Why growth of women's sports coverage and advertiser interest is bogged down by small steps forward

Women’s sports still struggles to grab the attention of advertisers, but audiences are growing and some in sports media are shining a light on opportunities in this space. April 08, 2021 Coverage of women’s sports has not historically attracted the same level of advertisers’ interest or media coverage as men’s sports. Inhibitors include lagging efforts by publishers in this space, a dominance of men in sports media and a struggle to convince advertisers of the value of aligning with content beyond big sports events. But progress is being made, albeit slowly. Read more below. - Ultimately what will pry advertisers' [pocketbooks all the way open to women's sports]( is publishers continuing to prove a sizable audience for women's sports exists. - Remote working has created an opportunity to cast a [wider net for highly-qualified candidates](. With companies looking to pivot back to growth mode, certain jobs are in hot demand. - For Digiday+ members, many publishers are [protective of their precious audience data]( and want to make sure it will be valued fairly by identity tech firms. - [Brands search for retargeting alternatives]( as third-party cookie demise looms. They're left collecting first-party data as uncertainties related to privacy and regulation are anticipated. - Rather than launch a shop page or an online marketplace adjacent to its homepage, Bustle Digital Group is giving all of its [content the ability to become shoppable](. - Screenshop is just the latest way Snapchat is trying to get its 265 million [global users to shop through the app](. - Consumers are spending significantly more time online to shop, stream and connect with others, forcing marketers to [be flexible and diversify their media spend](. - In the latest edition of our Confessions series, we hear from an agency exec about the [need for more boundaries and time off]( for the sake of mental health. Other things to know about - Get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. [Apply to join the Digiday Research Panel now](. - Even though they were confined to remote workflows, in-house marketing teams say they discovered new pathways to collaboration and creativity in 2020. [Download this report to learn why 63% saw creativity surge](. Sponsored by Bannerflow. - When it comes to companies taking a stance to protect the planet, 70% of polled consumers say they’d [pay a premium for brands that are environmentally responsible](. Sponsored by Sendle. Top Stories Ivy Liu Equality and Opportunity [Why growth of women's sports coverage and advertiser interest is bogged down by small steps forward]( Women’s sports still struggles to grab the attention of advertisers, but audiences are growing and some in sports media are shining a light on opportunities in this space. howdy! Future of Work [Job opportunities flourish as companies spring into growth mode]( Remote working has created an opportunity to cast a wider net for highly-qualified candidates. With companies looking to pivot back to growth mode, certain jobs are in hot demand. Sponsored by ViacomCBS [The new rules of media planning for streaming]( The pandemic has turned leisure time into screen time, changing the way brands engage with audiences through streaming platforms. Advertisement howdy! DIGIDAY+ MEMBER EXCLUSIVE [Media Briefing: Gimme data control, say publishers to identity tech firms]( Many publishers are protective of their precious audience data and want to make sure it will be valued fairly by identity tech firms. Sponsored by InMobi [How media buyers are implementing SPO strategy]( From prioritizing direct paths to supply to header bidding access, buyers are following some essential rules for efficient SPO for in-app advertising. howdy! Retail Revolution [Brands search for retargeting alternatives as third-party cookie demise looms]( Brands search for retargeting alternatives as third-party cookie demise looms. They’re left collecting first-party data as uncertainties related to privacy and regulation are anticipated. Advertisement Sponsored by Blackhawk [Video: How consumers shifted their relationship with rewards programs in 2020]( When it comes to consumer rewards, people shifted to digital in 2020 and they asked for new and surprising ways to use the rewards they receive. howdy! Content & Commerce [How Bustle Digital Group sets up shoppable options within its editorial content]( Rather than launch a shop page or an online marketplace adjacent to its homepage, BDG is giving all of its content the ability to become shoppable. howdy! The Confessions ['There's no stopping work': Confessions of an agency exec on lack of boundaries, time off amid the pandemic]( In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from an agency exec about the need for more boundaries and time off for the sake of mental health. [All Latest Stories]( Publishing in the Platform Era [How Turner Sports uses new platforms and content to expand audience, advertising offerings]( March Madness and NBA All Stars mark the perfect occasions for Turner Sports to try and engage both younger- and female-skewing audiences. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](