How Well+Good is using its newsroom's knowledge to steer its commerce business

Well+Good’s new commerce marketplace is not competing with the Sephora’s of the world, but instead is featuring editorial voice and curation. October 12, 2021 Wellness and self care became a popular topic during the pandemic. We talked with one news organization that turned its breadth of knowledge from the newsroom into a thriving e-commerce business. Read more below. - Well+Good's new commerce marketplace [is not competing with the Sephoras of the world](, but instead is featuring editorial voice and curation. - Media buyers should focus on brand suitability now that [YouTube's brand safety]( concerns are not as much of an issue, according to a new report. - Nearly one third of the publishers that sell subscriptions never offer discounts, according to [new Digiday+ research](. - After acquiring PopSugar in fall 2019, the media company [restructured its sales team]( around advertiser verticals and adopted sales incentives that pushed for the most profitable deals. More in this Digiday+ case study. - Retail media accounts for roughly 15-25% of the media mix and total investment in retail media is generally up around 20% year-over-year for many brands. Read more about why more buyers are moving their dollars in this direction in this week’s [Digiday+ Marketing Briefing](. - Despite its many positives, remote working [has led to a spike in anxiety]( for many people and employers must work hard to ensure it doesn't creep into hybrid-working setups. Other things to know about - Join us at the [Digiday Business of TV Forum]( on November 1 in New York City, where we’ll explore and discuss how consumer trends and other market forces are dramatically changing the TV industry as well as how and where brands and agencies are spending ad dollars. - The shift from behavioral targeting to contextual and the rise of digital [video on social platforms has made it clear that video advertisers need a new playbook](. Sponsored by OpenSlate. - The pandemic has accelerated the increase in CTV consumption, [which is leading a growing number of publishers to embrace this medium](. Sponsored by Distroscale. Top Stories [Content & Commerce]( [How Well+Good is using its newsroom's knowledge to steer its commerce business]( Well+Good’s new commerce marketplace is not competing with the Sephora’s of the world, but instead is featuring editorial voice and curation. howdy! [Brand Safety]( ['A scalpel rather than an axe': Buyers tackle brand suitability issues even after YouTube surmounts brand safety woes]( A Pixability report on how to use YouTube found brand safety a non-issue anymore, but cautions media buyers to take into account brand suitability in various forms. [Sponsored by Seedtag]( [Seamless video advertising approaches are reducing ad skips]( Brands that show contextual video ads within relevant content are increasing favorability and purchase intent, reducing skips and enticing new customers. Advertisement howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Digiday+ Research: Nearly 60% of publishers don't offer special holiday discounts on their subscriptions]( Nearly one third of the publishers that sell subscriptions never offer discounts. [Sponsored by Yahoo]( [Where publishers stand in pursuit of third-party cookie alternatives]( Google’s delay of phasing out third-party cookies gives publishers a bit more time to build customer trust and test alternative identity solutions. howdy! [Beyond Ads]( [Case Study: How Group Nine has reoriented its ad sales approach]( After acquiring PopSugar in fall 2019, the media company restructured its sales team around advertiser verticals and adopted sales incentives that pushed for the most profitable deals. Advertisement [Sponsored by Google]( [How retailers can be ready for holiday shoppers this year]( Data is powering better strategies for how fast holiday purchases must ship, highlighting what’s getting delivered faster than needed, and what’s still moving too slow. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Marketing Briefing: Marketers continue to move dollars to retail media as returns improve]( Retail media accounts for roughly 15-25% of the media mix and total investment in retail media is generally up around 20% year-over-year for many brands. howdy! [Future of Work]( [Remote work is causing anxiety levels to spike: Here’s what creative bosses are doing about it]( Despite it many positives, remote working has led to a spike in anxiety for many people and employers must work hard to ensure it doesn’t creep into hybrid-working setups. 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