As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators

The NBA’s star athletes are its greatest marketing asset. April 19, 2024 [PRESENTED BY]( [As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators]( The NBA's star athletes are [its greatest marketing asset](. Additional coverage: - Alongside Meta’s debut of its new AI model Llama 3, the company yesterday [released a new version of its AI assistant, Meta AI](, which arrived for apps across Facebook, Instagram, WhatsApp and Messenger. - The New York Times is not becoming a gaming company. But as it continues to diversify its editorial offerings for the digital era, [the Times has embraced puzzle gamers]( as one of its core captive audiences. - Can Beyond Ordinary Events [establish the Miami-hosted Possible as a rival]( to Cannes, CES and Dmexco? - Like consumer brands, [business brands are looking to stand out]( in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing. - Our most-read story this week: [Meta advertisers are adrift in adversity as bug-filled problems persist]( ICYMI Digiday was at the Possible conference in Miami Beach. Check out our conversations with: - [Walmart U.S. CRO Seth Dallaire]( - [VaynerMedia CEO Gary Vaynerchuk]( - [NBA CMO Tammy Henault]( - [GE global CMO Linda Boff]( - [Index Exchange president and CEO Andrew Casale]( Other things to know about - Just released: [The Digiday Media Buying and Planning Awards Winners Guide]( highlights winning campaigns from Ring, Party City and 22Squared. - Advertisers need a deeper understanding of customer behavior to succeed in the competitive retail media landscape and data clean rooms allow partners [increased transparency without sacrificing security](. Sponsored by CVS Media Exchange. - As [brands grow and customer demand increases](, existing tech stacks often need help to scale effectively. Sponsored by Klaviyo. Top Stories Ivy Liu [The Creator Economy]( [As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators]( The NBA’s star athletes are its greatest marketing asset. howdy! [Generative AI]( [Meta AI rolls out several enhancements across apps and websites with its newest Llama 3]( Meta AI, which first debuted in September, also got a number of updates including ways to search for real-time information through integrations with Google and Bing. SPONSORED BY [Logo] [How brands are uncovering actionable insights with AI-powered data]( [img]( AI is changing how brands and agencies gather and activate consumer insights. However, traditional data sources haven’t kept pace with how consumers have changed in the last few years. To attract, grow and retain customers, brands need data that goes deeper and reveals a whole-human understanding — first-party data without enrichment only tells part of customers’ stories. Download this guide from Resonate to learn how Resonate’s AI neural network, rAI, is helping brands recognize the values that drive people and the buying patterns that predict their behavior to deploy personalized marketing that wins over consumers. [Learn More]( [Sponsored by Salesforce]( [How media and entertainment marketers are preparing data for the AI revolution]( Join this virtual event on May 2 at 11 a.m. ET to learn how organizations are getting their data ready to thrive in the AI-driven future of media and entertainment. howdy! [Gaming & Esports]( [Why the New York Times is forging connections with gamers as it diversifies its audience]( The New York Times is not becoming a gaming company. But as it continues to diversify its editorial offerings for the digital era, the Times has embraced puzzle gamers as one of its core captive audiences, and it is taking ample advantage of its advantageous positioning in the space in 2024. [Sponsored by Yieldmo]( [How to elevate creatives with AI and dynamic format optimization]( An intelligent creative format drives customer engagement and improves brand awareness, attention, consideration and other KPIs. howdy! [Strategizing for the Future]( [Industry flirts with making the Possible conference a must-attend tentpole event]( Can Beyond Ordinary Events establish the Miami-hosted POSSIBLE as a rival to Cannes, CES and Dmexco? Advertisement [Sponsored by Wpromote]( [How brands connect the dots between media spend and ultimate impact]( Brands are leaning into media mix modeling to understand cross-channel lift across all their marketing efforts to build the best media mix and drive growth. howdy! [Marketing on Platforms]( [Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace]( Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing. howdy! [Marketing on Platforms]( [Meta's Threads expected to have ads this year]( The move would make Threads Meta’s latest bit of ad real estate venue just over a year after its launch. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](