Why anti-‘woke’ advertising push means controversy for startups

Also: Publishers give their AI chatbots a personality As some push back on inclusive marketing, startups with more to lose sound off. June 09, 2023 [How the push for anti-'woke' advertising could create controversy for brand startups]( As some push back on inclusive marketing, [startups with more to lose sound off](. Additional coverage: - BuzzFeed and Ingenio are hoping [giving their chatbots a unique voice and tone]( will differentiate their AI products. But others are prioritizing utility over entertainment. - Months after debuting its generative AI engine Firefly, Adobe — with updates announced yesterday — is [hoping to drive more adoption across a range of users](, from marketers to everyday enthusiasts. - Selling events was [harder than expected for some publishers]( in Q2, but having a niche helped win some of the coveted sponsorship dollars. - U by Kotex is [looking to continue with recent streaming ads](, digital spots, banner ads, shopper marketing and influencer partnerships focused on “Normalizing Periods.” - Our most-read story this week: Amid a dearth of ad tech M&A, [LiveRamp fielded inbound inquiries]( over a potential sale. Digiday will be at Cannes Lions 2023 this year. Don’t miss our on-the-ground coverage — [sign up for our daily briefing](, which will be sent throughout the event, from June 19-24. See you there! Other things to know about - The [buying and selling of ad inventory are ever-evolving processes](, and the companies offering these marketplaces are also changing. Produced in partnership with Marketecture. - As programmatic reshapes the TV upfronts, [broadcasters must secure the right tools to succeed with this new method of TV ad buying]( to overcome viewership fragmentation, disparate data sources and a proliferation of tech partners. Sponsored by Unruly. - [Download this new guide]( to learn why — and how — ad buyers and publishers are pursuing responsible media outcomes. Sponsored by PubMatic. Top Stories [Brands in Culture]( [How the push for anti-'woke' advertising could create controversy for brand startups]( As some push back on inclusive marketing, startups with more to lose sound off. howdy! [Strategizing for the Future]( [Why some publishers are giving their AI chatbots a personality]( BuzzFeed and Ingenio are hoping giving their chatbots a unique voice and tone will differentiate their AI products but others are prioritizing utility over entertainment. [Sponsored by KERV]( [How advertisers are leveraging attention to improve video strategies]( Marketers are changing their standards of what qualifies as authentic attention to better determine how ads impact the bottom line. Advertisement howdy! [Generative AI]( [How Adobe is adding new generative AI tools for enterprise clients and everyday users]( The company says “hundreds” of brands and agencies are generating content with Adobe Firefly and a new beta version of Adobe Express. [Sponsored by MNTN]( [Brands are using CTV to drive awareness with prospecting and retargeting efforts]( Marketers are increasingly using CTV’s digital capabilities to reach targeted audiences through TV screens and generate measurable results. howdy! [Beyond Ads]( [Publishers say the competition is steeper than expected for event sponsorship dollars this year]( Selling events was harder than expected for some publishers in Q2, but having a niche helped win some of the coveted sponsorship dollars. Advertisement [Sponsored by True Anthem]( [Report: The publisher’s guide to evergreen content]( Download this guide to learn how publishers use AI solutions to identify, curate, and distribute evergreen content. howdy! [Brands in Culture]( [U by Kotex believes normalizing periods will help it reach millennials, Gen Z]( U by Kotex is looking to continue with recent streaming ads, digital spots, banner ads, shopper marketing and influencer partnerships focused on “Normalizing Periods.” howdy! [Marketing on Platforms]( [Can Meta remain the 'holy grail of paid advertising' with challenges, challengers and Advantage+?]( With more competitors and less solutions, advertisers sound off on Meta’s social ad dominance. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](