Inside Bloomberg Media’s regional expansion plan into an economically uncertain U.K.

Almost every downturn presents an opportunity to take advantage of change and win —even for publishers. For Bloomberg Media, that opportunity is to become a bit more mainstream. May 24, 2022 Almost every downturn presents an opportunity to take advantage of change and win —even for publishers. For Bloomberg Media, that opportunity is to become a bit more mainstream. Read [more here](. Additional coverage: - While the bulk of Future plc’s buys [has been purchases of publications](, the strategies behind them have not solely been about adding like inventory and like audiences. - Social media experts [have mixed feelings]( on brands chasing viral moments, noting that it's a high-risk one that can come with a viral moment and boosted sales or online calls to cancel the brand and bad press. More in this Digiday+ Marketing Briefing. - XenoPsi [is splitting into two main agency brands](: Method One and Function Growth, while a third unit houses direct investments in startups. - As more brands dip their toes into the metaverse, they risk burning users out on branded experiences that are more akin to interactive commercials than games. [More here](. Other things to know about - [Join this virtual forum]( on June 7 at 2 p.m. ET for a deep dive into the state of CTV measurement, creative and media in 2022. Sponsored by MNTN. - Marketers must be intentional with their advertising as parents are with the brands and content they welcome into their homes while [recognizing the shift in the content families now watch together](. Sponsored by WarnerMedia. - Despite the priority marketers put on personalizing digital experiences, they often don’t touch on what consumers actually find meaningful. To fix this, brands are [adopting new strategies](. Sponsored by Adobe. Top Stories Ivy Liu [Subscriptions]( [Inside Bloomberg Media’s regional expansion plan into an economically uncertain U.K.]( Almost every downturn presents an opportunity to take advantage of change and win —even for publishers. For Bloomberg Media, that opportunity is to become a bit more mainstream. howdy! [Publishing in the Platform Era]( [Future plc’s Jason Webby says U.K. publisher wants to be a dominant player in the U.S.]( While the bulk of Future plc’s buys have been purchases of publications, the strategies behind them have not solely been about adding like inventory and like audiences, Webby said in the latest Digiday Podcast episode. [Sponsored by Kerv]( [How using video is turning passive consumer encounters into active ones]( Interactive video isn’t just for expanding reach, it’s also a useful tool for retargeting campaigns and helps brands land at the top of shopping lists. Advertisement howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Marketing Briefing: ‘An era of outrage porn’: Social experts weigh in on the value of brands' edgy, viral content]( Social media experts have mixed feelings on brands chasing viral moments, noting that it’s a high-risk one that can come with a viral moment and boosted sales or online calls to cancel the brand and bad press. [Sponsored by Daily Motion]( [How well-categorized video is driving contextually relevant ads]( Video-level data is powering contextual advertising, enabling brands to serve relevant ads without the need for third-party cookies. howdy! [Evolving Agencies]( [How this founder evolved the agency he started in 9th grade into an incubator for new brands]( XenoPsi is splitting into two main agency brands: Method One and Function Growth, while a third unit houses direct investments in startups. Advertisement [Sponsored by Salesforce]( [Virtual event: Harnessing marketing data to improve the customer experience]( Join this webinar on May 25 at 1 p.m. EDT for insights into how marketers are refining data and analytics tactics to better understand consumers. howdy! [Gaming & Esports]( [Why Clarks enlisted influencers to bring users into its metaverse experience]( As more brands dip their toes into the metaverse, they risk burning users out on branded experiences that are more akin to interactive commercials than games. Proper gamification is one way to circumvent this, with the most well-designed experiences inspiring community conversations and content in their own right. howdy! [Business of TV]( [Disney’s Disney+ ad pitch reflects how streaming ad prices set to rise in this year’s upfront]( With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers. [All Latest Stories]( [Publishing in the Platform Era]( [Future plc’s Jason Webby says U.K. publisher wants to be a dominant player in the U.S.]( While the bulk of Future plc’s buys have been purchases of publications, the strategies behind them have not solely been about adding like inventory and like audiences, Webby said in the latest Digiday Podcast episode. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](