Hollywood producer reveals how to persuade without arm-twisting, convincing, or pitching

If you want to see a masterful example of persuasion I highly suggest: 1. Firing up that TV of yours 2. Finding the movie “Once Upon A Time In Hollywood” 3. And watching the beginning when Al Pacino’s character (movie producer Marvin Schwarz) persuades Leonardo DiCaprio’s character (fast becoming a forgotten “has been” actor Rick Dalton) to do something that’d have been unthinkable to him - even beneath him - just 30-seconds before their conversation. The background: Rick Dalton used to be an A-list TV actor playing old west bounty hunter Jake Cahill. But he left the show to pursue movies. And after Rick explains all the success he’s been having recently playing the guest star bad guy on a string of popular TV shows, Marvin does not try to pitch Rick on all the benefits of why he should do the Italian westerns he wants to set him up with, or just how much in the toilet Rick’s career really is. Instead he uses a bit of old school influence. The kind you don’t see taught in copywriting or marketing books. If anything Marvin does the exact opposite of the “benefits!” brigade. Here is the exchange: === MARVIN SCHWARZ: So you’ve been doing guest shots on episodic TV shows the last few years? RICK DALTON: Yeah yeah I’m doing a… a… pilot for CBS right now. It’s called Lancer. I play the heavy. I did a, ahem, Ron Ely Tarzan. I did a Land of the Giants. Green Hornet. I did that show… Ah! Bingo Martin with that kid Scott Brown. Yeah. And I got a F.B.I. that airs this Sunday. MARVIN SCHWARZ: You always play the bad guy on these shows? RICK DALTON: Yeah. Yeah. MARVIN SCHWARZ: So, and they have a fight scene at the end of them? RICK DALTON: Well, not… not… not Land of the Giants or F.B.I… but the rest, yeah. Yeah. MARVIN SCHWARZ: And you lose in the fight? RICK DALTON: Yeah. Yeah, of course. I’m… I’m the heavy. MARVIN SCHWARZ: Oh, that’s an old trick pulled by the networks. Now, you take Bingo Martin, for example. Right? So you got a new guy like Scott Brown. You wanna build up his bona fides, right? So you hire a guy from a canceled show to play the heavy. Then at the end of the show, when they fight, it’s hero besting heavy. But what the audience sees… is Bingo Martin whipping Jake Cahill’s ass. You see? Then next week, it’s Ron Ely. And next week, it’s Bob Conrad, wearing his tight pants, kicking your ass. Now, in another couple of years, playing punching bag to every swinging dick new to the network, that’s gonna have a psychological effect on how the audience perceives you. So Rick, who’s gonna kick the shit out of you next week? Mannix? The Man from U.N.C.L.E.? The Girl from U.N.C.L.E.? How about Batman and Robin? Ping! Pow! Choom! Zoom! Down goes you, down goes your career as a leading man. Or do you go to Rome and star in Westerns… and win f*cking fights? === Beautiful. Rick could either keep getting his azz kicked as a heavy and nobody seeing him as a leading man ever again, with a dead career, and eventually being completely forgotten… or he could bite the bullet, go do Italian films he despises and that are beneath him for Marvin, win fights, and continue to be a star. Marvin literally gave Rick no choice but to do his bidding. With zero pitching, arm-twisting, or bargaining necessary. And this even though Rick despised Italian westerns. Anyway, here’s why I am bringing this up: What Marvin Schwarz did was a textbook example of what the late, great “world’s most feared negotiator” Jim Camp used to teach about the power, effect, and potentially almost-guaranteed success of leading with a Vision. Not with tight objection-answering game. Not with hot offers or lifetime guarantees. And certainly not with the usual tricks & chokes. Just vision. Get vision right, and the sale can potentially be made in your righteous business to the point where price doesn’t really matter, conditions don’t really matter, and credentials, risk reversals, social proof, or other staples of direct marketing lore don’t really matter. I’m not saying not to use the above in your advertising. (I certainly do.) But as Mr. Camp would say: “Vision drives decision” Which brings me to the deal: Creating vision is something talked about in the intense 4-hour, 174 question Q&A with Jim Camp discussing many of his best methods and ideas my pal Michael Senoff had a chance to record before Jim’s death. It usually sells for $597. But my boys & ghouls can have it for just $20 until Friday, 6/9 at midnight EDT. This product is — in my completely biased opinion, at least — some of the most powerful info you’ll ever hear on the subject of not only negotiation, but sales, the psychology of influence & persuasion (even if he didn’t particularly care for the term “persuasion”), and marketing. And, I cannot imagine it not significantly making any marketer, any copywriter, any freelancer, any coach/consultant, and anyone in business who carefully listens to it, intensely studies it (i.e., goes through it multiple times, not just one-and-done like amateurs do), and eagerly applies it make a ho bunch more sales in business, nab higher fees, and experience far greater success, while having more fun and peace of mind all around. Certainly has for me. And I believe it can for you too. But time is short on this offer. If you want it, hightail it immediately to my affiliate link below by the deadline: [( Ben Settle P.S. When selling this offer before, Email Players subscriber Pete Pennekett said: "Your Introduction to Jim Camp + this product made me tens of thousands of dollars within a year, and goodness knows how much since then. That's my testimonial." That is definitely not the "norm" of course. And he is definitely the exception, not the rule, with many attributes your biz doesn’t have. Let me be clear about that for the drooling-on-the-carpet goo-roo fanboys The vast majority of people, I would bet, download these Q&A audios, maybe listen to a few minutes at most... .then nod, get distracted by TikTok brain, then file away & forget about it... only to chase some bright shiny object that catches their eye. And that is as it should be. The normies will always do that, and they should. This information is clearly not meant for them types. They'd be better off haunting social media all day. This info is only intended for those who like to get deep and cerebral inside the world of influence & persuasion with a champion of the craft like Mr. Camp... and who have the ambition to apply it & seize all the opportunities out there ripe for the few with these skills for themselves. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA