'We're not going to play around': Ad industry grapples with California's ambiguous privacy law

The CCPA’s broad definition of a sale has confounded companies unsure to what extent it applies to digital advertising. December 09, 2019 The California Consumer Privacy Act takes effect in less than a month, and companies across the industry are still coming to terms with what changes the law demands of their advertising practices. Read more below. - The CCPA’s broad definition of a sale has confounded companies unsure [to what extent it applies to digital advertising](. - Complex started out as a buying guide for people interested in streetwear. Its latest revenue diversification play [returns to those roots](. - Instagram wants to offer consumers more than just access to DTC brands or established retailers; it's now [allowing publishers to sell their wares](. - Instagram’s impending removal of likes from public view -- now in the testing stages -- is [forcing advertisers to reassess]( how they judge the popularity and reach of influencers. Other things to know about - The Digiday Media Buying Summit will bring together an influential group of media buyers for three days of new connections and honest insights. [Learn more about joining us]( from Feb. 25-27 in Palm Springs, Calif. - In a new publisher's guide, learn how to use email capture on [Facebook to construct a sizable and well-curated subscriber list](. Sponsored by Keywee. Top Stories The Programmatic Marketer ['We're not going to play around': Ad industry grapples with California’s ambiguous privacy law]( The CCPA’s broad definition of a sale has confounded companies unsure to what extent it applies to digital advertising. howdy! Content & Commerce [Complex is opening an online store to sell sneakers, hoodies and more]( The branded storefront, which will stock both branded collaborations as well as carefully curated streetwear, represents a step forward for a media company that has turned commerce into a major stream of revenue. Sponsored by Facebook [Q&A: The Weather Company on in-app bidding and the ‘watershed moment’ coming to programmatic in 2020]( In a new Q&A, The Weather Company's Jeremy Hlavacek explains why the growing use of in-app bidding represents a watershed moment for programmatic buyers heading into 2020. Advertisement howdy! ['Ridiculously expensive': Confessions of an ad buyer on addressable TV ads]( “People moving away from watching TV via set-top boxes to apps will be what pushes addressable TV further up media plans,” says our informant. Sponsored by PubPlus [Publisher’s guide: How to trigger robust social interactions on Facebook]( Ever since Facebook's sweeping 2018 algorithm change, publishers have needed users to share their content organically. In a new guide, learn proven techniques for getting in front of Facebook users by triggering extensive social interactions. howdy! Retail Media [Inside TripAdvisor's pitch to media buyers]( In 2018, TripAdvisor media advertising revenue was $153 million. The company believes it is currently under indexed by advertisers and is looking to double its advertising revenue in the next three to five years. Advertisement Sponsored by PubMatic [UK supply path optimization: How buyers are cleaning up their supply]( In a new report backed by wide-ranging survey research, learn how UK marketers have been removing bad actors from the supply side and gaining more transparency into SSP practices. howdy! The Programmatic Marketer [Mobile ad tech firm Ogury raises $50m]( Mobile ad tech firm Ogury said on Thursday it has raised a $50 million funding round. The company offers a consent management platform. howdy! The Confessions ['It's tougher for media buyers to get wins': Confessions of a DTC media buyer on the consequences of rising CPAs]( As cost-per-acquisition rises on Facebook and Instagram, that’s changing how buyers handle DTC brands that have primarily focused on that acquiring first-time customers. [All Latest Stories]( [New York Times Style editor Choire Sicha on covering boomers, Gen Z and the generations between]( "The job of the section is to upset people. [The] Style desk covers change." You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](