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How A+E Networks’ Mark Garner is managing the TV network group’s programming library in the streaming era

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Mark Garner’s job would have been much simpler a decade ago. As evp of global content sales and

Mark Garner’s job would have been much simpler a decade ago. As evp of global content sales and business development at A+E Networks, he’s charged with doing deals to distribute the company’s own original programming. March 08, 2022 Mark Garner’s job would have been much simpler a decade ago. As evp of global content sales and business development at A+E Networks, he’s charged with doing deals to distribute the company’s own original programming. Read more below. - [Listen to our interview]( with Garner. - Businesses [have announced]( they will suspend services (TikTok, Netflix, Visa, Mastercard, Amex) or halt advertising (Google) in Russia. You can already feel the ripple effects in ad land. Read more in this Digiday+ Marketing Briefing. - Throughout the gaming and esports space, female creators and creators of color [have long had to navigate the prejudices and preconceptions]( of both their viewers and potential sponsors. More in the latest from our Confessions series. From our sister site, WorkLife: - With no legacy hybrid-working blueprint to fall back on, [there's likely to be a messy period]( where different organizations try on various forms of hybrid before seeing which will actually suit their business and staff needs. Here are some of the things employers should have in their playbook. Other things to know about - Join us in Palm Springs on April 5-7 at the [Digiday Media Buying Summit]( for opportunities to connect with leaders from HP, Omnicom Media Group, and PMG. - [Download this guide]( to learn the tactics marketers are utilizing in their brand-building efforts to transform perceptions, build consideration and impact revenue. Sponsored by Meta. - Agencies: How are you approaching data-backed personalization post-cookie? [Take this survey]( and we’ll send you a $5 Amazon gift card. Sponsored by Resonate. Top Stories [Business of TV]( [How A+E Networks’ Mark Garner is managing the TV network group’s programming library in the streaming era]( Mark Garner’s job would have been much simpler a decade ago. As evp of global content sales and business development at A+E Networks, he’s charged with doing deals to distribute the company’s own original programming. howdy! [Brand Safety]( [Marketing Briefing: As brands and agencies pull out of Russia, ripple effects of the Ukraine invasion continue in the ad world]( Businesses have announced they will suspend services (TikTok, Netflix, Visa, Mastercard, Amex) or halt advertising (Google) in Russia. [Sponsored by Wiland]( [Report: Evolving digital media targeting tactics in 2022]( Brands and agencies are approaching new digital media targeting strategies that uphold privacy standards. This report highlights how teams are navigating targeting pain points and opportunities. Advertisement howdy! [Gaming & Esports]( ['Don’t let it bother you, just continue streaming': Confessions of a Twitch streamer who received 'hate raids']( Throughout the gaming and esports space, female creators and creators of color have long had to navigate the prejudices and preconceptions of both their viewers and potential sponsors. [Sponsored by Connatix]( [How advertising has measured up to its DE&I promises]( Download this new report to learn what brands and agencies have achieved since the summer of 2020, when the industry directed focused attention to DE&I. howdy! [Publishing in the Platform Era]( ['Misinformation on TikTok is a whole different beast': How publishers are tackling the Ukraine-Russia war disinformation problem on TikTokÂ]( Falsified videos and propaganda is circulating social media, but publishers have to take a specific approach on TikTok to try and combat this issue. Advertisement [Sponsored by MNTN]( [Virtual event: Why marketers are prioritizing creative refresh for CTV]( Join this webinar on March 24 at 2 p.m. EST to learn how brands are strategizing creative refreshes to drive CTV performance in 2022. howdy! [Subscriptions]( [How publishers are using newsletters to reach readers and attract subscribers internationally]( Publishers like CNN, Quartz, The Post and The Times can use newsletters geared towards an international audience to grow readership and subscribers. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Buying Briefing: High school sports media looks to graduate, but doesn't yet have the national profile for big brand buy in]( Though it remains largely a regional business today, high-school sports media coverage and advertising feels like it’s at a point where college sports was 20 years ago. [All Latest Stories]( [Business of TV]( [How A+E Networks’ Mark Garner is managing the TV network group’s programming library in the streaming era]( Mark Garner’s job would have been much simpler a decade ago. As evp of global content sales and business development at A+E Networks, he’s charged with doing deals to distribute the company’s own original programming. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](

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