Inside the tensions countering advertisers' latest quest for programmatic transparency

Brands such as P&G and Unilever have cooled on auditors’ proposals in a study led by the ANA. December 08, 2022 Inside the tensions countering advertisers' latest quest for programmatic transparency Brands such as P&G and Unilever [have cooled on auditors' proposals]( in a study led by the ANA. Additional coverage: - Cooler brand Yeti has been evolving from a wholesale company to one that markets more like a DTC company [as it experiments on platforms]( like TikTok, Pinterest and its own media properties. - Media unions are working to get contracts signed by the end of the year, and are using strikes, pickets and rallies to try and accomplish those goals. More in this [Digiday+ Media Briefing](. - Chad Engelgau talks about how Acxiom [will harness retail media networks and the metaverse]( — as well as the need for marketers to connect internal data to be more effective. - OOH ads for wedding registry company Zola in the Rockefeller Center subway station aim to [capture the attention of couples]( going to visit the Christmas tree. Other things to know about - With unified auctions, video ad servers like Publica allow publishers and advertisers to [circumvent inefficiencies and optimize campaigns](. Produced in partnership with Marketecture. - [Download this report]( to learn how publishers have shifted their approaches to affiliate marketing since before the pandemic and how they’re meeting audiences and markets now in 2022. Sponsored by Skimlinks, a Taboola company. - The data needed for CTV campaigns isn’t the same as what’s needed for programmatic campaigns. [Identifying the resources to which advertisers have access](, as well as where gaps might exist has become crucial for success in the channel. Sponsored by Unruly. Top Stories Ivy Liu [The Programmatic Marketer]( [Inside the tensions countering advertisers' latest quest for programmatic transparency]( Brands such as P&G and Unilever have cooled on auditors’ proposals in a study led by the ANA. howdy! [Brands in Culture]( [How Yeti is marketing like a DTC brand on social media and in the outdoors]( Known for being a brand of indestructible coolers, cups and increasingly lifestyle apparel, Yeti has been evolving from a wholesale company to one that markets more like a direct-to-consumer company as it experiments on platforms like TikTok, Pinterest and its own media properties. [Sponsored by ID5]( [How advertisers are looking to reach cookieless audiences]( According to ID5’s new ‘The State of Digital Identity 2022’ report, 87% of advertisers believe they are missing out on reaching cookieless audiences. Advertisement howdy! [Media Briefing: A timeline of media unions' actions this quarter]( Media unions are working to get contracts signed by the end of the year, and are using strikes, pickets and rallies to try and accomplish those goals. [Sponsored by MNTN]( [The marketer’s guide to incrementality measurement]( Marketers are using incrementality testing to identify when it's advantageous to increase investment in CTV and scale its incremental impact. howdy! [Life Beyond the Cookie]( [Acxiom's CEO on why everything's an ad network now, and what that means]( Chad Engelgau talks about how Acxiom will harness retail media networks and the metaverse — as well as the need for marketers to connect internal data to be more effective. Advertisement [Sponsored by The Viewpoint]( [Report: Driving programmatic success with SSPs]( SSPs are helping publishers connect with new ad networks and DSPs to find buyers, optimize deals and provide valuable analytics. howdy! [Brands in Culture]( [How Zola is boosting its OOH spending in New York for 'engagement season']( OOH ads for the startup, best known for offering wedding registries, will not only be in the Rockefeller Center subway station (where they are hoping to capture the attention of couples going to visit the Christmas tree) but also with subway digital ads, billboards near Bryant Park as well as downtown in Soho and with wild postings throughout the city. howdy! [Marketing on Platforms]( [Whisper it: some advertisers still like Elon Musk's Twitter]( Twitter is an anathema to a lot of advertisers right now — but not all of them. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](