With cookies on the way out, advertisers turn to old-school measurement methods

As third-party cookies are being phased out of advertising and all the granular audience data going with it, advertisers are turning to old media planning and buying methods for their online campaigns. February 05, 2020 As third-party cookies are being phased out of advertising and all the granular audience data going with it, advertisers are turning to old media planning and buying methods for their online campaigns. Read more below. - With third-party cookies on the way out, [some advertisers are resuming their use of methods they once considered expendable](. - Even as in-house agencies have proliferated, those creating them say that [attracting and retaining talent can be difficult](. - Roku has asked some media companies to buy ads on its platform [to promote their shows on The Roku Channel instead of ones on their own Roku apps](. - Most media companies focused on subscription revenue have pinned their hopes on one product. For the past few years, [Investor’s Business Daily has been busy standing up lots of different consumer products instead](. Other things to know about - The new Digiday Media Awards will recognize the year's Best Podcast, Media Brand of the Year, Best Single Article and much more. [View the full list of categories and submit your entry here](. - [Join us in defining the state of video advertising](: how are you driving audience engagement and what are the formats in which you're investing the most? From contextual advertising to the demise of the cookie, take this short survey and we'll contact you with our findings. Sponsored by Dugout. Top Stories The GDPR Impact [With cookies on the way out, advertisers turn to old-school measurement methods]( As third-party cookies are being phased out of advertising and all the granular audience data going with it, advertisers are turning to old media planning and buying methods for their online campaigns. howdy! Future of Work ['A lot less formality': What it's actually like to work at an in-house agency]( In-house agencies have become more common at companies big and small. But what’s it really like to work inside one? Sponsored by acuityads [Digital brands are shifting from traditional targeting to more nuanced cultural signals]( Ad strategies that simply rely on age, gender and income bracket can stereotype consumers and miss the bigger picture. In a new marketer’s guide, learn which cultural signals, from affinities to behaviors, are most relevant to ad targeting. Advertisement howdy! Video Anywhere ['The Facebook of TV': Roku rankles media companies as platform pushes The Roku Channel]( Roku has asked some media companies to buy ads on its platform to promote their shows on The Roku Channel instead of ones on their own Roku apps. Sponsored by resonate [Webinar: Using AI to drive brand storytelling]( Data alone isn't enough to break through the noise of an omnichannel, always-connected world. Join us on Feb. 20, at 11 a.m. EST as we explore how AI-powered consumer insights can fuel brand storytelling. howdy! Subscriptions [How IBD grew subscriptions to 80% of revenue]( The investment news and product company grew its earnings before interest, taxes, debt and amortization 80% from 2018 to 2019 partly by upselling its current customers. Advertisement Sponsored by Permutive [Webinar: How publishers can increase data-driven ad revenue]( Privacy laws and the death of third-party cookies are making it tricky for publishers to develop effective data strategies. In a new webinar featuring BuzzFeed’s director of data partnerships, learn seven steps for preserving data-driven ad revenue. howdy! Content & Commerce [Verizon Media rolls out a personal finance site, Cashay, for millennials]( Verizon Media has launched a new title aimed at teaching Gen Zers and millennials about personal finance. howdy! Marketing on Platforms [Diageo links with Ntwrk for livestreamed whisky decanter drop]( At a time when so many companies are interested in e-commerce and experiential events, Ntwrk is positioned to help them reach millennial audiences. [All Latest Stories]( [Josh Topolsky on why Bustle Digital Group and The Outline make strange (but good) bedfellows]( Bustle Digital Group editor Josh Topolsky on its acquisition of The Outline: "The opposites thing is actually part of the attraction and why it makes sense." You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](