Advertising Week Briefing: Why marketers are using brevity to get Gen Z's attention

Marketers are still looking to crack the code to market to Gen Z. That might be why myriad panels kicking off this year’s Advertising Week in New York, a hybrid event, focused on how to get the attention of Gen Z. October 18, 2022 Advertising Week Briefing: Why marketers are using brevity to get Gen Z's attention Marketers are still looking to crack the code to market to Gen Z. That might be why several panels kicking off this year's hybrid Advertising Week event in New York focused on how to get the attention of young consumers. [More in today's Advertising Week Briefing.]( Additional coverage: - Barely five months after launch, trials of Google's version of cookieless retargeting are stuck in first gear. Only five ad tech vendors have expressed an interest in testing the FLEDGE, and [it's unlikely this will change]( anytime soon. - LinkedIn's editor-in-chief Dan Roth talks about the company's recent hire of its first head of original programming on the [latest episode of the Digiday Podcast](. - Omnicom Media Group is taking steps to try to stay ahead of consumers' wants by [launching a consumer sentiment tracking tool](. - Marketers are catching on to a renewed wave of nostalgia, with brands like Fender, Pabst Blue Ribbon and McDonald's (with the chain's new Happy Meals for adults) tapping into the trend. More in this [Digiday+ Marketing Briefing](. - With a potential recession on the horizon, unprofitable gaming and esports media operations are shutting their doors — and, predictably, it's the employees who are [getting the short end of the stick](. - There are still concerns regarding self-driving cars, but one robotaxi company wants potential riders to [imagine what switching to self-driving cars might look like]( as it readies to drive around more cities' streets. Other things to know about - [Apply to become a member]( of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. - [Download this guide]( to learn how to run A/B tests and use their insights to optimize publishing campaigns. Sponsored by Piano. - [Download this new guide]( to learn how marketers are adapting to changing social media audiences and leveraging social shopping. Sponsored by Inmar Intelligence. Top Stories [Advertising Week]( [Advertising Week Briefing: Why marketers are using brevity to get Gen Z's attention]( Marketers are still looking to crack the code to market to Gen Z. That might be why myriad panels kicking off this year’s Advertising Week in New York, a hybrid event, focused on how to get the attention of Gen Z. howdy! [Life Beyond the Cookie]( [Google's FLEDGE lacks momentum 4 months into trials, offers 'limited focus']( Barely five months after launch, trials of Google’s version of cookieless retargeting are stuck in first gear. Only five ad tech vendors have expressed an interest in testing the FLEDGE, and it’s unlikely this will change anytime soon. [Sponsored by Vevo]( [How advertisers benefit from curated FAST programming]( Connected TV and FAST channels offer marketers the opportunity to have ads running adjacent to relevant content aligned to their brands. Advertisement howdy! [Publishing in the Platform Era]( [Why LinkedIn is stepping up its original video and audio content ambitions]( LinkedIn’s editor-in-chief Dan Roth talked about the company’s recent hire of its first head of original programming on the latest episode of the Digiday Podcast. [Sponsored by Yext]( [How online search fits into marketers’ digitally agile strategies]( By embedding search into digital experiences, marketers deliver more relevant, personalized content — no cookies necessary. howdy! [Brands in Culture]( [Omnicom Media Group tracks shifting consumer priorities with new sentiment tool]( Omnicom’s media arm is trying to stay ahead with its consumer sentiment tracking tool that keeps abreast of rapidly shifting consumer priorities in order to adjust spending and messaging. Advertisement [Sponsored by Outbrain]( [How publishers are maximizing ad revenue while improving reader experience]( Publishers are pursuing multiple revenue streams — from programmatic to events and affiliate commerce — while reaching engaged readers. howdy! [Digiday+]( [Marketing Briefing: McDonald's, Fender, others tap nostalgia marketing as 'consumers are looking for a sort of escape']( For marketers and agency execs, leaning into the trend can allow brands to feel “more accessible and increase the magnetism of brands.” howdy! [Gaming & Esports]( ['I love esports a lot, but I do not want to give up my life': Seven confessions from inside gaming and esports media]( With a potential recession on the horizon, unprofitable gaming and esports media operations are shutting their doors — and, predictably, it’s the employees who are getting the short end of the stick. [All Latest Stories]( [Publishing in the Platform Era]( [Why LinkedIn is stepping up its original video and audio content ambitions]( LinkedIn’s editor-in-chief Dan Roth talked about the company’s recent hire of its first head of original programming on the latest episode of the Digiday Podcast. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. 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