'Hard to back out': Publishers grow frustrated by the lack of revenue from Apple News

[Digiday Daily] [Apple News ad revenue remains a sore spot for publishers](, which are having trouble selling and filling ad inventory. To avoid brand-safety issues, [agencies are increasingly buying premium publisher audiences directly on YouTube.]( For Digiday+ members: In our latest retail briefing, Ron Rudzin, the CEO and co-founder of the mattress brand Saatva, [reveals he's tired of customers assuming that because his brand is sold online, it comes in a box.]( As a number of major brands including Disney, Nestle, McDonald's, AT&T and Epic Games, are pulling their ads from YouTube due to its latest brand-safety "crisis," [media buyers are largely reacting with a collective shrug.]( Learn how Bleacher Report, ESPN, Reddit and more are utilizing e-commerce partnerships to maximize revenue and how these collaborations are born at the [Digiday Publishing Summit]( in Vail, Colo. from March 27-29. Through the interplay of marketing and commerce, [businesses are finding innovative ways to work smarter than their competition.]( Sponsored by IBM. Advertisement   ['Hard to back out': Publishers grow frustrated by the lack of revenue from Apple News]( Max Willens Apple News ad revenue remains a sore spot for publishers, which are having trouble selling and filling ad inventory. [YouTube's brand-safety woes give publishers a boost in selling video ads directly]( Jessica Davies To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube.   [4 stages of the customer lifecycle that are crucial for LTV]( Sponsored Content Swrve It's not entirely unfair to assume that prospective customers are often more beneficial to your bottom line than existing ones. That being said, it never hurts to acquire a few more customers than you need, right? – Wrong. It actually costs 5 times as much to acquire new customers than it does to engage and retain your existing ones. Sponsored by Swrve. [Retail Briefing: How Saatva is differentiating in the crowded DTC mattress market]( Hilary Milnes Ron Rudzin, the CEO and co-founder of the mattress brand Saatva, is tired of customers assuming that because his brand is sold online, it comes in a box. ['It's the human cost': Buyers shrug at YouTube's latest brand crisis]( Shareen Pathak As a number of major brands are pulling their ads from YouTube due to its latest brand-safety "crisis," media buyers are largely reacting with a collective shrug. [Why video is still the best investment for digital publishers]( Sponsored Content vizrt Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment, publishers are still aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few challenges to be aware of. Sponsored by Vizrt. [Optimizing your multi-channel ROI]( Sponsored Content Swrve As media channels evolve, so do content strategies. But with these new channels comes new challenges -- and only the most resourceful marketers will be able to cultivate the most meaningful consumer reactions for increased ROI. Sponsored by Swrve.     [Events Title]   October 15 - 17, 2018 [Digiday Publishing Summit Europe]( Barcelona, Spain   February 20 - 22, 2019 [Digiday Media Buying Summit]( Nashville, TN   February 26, 2019 [Digiday Hot Topic: Subscriptions & Commerce]( New York, NY     [ALL EVENTS](     You received this email because you’re a member of the Digiday community [Digiday Media]( 1 Liberty Plaza New York, Ny 10006 [Change your email preferences or unsubscribe]( [Forward this email]( to a friend Did someone forward this to you? [Subscribe here](. ` [Unsubscribe from all Digiday emails](