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'I am not the head of diversity': Looking back at ’20 and into ’21, R/GA's Jai Tedeschi discusses operationalizing DE&I initiatives

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Tue, May 25, 2021 10:04 AM

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R/GA?s vp and global executive director of culture and operations is embedding the DE&I challenge

R/GA’s vp and global executive director of culture and operations is embedding the DE&I challenge in how the agency functions day to day. May 25, 2021 It’s been a year since George Floyd was murdered and brands made swift promises to commit to DE&I initiatives amid the summer of social unrest that followed. Global agency R/GA launched an effort called Make Change to keep them honest about their efforts. We talked to Jai Tedeschi, vp and global executive director of culture and operations, who is overseeing the mission. “I am not the head of diversity. That’s the job of everyone,” she said. Read more below. - R/GA's vp and global executive director of culture and operations [is embedding the DE&I challenge in how the agency functions]( day to day. - This week’s Digiday+ Marketing Briefing [looks at how marketers are shifting]( creative messaging now to lean into and celebrate the return of some sense of normalcy this summer. - Paid leave for new parents [is a sticky issue among corporations](, which have varying policies on how long, and who can take advantage of this benefit. - In 2020, Klarna [increased its advertising budget]( with a particular focus on more social media, publisher partnerships and celebrity influencer campaigns. - As vaccinations become more widespread and business plan IRL returns, some fashion brands [have made the decision to reinvest]( in office space. Other things to know about - We’re introducing a new way to connect media leaders: the Digiday Publisher Golf Outing. [Reserve your pass today to secure one of a limited-number of spots](. - More than one-third of adults in the U.S. want online retailers to do more when it comes to offering them personalized ads. [Download this new guide to learn how identity solutions are helping](. Sponsored by Acxiom. - Competition is proving to be a significant challenge for agencies — in a new survey 60% cited this as a potential obstacle for them, [mostly because of a present and widening skills gap](. Sponsored by StackAdapt. Top Stories [Agency Culture]( ['I am not the head of diversity': Looking back at ’20 and into ’21, R/GA's Jai Tedeschi discusses operationalizing DE&I initiatives]( R/GA’s vp and global executive director of culture and operations is embedding the DE&I challenge in how the agency functions day to day. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Marketing Briefing: Why marketers expect 'a lot more exuberance in advertising this summer']( Marketers are shifting creative messaging now to lean into and celebrate the return of some sense of normalcy this summer. [Sponsored by Zeta]( [Diversifying solutions has become key to CMO success]( CMOs are looking beyond solely the big industry players, expanding their marketing tech partnerships for a competitive edge. Advertisement howdy! [Future of Work]( ['Paid leave is too important to be relegated to a perk in talent wars': Agencies aim to reshape shared parental leave policies]( Paid leave for new parents is a sticky issue among corporations, which have varying policies on how long, and who can take advantage of this benefit. [Sponsored by LiveRamp]( [How publishers are rebuilding identity to control their own destiny]( The exit of third-party cookies and other flawed identifiers is the rallying cry for publishers to take control of their destiny. Here’s how they’re going about it. howdy! [Marketing on Platforms]( [With a unique insight into e-commerce behavior, Klarna's marketing strategy focuses in on being a part of the cultural conversation]( In 2020, Klarna increased its advertising budget with a particular focus on more social media, publisher partnership and celebrity influencer campaigns. Advertisement [Sponsored by Connatix]( [Publishers, brands and agencies: How are you dealing with contextual data?]( We want to know, how is contextual data helping you to unlock engagement and view-throughs and performance of all kinds? Take this short survey and we’ll send you a $5 Starbucks gift card and the report when it’s published. howdy! [Future of Work]( [Despite the shift to WFH, fashion brands are investing in new office spaces]( As vaccinations become more widespread and business plan IRL returns, some fashion brands have made the decision to reinvest in office space. howdy! [Equality and Opportunity]( ['Drive change': 4A's evp of talent, equity and inclusion on agencies' focus on DE&I now]( Digiday caught up with Simon Fenwick, evp of talent, equity and inclusion at the 4A’s to get a sense of how the organization has been working to improve diversity equity and inclusion within its organization as well as within agencies over the last year. [All Latest Stories]( [Marketing on Platforms]( [With a unique insight into e-commerce behavior, Klarna’s marketing strategy focuses in on being a part of the cultural conversation]( In 2020, Klarna increased its advertising budget with a particular focus on more social media, publisher partnership and celebrity influencer campaigns. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. 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