Newsletter Subject
Passing a copywriting-sized kidney stone
From
bensettle.com
Email Address
ben@bensettle.com
Sent On
Sun, May 21, 2023 07:45 PM
Email Preheader Text
A real life, "chair squirming" copywriting lesson: A few years back, when I was still on the book of
HTML
A real life, "chair squirming" copywriting lesson: A few years back, when I was still on the book of Faces, I was reading the day-by-day adventures of a chick I knew from selling in the MLM market who was passing a kidney stone. It sounded excruciating too. I donât remember how many days it took her to lay that egg and get it over with. But it sounded horrifying. It was also âworld classâ copywriting in action. Even though she wasnât selling anything. And even though that was not her intent. How so? I know for a fact (others I know were also getting the play-by-play) I was not the only person watching, being filled with horror, and hoping to God Almighty that didnât happen to us. Just as I know I was not the only one reading about her agony who found myself Googlingâ the subject, spending money on specific kinds of supplements, making sure Iâm getting enough water, checking to see my family history of kidney stones, looking up symptoms, causes, remedies, etc. Again, she wasnât even selling anything. Yet, she definitely sold many of us, ifân you catch my drift. Thatâs copywriting at its finest, in my opinion: A vision of a problem, but that also offers to sell you a solution youâd crawl through a football field of broken glass to get your hands on, regardless of price, inconvenience, or difficulty. Not every market & product lends itself to this. Often the more clearly-defined & horrifying the pain (physical or otherwise), the more it applies. But that is the gist of it. And my best-selling Copy Slacker book â on sale for only a bit longer today â can give you a proven framework for going about selling in a way that can help your business get this kind of effect from your sales copy, in my experience. This big, heavy, 800+ page book ainât cheap. And I certainly wouldnât suggest letting it drop on your foot. But if you want it at the $200 discount off the listed price ($624 vs $824), then go to the URL below and buy it before tonightâs (Sunday 5/21 at midnight EDT) discount. Here is the link: [httpsâ¶//www.EmailPlayers.com/slacker]( Use code: ROPER at the checkout. Make sure you see the price change before entering your info. Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
[unsubscribe](
Settle, LLC
PO Box 1056
Gold Beach Oregon 97444
USA
EDM Keywords (67)
way
want
vision
us
url
transmitted
took
tonight
still
solution
sent
selling
sell
see
sale
reproduced
remember
regardless
reading
problem
play
passing
part
owner
otherwise
opinion
often
lay
know
knew
kind
intent
horror
hoping
help
happen
hands
googling
going
go
give
gist
get
found
form
foot
finest
filled
faces
experience
entering
email
egg
effect
drop
drift
difficulty
day
crawl
copywriting
chick
cheap
certainly
catch
buy
book
applies
agony