How esports companies are keeping fans engaged with adaptive, overlaid ads

Overlaid ad services allow broadcasters to incorporate ads into their streams without interfering with the high-octane gameplay that esports fans crave. August 25, 2021 Esports companies are investing in adaptive, overlaid advertising services to introduce livestream viewers to their brand partners without losing the engagement and interest of their fans. Read more below. - Overlaid ad services [allow broadcasters to incorporate ads]( into their streams without interfering with the high-octane gameplay that esports fans crave. - As the pandemic [pushed advertisers to follow shoppers online]( and Apple cracks down on privacy, social ad spend diversification has moved from water cooler talk to a plan in action. - The Digiday+ Future of TV Briefing [this week aims to offer]( a Tower of Babel for some of the industry's most prevalent acronyms. - The Atlantic [added about 280,000 subscribers]( from the first half of 2020 to the first half of 2021, but traffic has dipped significantly since last year. Other things to know about - From Best Event Platform to Best Subscription Platform, the Digiday Technology Awards will recognize the tech transforming media and marketing. [Submit by the last chance deadline on August 27](. - Brands can learn a lot from LGBTQ+ representation in gaming — the successes and mishaps — and [apply that knowledge to their marketing strategies](. Sponsored by Google. - For advertisers, AI solutions are key to navigating a changing environment where [85% are drowning in data yet struggling to use it in privacy-friendly ways](. Sponsored by IBM. Top Stories Ivy Liu [Gaming & Esports]( [How esports companies are keeping fans engaged with adaptive, overlaid ads]( Overlaid ad services allow broadcasters to incorporate ads into their streams without interfering with the high-octane gameplay that esports fans crave. howdy! [Marketing on Platforms]( [Media buyers weigh in on the leaders and challengers on the social media landscape]( As the pandemic pushed advertisers to follow shoppers online and Apple cracks down on privacy, social ad spend diversification has moved from water cooler talk to a plan in action. [Sponsored by Criteo]( [Report: How the nature of the first-party data network has changed in 2021]( First-party data solutions now include elements such as commerce data and assets from both the demand and supply side. Download this guide to learn what that means to marketers in 2021. Advertisement howdy! [Business of TV]( [Future of TV Briefing: What we talk about when we talk about TV]( The Future of TV Briefing this week aims to offer a Tower of Babel for some of the industry’s most prevalent acronyms. [Sponsored by IBM]( [For advertisers, AI solutions are key to navigating a changing environment]( In a recent study, 85% of advertisers say they are drowning in data but struggle to use it in privacy-friendly ways. Advanced AI solutions are helping marketers maximize their efforts. howdy! [Subscriptions]( [As The Atlantic draws closer to 1 million subscribers, the publisher must battle declines in traffic to keep momentum going]( The Atlantic added about 280,000 subscribers from the first half of 2020 to the first half of 2021, but traffic has dipped significantly since last year. Advertisement [Sponsored by Vericast]( [How advertisers are using relevance to win in the age of consumer privacy]( In the age of consumer privacy, brands are changing the way they advertise, by finding strong partners, diversifying their tactics, building on first-party data and not underestimating the power of creativity. howdy! [The Programmatic Marketer]( [Ad tech M&A boom continues as Blackstone-backed Liftoff and Vungle merge]( Both companies are merging into one following prior majority investments from private equity funds managed by Blackstone. howdy! [Coronavirus Fallout]( [Marketing Briefing: 'Delta variant has thrown a curve ball at business travel': Marketers, agency execs predict hybrid events will remain this fall]( With the delta variant on the rise and mask mandates returning, it’s unlikely agencies and brands will want employees schmoozing at large in-person events. [All Latest Stories]( [Streaming Outside The Box]( [Jubilee Media’s Jason Y. Lee and investor Mike Su want to build the ‘Disney for empathy’]( To produce shows that seek to represent people from different backgrounds and experiences, Jubilee Media relies on a workforce that is equally split between genders and consists of primarily non-white employees. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](