The advertiser exodus from Russia is going to get awkward

Advertisers are scrambling to create new media strategies for an uncertain era. March 14, 2022 Stopping advertising in any market — let alone a pariah state like Russia — is easier said than done. It’s fairly straightforward to stop ads, but not for the money that paid for them. There are all sorts of agreements in place that are legally binding even at times of war — force majeure clauses won’t cut it. Needless to say, recent conversations between advertisers, agencies and media owners on the matter have been tense. Read more below. - Advertisers [are scrambling to create]( new media strategies for an uncertain era. - One of the foremost obstacles to TV network owners [reorienting their businesses]( around streaming instead of traditional TV is giving up the revenue they receive from pay-TV providers that pay to carry their channels. - This year's main negotiating issue will revolve around measurement systems and the currencies used to evaluate TV and video during the upfront. More [in this Digiday+ Media Buying Briefing](. - The apparel brand [has tweaked its approach]( to influencer marketing, opting for longer-term partnerships with creators over a one-off, pay-per-post model. - Fandom's first-party data platform FanDNA [captures contextual information]( from its audience as well as insights from surveys of community members. - How the Financial Times [got to one million digital subscribers](. From our sister site, WorkLife: - ‘My role changed drastically overnight’: Ukraine HR execs [share what they’re doing]( on the frontline. Other things to know about - Join us virtually on April 20 for the [Business of TV Forum]( where we'll discuss the future of CTV, streaming, measurement and everything in-between. - Custom bidding models are empowering media buyers to package their own data science and can enable agencies to [influence each factor that feeds into a final bid](. Sponsored by Xandr. - To drive CTV ad performance, brands are creating multiple variations of different ad units to serve audiences. [Download this guide]( to learn how marketers are using metrics to inform creative refreshes. Sponsored by MNTN. Top Stories Ivy Liu [Managing Through Crisis]( [The advertiser exodus from Russia is going to get awkward]( Advertisers are scrambling to create new media strategies for an uncertain era. howdy! [Business of TV]( [WTF are TV carriage fees?]( One of the foremost obstacles to TV network owners reorienting their businesses around streaming instead of traditional TV is giving up the revenue they receive from pay-TV providers that pay to carry their channels. [Sponsored by Connatix]( [How advertising has measured up to its DE&I promises]( Download this new report to learn what brands and agencies have achieved since the summer of 2020, when the industry directed focused attention to DE&I. Advertisement howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Buying Briefing: Some media agencies will expect media to work through clean rooms this upfront]( This year’s main negotiating issue will revolve around measurement systems and the currencies used to evaluate TV and video during the upfront. [Sponsored by Resonate]( [Survey: Post-cookie personalization for agencies]( Agencies: How are you approaching data-backed personalization post-cookie? Take this survey and we’ll send you a $5 Amazon gift card. howdy! [Marketing on TikTok]( [Why Hollister is taking a long-term partnership approach to its influencer marketing on TikTok]( The apparel brand has tweaked its approach to influencer marketing, opting for longer-term partnerships with creators over a one-off, pay-per-post model. Advertisement [Sponsored by MNTN]( [Webinar: Refining the creative refresh for CTV in 2022]( Register for this virtual event on March 24 at 2 p.m. EST exploring the steps marketers are taking to combat ad fatigue and get the most mileage out of CTV campaigns. howdy! [Life Beyond the Cookie]( [How Fandom is using its insights into fans' online behavior to pitch advertisers]( Fandom’s first-party data platform FanDNA captures contextual information from its audience as well as insights from surveys of community members. howdy! [Subscriptions]( [How the FT got to 1M digital subscribers: Q&A with commercial chief Jon Slade]( Jon Slade, chief commercial officer at Financial Times, shares how they built up their subscription base by prioritizing readers and how it can “power” their ad business. [All Latest Stories]( [Business of TV]( [How A+E Networks’ Mark Garner is managing the TV network group’s programming library in the streaming era]( Mark Garner’s job would have been much simpler a decade ago. As evp of global content sales and business development at A+E Networks, he’s charged with doing deals to distribute the company’s own original programming. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](