'My preference is in-person': As SXSW returns to Austin, marketers and agency execs get back to in-person networking

The festival, which kicks off today and will run through March 20th, will be hybrid with online and in-person activities for attendees. March 11, 2022 Marketers and agency execs are once again making their way to Austin for South by Southwest as the festival makes a return to in-person activities, panels and experiences this year after two years away — one year was canceled and another was online due to the pandemic. While the festival, which kicks off Friday March 11th and will run through March 20th, will be hybrid with online and in-person activities for attendees, it will “mainly be an in real life event,” explained Hugh Forrest, chief programming officer at SXSW. Read more below. - SXSW, which kicks off today and [will run through March 20th](, will be hybrid with online and in-person activities for attendees. - Why Stagwell's SaaS strategy [could give it an edge]( against 'legacy' holding companies. - Digiday [caught up with the IAB Europe’s CEO Townsend Feehan]( to get her take on the future of its GDPR guardrails, also known as the Transparency & Consent Framework. - With people spending more time online, nonprofit organization Girls Who Code [is ramping up]( its digital efforts. - Media companies [open new offices to accommodate]( for growing headcounts and a new phase of the pandemic. Other things to know about - Join us virtually on April 19 for the [Digiday Gaming Advertising Forum]( where we'll discuss the newest D2C strategies, benefits of entering the metaverse, esports and everything in-between. - As marketers struggle to make sense of their massive datasets, they’re [turning to more streamlined datasets]( to break the cycle. Sponsored by Piano. - [Join this webinar]( on March 24 at 2 p.m. EST to learn how brands are strategizing creative refreshes to drive CTV performance in 2022. Sponsored by MNTN. Top Stories Ivy Liu [SXSW]( ['My preference is in-person': As SXSW returns to Austin, marketers and agency execs get back to in-person networking]( The festival, which kicks off today and will run through March 20th, will be hybrid with online and in-person activities for attendees. howdy! [Evolving Agencies]( [Why Stagwell's SaaS strategy could give it an edge against 'legacy' holding companies]( To CEO Mark Penn, it’s a way of distinguishing the holding company from what he calls the “legacy” holdcos while also offering a bulwark against the trend of in-housing. [Sponsored by MNTN]( [How advertisers are using data to drive creative refreshes for CTV]( Using audience and outcome data, marketers are using creative refresh to consistently update CTV ads to yield better engagement and performance. Advertisement howdy! [The GDPR Impact]( [‘It was surprising’: IAB Europe’s CEO on the uncertain future of third-party addressability]( Digiday caught up with the IAB Europe’s CEO Townsend Feehan to get her take on the future of its GDPR guardrails, also known as the Transparency & Consent Framework. [Sponsored by Clinch]( [How advertisers are using DCO to make their CTV creatives more effective]( DCO has gained popularity with traditional advertising, and though the approach has faced misconceptions about CTV compatibility, successful marketers say it’s a good fit. howdy! [Experimental Channels]( ['The sky's the limit': How Girls Who Code is using digital experiences to expand its reach]( With people spending more time online, nonprofit organization Girls Who Code is ramping up its digital efforts. Advertisement [Sponsored by Wiland]( [Report: The state of digital media targeting]( Marketers are reassessing their digital media targeting strategy to reach the right consumers while prioritizing privacy. Download this guide to learn how companies are shifting internal tactics and external partnerships. howdy! [Modern Newsroom]( [Media companies open new offices to accommodate for growing headcounts and a new phase of the pandemic]( Morning Brew, Industry Dive and Future plc are opening new spaces in preparation for employees’ (voluntary) return to the office this year. howdy! [Beyond Ads]( [In Graphic Detail: CMOs have long journeys ahead in transforming their businesses]( The media consultancy MediaSense concludes that the industry has reached a point of “integration” in its push to transform due to dramatically changing consumer behavior [All Latest Stories]( [Business of TV]( [How A+E Networks’ Mark Garner is managing the TV network group’s programming library in the streaming era]( Mark Garner’s job would have been much simpler a decade ago. As evp of global content sales and business development at A+E Networks, he’s charged with doing deals to distribute the company’s own original programming. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. 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