'Everything we do is about DTC': Inside L'Oreal's tech hub

The products generated by L’Oréal’s 8-year-old tech incubator — and the data gathered from them — are becoming central to the cosmetic company’s direct-to-consumer sales efforts. February 12, 2020 In eight years L’Oréal’s tech incubator lab has gone from being a mere corporate experiment to serving as an integral link in the company’s bid to build direct-to-consumer products. Read more below. - The products generated by L’Oréal's 8-year-old tech incubator -- and the data gathered from them -- [are becoming central to the cosmetic company's direct-to-consumer sales efforts](. - Media and entertainment executives see Quibi’s big-budget marketing strategy as [what will separate it from failed predecessors like Verizon’s Go90](. - [Instagram might learn from Facebook's experiences with Facebook Watch]( to make the monetization of IGTV beneficial for creators and advertisers alike. - Because of changes in the way most ad agencies are being compensated by their clients, fees have declined -- and also salaries. [This has resulted in a talent crisis within parts of the advertising industry](. Other things to know about - Hulu, ESPN and Conde Nast Entertainment were among the 2020 Digiday Video Awards winners announced yesterday. [Check out the full list here](. - Could tightening regulations and disappearing cookies pose an existential threat to publishers? Or is now a time to turn crisis into opportunity? Publishers: For a $5 Starbucks gift card and the full results, take this anonymous survey and tell us: [How are your revenue and targeting models evolving to meet the challenge](? Sponsored by CafeMedia. Top Stories DTC Era [‘Everything we do is about DTC’: Inside L’Oreal’s tech hub]( The products generated by L’Oréal’s 8-year-old tech incubator — and the data gathered from them — are becoming central to the cosmetic company’s direct-to-consumer sales efforts. howdy! DIGIDAY+ MEMBER EXCLUSIVE ['King Kong jumping off the Empire State Building:' Quibi’s $400m marketing push spans TV, in-person screenings]( Media and entertainment executives see Quibi’s big-budget marketing strategy as what will separate it from failed predecessors like Verizon’s Go90. Sponsored by Permutive [Webinar: How publishers can increase data-driven ad revenue]( Privacy laws and the death of third-party cookies are making it tricky for publishers to develop effective data strategies. In a new webinar featuring BuzzFeed’s director of data partnerships, learn seven steps for preserving data-driven ad revenue. Advertisement howdy! Marketing on Platforms [As Instagram tests IGTV ads, it will need to get influencers on board]( Instagram might learn from Facebook’s experiences with Facebook Watch to make the monetization of IGTV beneficial for creators and advertisers alike. Sponsored by Zeotap [Customer data in a post-DMP marketplace]( Browsers are cracking down on third-party cookies, and marketers are searching for alternatives to data management platforms that can connect them with consented and compliant customer data options. howdy! DIGIDAY+ MEMBER EXCLUSIVE [Digiday Research: 58% of agency employees say they are paid fairly, a dip from last year]( Because of changes in the way most ad agencies are being compensated by their clients, fees have declined — and also salaries. This has resulted in a talent crisis within parts of the advertising industry. Advertisement Sponsored by acuityads [Digital brands are shifting from traditional targeting to more nuanced cultural signals]( Ad strategies that simply rely on age, gender and income bracket can stereotype consumers and miss the bigger picture. In a new marketer’s guide, learn which cultural signals, from affinities to behaviors, are most relevant to ad targeting. howdy! The Programmatic Marketer [How Megan Clarken plans to get Criteo out of the ad retargeting 'box']( Criteo’s new CEO is embarking on a turnaround strategy that she hopes will shed the company’s image of offering only one type of service. howdy! Beyond Ads ['We’re trying to move toward quality': To diversify revenue, Dennis is expanding its lead generation division]( Dennis has won new clients and increased the amount it can charge them by growing Nowse, its lead generation division. [All Latest Stories]( [Protocol president Tammy Wincup on applying the Politico playbook to tech coverage]( Tammy Wincup, president of Politico's just-launched tech-focused publication: "I don't see it as a B2C; it's all B2B." You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](