Ad tech comes under the microscope as marketers evolve their media mix

Marketers hope to solve the ‘mind-numbing complexity’ of ad tech but transparency is a tough nut to crack. March 10, 2022 Marketers are attempting to take back control of their online advertising operations facing growing challenges, including increasing pressure from procurement departments requiring them to demonstrate just how their ad dollars are generating new business. As brands continue to migrate their media spend from offline to online channels, marketers are turning that spotlight on ad tech. Read more below. - When the [going gets tough for programmatic advertisers](, their dollars tend to move toward places they trust. - In [this week’s Digiday+ Media Briefing](, media editor Kayleigh Barber looks at the top trends that publishers' have experienced since the start of 2022 and what they signal for the rest of the year. - In Graphic Detail: CMOs [have long journeys ahead]( in transforming their businesses. - Ad tech [comes under the microscope]( as marketers evolve their media mix. From our sister site, WorkLife: - In the long term, [are enhanced perks and benefits really the answer]( to keeping people happy at work — and are they what employees really want? - How companies [are rushing to offer remote job roles]( for refugees from Ukraine and other countries in crisis. - Why poor coordination and communication [are undermining hybrid working models]( and making staff miserable. Other things to know about - Join us in Palm Springs May 4-6 at the [Digiday Programmatic Marketing Summit]( for a deep dive into the rapidly changing programmatic marketing landscape and hear from execs at Direct Agents, Publicis Imagine, and Quigley-Simpson. - Brands, we want to know: How much of a priority is social commerce within your e-commerce strategy? And how are you shifting internal resources and external partnerships to improve your social commerce and fulfillment strategy? [Take this survey]( and we’ll send you a $5 Amazon gift card. Sponsored by Flowspace. - Until recently, on-device advertising was a channel underutilized by most UA marketers. [Leveraging a channel that reaches consumers from unboxing to daily moments]( is a crucial step for all app advertisers. Sponsored by AdColony. Top Stories Ivy Liu [Transparency]( [Ad tech comes under the microscope as marketers evolve their media mix]( Marketers hope to solve the ‘mind-numbing complexity’ of ad tech but transparency is a tough nut to crack. howdy! [Beyond Ads]( [Media Briefing: The top trends in publishers' businesses since the start of 2022]( In this week’s Media Briefing, media editor Kayleigh Barber looks at the top trends that publishers’ have experienced since the start of 2022 and what they signal for the rest of the year. [Sponsored by MNTN]( [WTF guide: Creative refresh for CTV]( Advertisers are prioritizing the creative refresh to combat ad fatigue and drive CTV campaign performance. This guide explores how teams are refining the practice in 2022. Advertisement howdy! [The GDPR Impact]( [‘Active curation’: As TCF’s future hangs in the balance, advertisers’ audience tracking plans are in a holding pattern]( When the going gets tough for programmatic advertisers, their dollars tend to move towards places they trust. [Sponsored by Resonate]( [Survey: Post-cookie personalization for agencies]( Agencies: How are you approaching data-backed personalization post-cookie? Take this survey and we’ll send you a $5 Amazon gift card. howdy! [Modern Newsroom]( [Media companies open new offices to accommodate for growing headcounts and a new phase of the pandemic]( Morning Brew, Industry Dive and Future plc are opening new spaces in preparation for employees’ (voluntary) return to the office this year. Advertisement [Sponsored by Connatix]( [New report: The state of media diversity in 2022]( Based on a survey of nearly 90 brands and agencies, this new report highlights diversity efforts within media companies and their various partners. howdy! [Beyond Ads]( [In Graphic Detail: CMOs have long journeys ahead in transforming their businesses]( The media consultancy concludes that the industry has reached a point of “integration” in its push to transform due to dramatically changing consumer behavior howdy! [Brands in Culture]( [Why American Eagle is looking to be an early adopter in metaverse-based marketing and sales]( The move to be an early adopter in metaverse marketing follows recent efforts by American Eagle to get in front of Gen-Z gamers and tech aficionados. [All Latest Stories]( [Business of TV]( [How A+E Networks’ Mark Garner is managing the TV network group’s programming library in the streaming era]( Mark Garner’s job would have been much simpler a decade ago. As evp of global content sales and business development at A+E Networks, he’s charged with doing deals to distribute the company’s own original programming. You received this email because you’re a member of the Digiday community. 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