As users, marketers undertake Threads' pre-ad experimentation

Despite the absence of advertising options on Meta’s Twitter clone, numerous brands have already established their presence on the app with their own profiles. July 10, 2023 [As users, marketers undertake Threads' pre-ad experimentation]( Despite the absence of advertising options on Meta’s Twitter copy cat, [numerous brands have already established their presence on the app]( with their own profiles. Additional coverage: - Holding company chief investment officers say they’ve laid down close to three-fourths of their clients’ dollars across linear, streaming and digital video. More in this [Digiday+ Media Buying Briefing](. - The gap between TikTok and Instagram Reels and YouTube Shorts isn't too far off for the teens, tweens and twentysomethings who attended the annual creator economy confab VidCon, [as covered in this video](. - Claire's has [evolved its marketing efforts beyond store signage]( to embrace a full-funnel marketing and advertising approach over the last two years. - Genna Franconi, founder and president of Trade School, [discusses the changing content landscape for agencies](, and why the traditional model needs to keep evolving. Other things to know about - Apply to become a member of the [Digiday Research Panel]( and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. - In-store ads have become part of marketers’ multichannel approaches as they [seek to drive discovery and consideration for brands and products](. Sponsored by Best Buy Ads. - [Register for this webinar]( on July 26 at 10 a.m. ET to learn about the future of first-party data, emerging trends and the opportunities that lie ahead for publishers, as well as the valuable lessons gained from The Independent’s journey toward becoming a first-party data-only publisher. Sponsored by Permutive. Top Stories Ivy Liu [Marketing on Platforms]( [As users, marketers undertake Threads' pre-ad experimentation]( Despite the absence of advertising options on Meta’s Twitter clone, numerous brands have already established their presence on the app with their own profiles. howdy! [Business of TV]( [Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront]( Holding company chief investment officers say they’ve laid down close to three-fourths of their clients’ dollars across linear, streaming and digital video. [Sponsored by MNTN]( [Brands are using CTV to drive awareness with prospecting and retargeting efforts]( Marketers are increasingly using CTV’s digital capabilities to reach targeted audiences through TV screens and generate measurable results. Advertisement howdy! [The Creator Economy]( [How VidCon’s Gen Z attendees see TikTok vs. Instagram Reels vs. YouTube Shorts]( The gap between TikTok and Instagram Reels and YouTube Shorts isn’t too far off for the teens, tweens and twentysomethings who attended the annual creator economy confab. [Sponsored by Infillion]( [Preparing for post-omnichannel marketing]( As consumer behaviors shift, such as customers comparison-shopping in-store with their smartphones, marketers are adopting a more customer-centric approach that prioritizes individual experiences. howdy! [Brands in Culture]( [Claire's evolves beyond its mall brand roots to 'be a first mover' and appeal to Gen Z, Gen Alpha]( The brand has evolved its marketing efforts beyond store signage to embrace a full-funnel marketing and advertising approach over the last two years. Advertisement [Sponsored by Alexander Group]( [Media companies that maximize efficiencies are driving profitable revenue]( If managed correctly, the right investments, alignment and efficiencies within media organizations can lead to more profitable revenue streams. howdy! [Content & Commerce]( [Trade School founder Genna Franconi on the influencer content business and future of AI]( Genna Franconi, founder and president of Trade School, discusses the changing content landscape for agencies, and why the traditional model needs to keep evolving. howdy! [Marketing on Platforms]( [Marketers remain frustrated by Twitter's rate limits as Meta's Threads tries to compete for users]( Last weekend’s events have cast more doubt on just how much advertisers can truly trust Twitter, and its new leadership going forward. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](