The Playboy ad that changed my business

After running an affiliate campaign I do almost every September, a bloke once asked: “Dude, legit question. Do you ever get bored spamming the same shyte year in and year out? I mean on the one hand I admire your fortitude. But the professional and intellectual satisfaction must be absolutely nil. P.s You're more than welcome to use this for your next email while dismissing it as troll fodder.” My answer? Not a troll question, necessarily. But definitely an odd question. Especially since he doesn't even know what the definition of spam is. All I will say is: The satisfaction I got from early $10k in commissions (my “cut” for that particular campaign) for literally 25 minutes of “work” (loading up the emails I’d already written used previously) was quite thrilling. Especially since that deal is so generous and the product so ridiculously Valuable, it gets emails thanking us for offering it, and is changing businesses. More: Up until that year (where I took a break from running it for the first time in nearly 10-years) every year we ran that campaign. And, every year, we made lots of sales. Certainly enough to justify the 25-minutes it took to set it up. Something else to think about: Many years ago, the great Dan Kennedy wrote a newsletter talking about an ad selling shoe lifts to make men an inch or two taller that had been running in Playboy… since before he was born! This bad boy ran for 50+ years. And it could very well be running still today for all I know. This ad just chugged along, year after year, unchanged, and made the guy running it a profit. Probably he just told his secretary to run it in whatever publications he thought it’d do well in. Not the most professionally and intellectually stimulating task in the world. But I suspect he found a way to get by somehow… Anyway, here’s the point: Dan talked about how having an ad like this is something that every marketer should strive for — where it brings predictable and consistent income month after month, year after year, and, yes, decade after decade. No, it won’t be the most creative thing you ever do. But it could very well be one of the most profitable for your business. And you want to know something else? I have used this concept for years when selling as an affiliate. And, also, when doing product launches with email. In fact, I talk about this in my “Affiliate Launch Copynomicon” book, and show the email campaign my creativity-seeking friend above was referring to, along with some other campaigns that "chug" along year after year... and how business owners can learn how to potentially make a lot of simple, predictable, and consistent sales doing the same. There’s not much time left to get it at this weekend’s discount. Frankly, depending on when you are seeing this, it could be too late. (Ends at midnight EST tonight, Sunday 2/18). Here's where to get it if there's still a little more time: [https∶//www.EmailPlayers.com/copynomicon]( Use coupon code SPANK (Make sure you see the price change before entering your info) Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA