Speculation continues to swirl over a possible WPP breakup

Sources moot a potential sell-off of individual agency assets as the agency holding group pushes ahead with turnaround plan. April 26, 2024 [Speculation continues to swirl over a possible WPP breakup]( Sources moot a [potential sell-off of individual WPP assets]( as the agency holding group pushes ahead with a turnaround plan. Additional coverage: - Looks like those third-party cookies aren't going anywhere just yet. And you know what that means: [cue the flood of theories and hot takes]( about what Google is really up to. - [Media experts share which channels marketers are prioritizing]( at this summer's Euro 2024 soccer tournament and the Olympic Games. - Monetization of generative AI chatbot experiences is slow going. Some publishing execs said [they’re not ready to add advertising to these products]( until they scale or can build a subscription model first. - For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, [advertisers remain unconvinced](, and the latest headlines don’t help. - Our most-read story this week: [Google delays third-party cookie demise yet again]( Other things to know about - Just announced: Amazon Ads, Reddit and MTV are among this year's Digiday Content Marketing Awards shortlist finalists. Check out the full list [here](. - Even if an e-commerce brand’s tech stack is as simple as an online store and email marketing platform, teams must [consider where their data comes from and where it is going](. Sponsored by Klaviyo. - Amid ever-evolving privacy changes, brands are [combining clean rooms with multi-touch attribution]( to centralize data and analyze any first-party data inconsistencies within a privacy-safe environment. Sponsored by Wpromote. Top Stories Ivy Liu [Agency Culture]( [Speculation continues to swirl over a possible WPP breakup]( Sources moot a potential sell-off of individual agency assets as the agency holding group pushes ahead with turnaround plan. howdy! [Life Beyond the Cookie]( [Google's third-party cookie saga: theories, hot takes and controversies unveiled]( Digiday has gathered up some of the juiciest theories and added a bit of extra context for good measure. [Sponsored by Adstra]( [How first-party data management and accurate identity resolution drive campaign performance]( Leveraging low-fidelity seed data in performance marketing can lead to substantial inefficiencies, impacting the reach and effectiveness of advertising efforts. Advertisement howdy! [Brands in Culture]( [Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets]( Media experts share which channels marketers are prioritizing at this summer’s Euro 2024 soccer tournament and the Olympic Games. [Sponsored by Piano]( [Report: Pathways to total revenue optimization in 2024]( In this new State of the Industry report, learn how publishers are adding total revenue management to their organizations as they deal with social media algorithm changes, the final deprecation of third-party cookies in Chrome and more. howdy! [Generative AI]( [Why some publishers aren’t ready to monetize generative AI chatbots with ads yet]( Monetization of generative AI chatbot experiences is slow going. Some publishing execs said they’re not ready to add advertising to these products until they scale or can build a subscription model first. Advertisement [Sponsored by LiveRamp]( [New tools are equipping brands and publishers with enhanced connectivity]( Marketers like Omni Hotels & Resorts are leveraging Google PAIR’s data collaboration to improve ecosystem connectivity and drive results. howdy! [Brand Safety]( [X's latest brand safety snafu keeps advertisers at bay]( For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced, and the latest headlines don’t help. howdy! [Life Beyond the Cookie]( [Inside Google's latest move to postpone the cookie apocalypse]( Despite Google’s (most recent) assurances that it would stick to its (newest) game plan, there has been a lot going on as of late. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](