Many years ago in college, I read the book: âForrest Gumpâ Probably the only thing the book and the movie with Tom Hanks have in common is the main characterâs name. The book is as weird as it is laugh-out-loud funny though. And I remember highly enjoying it. For some reason, the part that sticks out most for me is when Forrestâs space shuttle (yes, he goes to space in the book) crash lands on an island in New Guinea. There he meets a tribe of cannibals, led by Big Sam â a Yale-educated snob-like guy who even pokes fun at Forrestâs stint at Harvard. Soon Big Sam teaches Forrest how to play chess. And Forrest â who has a natural talent for chess â continually beats Big Sam. And each time they play, Big Sam gets closer to beating Forrest. And it becomes clear Big Sam intends to eat Forrest when he eventually wins. So they play game after game after game. And each time they play, Big Sam keeps getting closer to winning (and eating Forrest). Inevitably, Forrest falls into a trap and knows heâs going to lose, and has to think up a way to escape. Now, what makes Big Sam frightening is not just because heâs a cannibal. What makes him frightening is because he knows heâs going to win. He has zero stress. He doesnât worry about winning or losing, he just keeps doing. His eating Forrest is going to happen, and Forrest knows this is inevitable. The result? Forrest knows itâs just a matter of time before he loses. And it (understandably) makes him needy. After all, he needs to win or he becomes lunch⦠Big Sam, on the other hand, doesnât get needy, or emotional, because he doesnât need to win the same way Forrest does. If he did, heâd have been the one to get mistake-prone, and either never win, or it would have taken much longer to win. Question is, how did Big Sam create this mistake-creating neediness in Forrest? Answer: Instead of focusing on winning (which he couldnât control), Big Sam focused on getting better at the game (which he could control). Itâs not unlike what the late, great Jim Camp taught about negotiation. Camp used to rail against sales quotas, and goals based on things one canât control. Instead, he taught to focus on finding, using, and following a proven system. He was a fighter pilot in Vietnam and had this drilled into his head over and over and over â to stay within a proven system and youâre safe. Leave the system, and theyâll be picking up your body parts for miles. Itâs not about being smarter than the adversary. Itâs not about outwitting the adversary. Itâs not not even about beating the adversary. Itâs about following a system, where youâre alway safe â whether in a negotiation like he used to teach in his seminars and books, or like those of us who study his ways do in emails, copywriting, marketing campaigns, client prospecting & acquiring, etc. I cannot praise Jim Campâs methods enough. He was, in my opinion, the best of the best. And, also in my opinion, still is â even today, 10 years after his death. If you want more Jim Camp wisdom, then hereâs the deal: My pal Michael Senoff had a chance before Jimâs death to record an intense 4-hour, 174 question Q&A with Jim about best methods and ideas, and packaged it into a a $597 product that is â in my opinion, at least â some of the most powerful info youâll ever hear on the subject of not only negotiation, but sales, the psychology of influence & persuasion (even if he didnât particularly care for the term âpersuasionâ), and marketing. Plus: Until this Friday, 6/9 at midnight EDT you can have this $597 product for just $20. This is a deal so generous it borders on ridiculous. And, I cannot imagine it not significantly making any marketer, any copywriter, any freelancer, any coach/consultant, and anyone in business who carefully listens to it, intensely studies it (i.e., goes through it multiple times, not just one-and-done like amateurs do), and eagerly applies it make a ho bunch more sales, nab higher fees, and experience far greater success, while having more fun and peace of mind all around. Certainly has for me. And I believe it can for you too. Anyway, time is short on this offer. If you want it, hightail it immediately to my affiliate link below: [( Ben Settle P.S. Kevin Stokes reports on these audios: "Best thing I've ever done was buy these Jim Camp audios. They are a large part of how I convinced myself that I could become a marketer. I listen to them 1 or 2 times every year since I purchased. I learn something new every time. I need to start them again. Thank you for the reminder." The Jim Camp rabbit hole runs deep. And, if you're like me, Kevin, others... you never really quite emerge from it. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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