Infillion is confirmed as MediaMath's new owner as a familiar face slides back into view

The investment fund of MediaMath founder Joe Zawadzki advised on the winning $22 million bid, opening the door to potential future tie-ups. August 24, 2023 [Infillion is confirmed as MediaMath's new owner as a familiar face slides back into view]( The investment fund of MediaMath founder Joe Zawadzki [advised on the winning $22 million bid](, opening the door to potential future tie-ups. Additional coverage: - [An explainer of California’s SB362](, what the state bill entails, the privacy groups in favor of the proposal and why the ad industry wants to quash it. - The referral traffic coming from links shared to X (née Twitter) to publishers’ websites [has declined sharply in the past year](. - Media CROs are hoping to end 2023 on a somewhat positive note, but advertiser clients are seemingly ready to leave the year behind. More in this [Digiday+ Media Briefing](. - As brands shift their focus toward “Fortnite Creative,” [it’s clear that Epic Games is encouraging the move]( in a bid to catch up with the robust brand-and-creator economy present inside Roblox, Fortnite’s largest competitor in the metaverse platform arena. - Both NCM and Screenvision are on the verge of closing their upfront deals with media buyers and brands. But [cinema advertising stands at the end of the line]( for sellers of video ad time. Other things to know about - Join us at the [Digiday Media Buying Summit]( from October 3-5 in Naples, where we'll bring together media buying leaders for three days of insights and networking. Don't miss this opportunity to connect one-on-one with execs from Dentsu, Publicis, MediaCom and more. - Advertisers are using AI to identify overlooked and untapped audiences to get a pulse on how content is consumed and [understand how to engage with audiences more effectively](. Sponsored by Silverpush. - By creating dynamic templates that accommodate messaging and creative, advertisers are [streamlining creative iteration and shortening time to market](. Sponsored by Clinch. Top Stories Ivy Liu [The Programmatic Marketer]( [Infillion is confirmed as MediaMath's new owner as a familiar face slides back into view]( The investment fund of MediaMath founder Joe Zawadzki advised on the winning $22 million bid, opening the door to potential future tie-ups. howdy! [Data Regulation]( [WTF is California's proposed 'Delete Act'?]( An explainer about SB362, what the state bill entails, the privacy groups in favor of the proposal and why the ad industry wants to quash it. [Sponsored by Permutive]( [How one publisher redefined itself with unique audience segments]( By identifying what differentiated the company, Penske Media Corporation noted its contextual strengths and built in-depth segmentation to help its advertisers better understand and activate audiences. Advertisement howdy! [Publishing in the Platform Era]( [Referral traffic from X continues to decline sharply for publishers]( The referral traffic coming from links shared to X (née Twitter) to publishers’ websites has declined sharply in the past year. [Sponsored by Dish Media]( [Retail brands are enhancing performance with addressable TV]( To avoid waste, brands are leaning on addressable media — specifically addressable TV — and leveraging one-to-one household targeting and rich, first-party customer data to target shoppers with laser focus. howdy! [Beyond Ads]( [Media Briefing: Publisher CROs say Q3 ad revenue is pacing up but advertisers are looking past Q4]( Media CROs are hoping to end 2023 on a somewhat positive note, but advertiser clients are seemingly ready to leave the year behind. Advertisement [Sponsored by Google Privacy Sandbox]( [Publishers and advertisers: How are you mitigating data leakage?]( Data leakage has been endemic for years, and it’s been costing publishers and advertisers money for years as well. We want to know about the future of data-leakage mitigation and post-third-party-cookie opportunities. Tell us in this survey, and we’ll send you a $5 gift card. howdy! [Gaming & Esports]( [Why Epic Games is encouraging brands ranging from 7-Eleven to Coachella to activate inside Fortnite Creative]( As brands shift their focus toward “Fortnite Creative,” it’s clear that Epic Games is encouraging the move in a bid to catch up with the robust brand-and-creator economy present inside Roblox, Fortnite’s largest competitor in the metaverse platform arena. howdy! [Experimental Channels]( [As National CineMedia comes out of bankruptcy, cinema ad firms try to hold their ground]( Both NCM and Screenvision are on the verge of closing their upfront deals with media buyers and brands. But cinema advertising stands at the end of the line for sellers of video ad time. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](