenue from client desertions. Additional coverage: - Latimer, named after the historic Black inventor Lewis Latimer, is [training a new large language model]( to more accurately represent Black history and culture. - Apple's ad attribution tool looks to strike a compromise between its anti-tracking stance and the need for ad buyers and sellers to measure ads' impact. [More in this video]( explainer. - With ongoing changes in the retail and commerce space, agencies [are adapting their omnichannel and dynamic marketing]( strategies as store traffic bounces back to pre-pandemic levels. - Artificial intelligence [is improving every aspect]( of the game development process, all the way down to user acquisition. - Crayola [looks to increase its presence]( on social media by creating 40 videos a month. Other things to know about - To retain current subscribers, publishers are returning to the techniques that won those conversions in the first place by [offering intriguing content that aligns with subscribers' interests](. Sponsored by Piano. - As digital media spend increases, agencies are seeking increasingly sophisticated media execution partners to [help them through planning, executing, optimizing, analyzing and reporting digital media campaigns](. Sponsored by Pathlabs. - To resolve the issue of many DSPs not using identifiers that are compatible across various technologies, advertisers are [focusing on tech rooted in an audience-based model](. Produced in partnership with Marketecture. Top Stories Ivy Liu [Evolving Agencies]( [GroupM is in the trough of the business cycle — when will it reach the crest again?]( The pressure is on for WPP’s media arm to not only find new leadership in North America but to replace hundreds of millions of lost media revenue from client desertions howdy! [Generative AI]( [AI Briefing: Here is how a startup named after a Black inventor is addressing AI's racial bias]( Latimer, named after the historic Black inventor Lewis Latimer, is training a new large language model to more accurately represent Black history and culture. [Sponsored by Clinch]( [How building workflows with DCO is streamlining operations and reducing error]( When teams leverage the automated nature of DCO, they’re finding it frees up time and reduces human error — allowing teams to focus more on the creative. Advertisement howdy! [The Programmatic Marketer]( [WTF is Apple’s Private Click Measurement?]( Apple’s ad attribution tool looks to strike a compromise between its anti-tracking stance and the need for ad buyers and sellers to measure ads’ impact. [Sponsored by Blueconic]( [To maximize publishers’ first-party data, they’re looking to CDPs]( As publishers work to gather more first-party data, they’re turning to CDPs to collect it at scale. howdy! [Retail Revolution]( [Media Buying Briefing: How agencies are adapting omnichannel strategies as stores return to pre-pandemic traffic]( With ongoing changes in the retail and commerce space, agencies are adapting their omnichannel and dynamic marketing strategies as store traffic bounces back to pre-pandemic levels. Advertisement [Sponsored by Optable]( [Why data collaboration has become a media strategy]( Data collaboration technology allows teams to safely share sensitive data and activate it via deal IDs or direct publisher buys — meaning they can run a campaign and activate cleanroom media for an effective media strategy. howdy! [Gaming & Esports]( [How mobile game developers are using AI tools to boost user acquisition]( Artificial intelligence is improving every aspect of the game development process, all the way down to user acquisition. howdy! [Brands in Culture]( [Crayola looks to increase its presence on social media by creating 40 videos a month]( By working with TheSoul Publishing, Crayola is employing the publisher’s expertise in creating do-it-yourself and craft content for its social channels like 5-Minute Crafts to make do-it-yourself and craft content for Crayola’s channels. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](