Media experts argue social media is no search rival in the DoJ's antitrust tussle with Google

Rare adland voices heard in the internet’s generational trial as Microsoft CEO and ex-Googler claim ‘defaults are everything’. October 06, 2023 [PRESENTED BY]( [Media experts argue social media is no search rival in the DoJ's antitrust tussle with Google]( It's been touted as "the trial for the future of the internet" as the Justice Department battles with Google. [This week the plaintiffs laid out their case]( of how exclusive deals with device manufacturers such as Apple and Samsung gave Google “a powerful strategic weapon," that effectively amounted to a monopoly. Additional coverage: - Campbell Brown’s announcement that she is leaving her post as Meta’s head of global media partnerships this fall [elicited a metaphorical shrug from publishers]( amid declining referral traffic and waning revenue. - The challenges of measurement in the media buying world cut across many areas, from CTV and influencer marketing to retail media and performance. [It was a hot topic at the Digiday Media Buying Summit.]( - As brands and retailers dole out their marketing spend through the end of the year and figure out how the different social media platforms will play into their holiday marketing strategies, it turns out [they're actually upping their investments in Instagram]( this year. - Those mandated to return to in-person work are [more than twice as likely to feel resentment]( about it than those who are coming back due to strong pressure. - Digiday sibling WorkLife is proud to present [season two of "The Return,"]( a podcast about what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world. - Our most-read story this week: [Apple’s ATT crackdown emboldened DTC marketers to reinvest in Meta, Google](. Other things to know about - The [Digiday Media Buying and Planning Awards]( recognize companies, campaigns and technology that have been most successful in the modern media landscape. Submit by October 27 to secure the best rate on enties. - B2B marketers are [rewriting their marketing playbooks to stand out from their competitors]( by innovating around company structure, preferred channels and buyer communication. Sponsored by Eyeota. - Using generative AI for headline creation [increases speed, scalability and cost efficiencies, as well as yields higher CTRs]( — if teams learn how to create the right prompts. Sponsored by Outbrain. Top Stories Ivy Liu [Marketing on Platforms]( [Media experts argue social media is no search rival in the DoJ's antitrust tussle with Google]( Rare adland voices heard in the internet’s generational trial as Microsoft CEO and ex-Googler claim ‘defaults are everything’. howdy! [Publishing in the Platform Era]( [Campbell Brown's exit from Meta elicits no more than a whimper from publishers facing a deteriorating relationship with Facebook]( Campbell Brown’s announcement that she is leaving her post as Meta’s head of global media partnerships this fall elicited a metaphorical shrug from publishers amid declining referral traffic and waning revenue. SPONSORED BY [Logo] [How Paramount Advertising is always innovating and always advanced]( [img] The way audiences consume media has fundamentally changed. They’re watching everything, everywhere, all at once, and advertisers need a simple, effective way to reach them. Advertising teams need tools to optimize engaging these audiences at scale and harness data-backed offerings from new measurement players that better manage inventory and improve results. They also need a future-proof path to a multi-currency marketplace in which to use them. With its advanced advertising solutions and leadership in new currencies, Paramount Advertising makes it easier for marketers to navigate this new convergent media landscape and find the right audience. [Learn More]( [Sponsored by Channel Factory]( [How content, context and inclusion are driving increased audience attention]( With viewer attention vital to driving engagement and maximizing the ROI of campaigns, advertisers focus on contextual-driven campaigns as a more effective and respectful way to engage audiences. howdy! [Future of Measurement]( [Media Buying Summit: Measurement issues still plague the business, but agencies hope their solutions help marketers]( The challenges of measurement in the media buying world cut across many areas, from CTV and influencer marketing to retail media and performance. [Sponsored by Amply]( [Why publishers are turning to online job boards for added revenue]( To maximize audience engagement while also driving revenue, publishers are using online job boards to unlock new ad inventory. howdy! [Marketing on Platforms]( [Digiday+ Research deep dive: Brands, retailers increase their investments in Instagram]( As brands and retailers dole out their marketing spend through the end of the year and figure out how the different social media platforms will play into their holiday marketing strategies, it turns out they’re actually upping their investments in Instagram this year. Advertisement [Sponsored by Browsi]( [Why publishers are finding success through ad exchange diversification]( For publishers, diversifying bidder partners can profoundly influence revenue and user experience. howdy! [Future of Work]( [How managers can handle employee return-to-office resentment]( Those mandated to return to in-person work are more than twice as likely to feel resentment about it than those who are coming back due to strong pressure. howdy! [Future of Work]( [How managers can handle employee return-to-office resentment]( Those mandated to return to in-person work are more than twice as likely to feel resentment about it than those who are coming back due to strong pressure. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](