Pubs' Q1 ad revenue lags behind forecasts

Also: Can Snap make it in AR? Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time. January 27, 2023 [PRESENTED BY]( Publishers report Q1 ad revenue is pacing 10-25% behind forecasts Publishers are [facing a slow start to Q1]( and sales teams have a lot of work to do to regain lost time. Additional coverage: - Snap aims to [strengthen its business with an AR focus](. The real question is whether AR will help Snap continue growing in the face of competition and uncertainty. - Fraud is a well-documented pox on digital advertising. One of the more tried-and-true fraud techniques is cookie stuffing. [We explain in this video.]( - NFTs are finally growing out of crypto novelty into next-gen loyalty tools. Tyler Moebius, founder and CEO of SmartMedia Technologies, [explains where else they can go](. - ICYMI from our winter break archives: Agencies saw revenues rise in 2022. That optimism is [carrying over into 2023]( — albeit with a slightly different look. Other things to know about - Join us from March 6-8 in New Orleans, La. for the [Digiday Media Buying Summit]( to hear from leaders at Digitas, Publicis and more. For a limited time, you can save $400 on a premium pass using the code "DMBS400". - Publishers, we want to know how your editorial teams are learning about Gen Z and younger millennials’ values and what challenges you face when attracting and engaging these demographics. [Take this survey]( and we’ll send you a $5 gift card. Sponsored by Arc XP. - Successful digital publishers are [embracing changes in the subscription market]( and new consumer trends to stay ahead of the competition. Sponsored by Zephr. Top Stories Ivy Liu [Navigating Economic Instability]( [Publishers report Q1 ad revenue is pacing 10-25% behind forecasts]( Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time. howdy! [Marketing on Platforms]( [Can Snap make it as an AR company?]( The real question Snap faces is whether adding AR elements to its platform will help it continue growing in the face of competition and uncertainty. [Sponsored by Eyeota, a Dun & Bradstreet company]( [The marketer’s guide to targeting post-cookies]( For marketers, relying solely on first-party data is an unrealistic tactic, even as third-party cookies become obsolete. Instead, alternative identifiers, universal IDs and ID-agnostic solutions will become crucial. Advertisement howdy! [Life Beyond the Cookie]( [WTF is cookie stuffing?]( Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing. [Sponsored by Nano Interactive]( [Guide: How attention marketers are inspiring customer action]( Given the increasingly complex customer journey, marketers are optimizing ads for time-in-view and other attention metrics. howdy! [Beyond Ads]( [How NFTs could evolve for brands — now that marketers know what they actually are]( NFTs are finally growing out of crypto novelty into next-gen loyalty tools. Tyler Moebius, founder and CEO of SmartMedia Technologies, explains where else they can go. Advertisement [Sponsored by Kerv]( [The agile interactive video campaign playbook]( Successful advertisers are incorporating interactive video elements that motivate viewers to take action rather than relying on passive video formats. howdy! [Subscriptions]( [Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn]( Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets. howdy! [Modern Newsroom]( [Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent]( As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](