The most freakishly fascinating sales letter headline ever written

One of my favorite Jim Rutz headlines is: “The 8 Best Ways To Kill Your Husband” Reason why is, it shows one of the things about Jim Rutz that fascinates me the most: His mastery of using blind curiosity in many of his headlines. Usually, having a benefit, or an implied benefit at the very least, is what drives high-selling direct response ads. Yet Jim Rutz not only penned a lot of pure curiosity headlines, but his copy was so inherently interesting and fascinating that many times you won’t even know something is for sale until you’ve read it — like pleasure reading — until you find this overwhelming urge to buy the product he somehow was selling without selling. Anyway, something to think about if you write copy. Especially if direct selling makes you uncomfortable or you sell to a niche full of “oh no! a sales pitch!” mush cookies who get offended by being pitched anything. Personally, I wouldn’t waste time in such a niche. But it is what it is. Whatever the case, here’s something else to think about: If you want to see a 200+ promo swipe file of Jim Rutz’s ads, featuring all kinds of his sales letters and ads doing this sort of thing, the deadline to get the “Read This Or Die” swipe file along with the bonus “Ravings of an Ad Man!” eBook I am giving to people who buy from my affiliate link below and send me the receipt by that deadline is coming up lickety-split. Here’s how it works: 1. Use my affiliate link below to get the swipe file 2. Forward me your receipt by tonight, Sunday August 7 at midnight EDT 3. I will send you: “Ravings of an Adman!” This eBook is a compilation of Email Players inserts I did a couple years ago that were wildly popular and, in some ways, more tactically-useful than the issues they were included with. Anyway, it is yours for the taking. That is, if you send your “Read This Or Die” receipt to me by tomorrow night’s deadline. Here is my non-filtered affiliate link: [https∶//www.EmailPlayers.com/rutz]( Ben Settle P.S. I have nothing but pure, seething contempt for procrastinators. I say this for the gaggle of small-thinkers who, every. single. time. I do one of these types of offers, waits until a few minutes before the deadline, or is too ignorant to even look at the deadline, and something goes wrong with the order page, they can’t buy, then they ask if I will make an exception. The answer is no. Time to put that nasty case of procrastination-itis to bed, Chuckles. That is, if you want this bonus eBook. If not, then, by all means, procrastinate away… P.P.S. Some of the secrets in the bonus eBook I want to send you include: * A nagging Facebook woman’s secret to selling high-ticket health offers without needing to make any claims, citing any benefits, or possibly even having to mention your product! * WebMD’s clever trick for writing long copy sales letters and emails people almost can’t resist reading word-for-word. * Why it’s borderline immoral and evil not to outright SHAME your leads, market, customers, and clients into buying your products & services. * The irony of all the testing “experts” running around pounding their chests on social media or on stage about their tests and experiments. * A secret way to get critical market data without needing any complicated or sophisticated tests, software, or thousands upon thousands of website visitors each day. * The strange (but true) way I use to “get away” with strategically sending blatant sales pitch emails that lack any value or content. * 3 email “power words” that can put lots more sales in your squealing little piggy bank. * A “mini swipe file” of 9 high-selling headlines (easily “adapted” to email subject lines) from one of the greatest copywriters who ever lived you’ve probably never even heard of. * The founding father of online advertising’s secret to knowing (without running a single test or asking another soul’s opinion) if an email is worth sending to your list or not. * How to write emails that make otherwise boring or irrelevant topics exciting and fascinating. * The “sock secret” to writing an endless number of emails that can sell the hell out of commodities. * The TURP (not Trump) method used by the FBI & high-level hundred million dollar corporate negotiators to blast up your response, sales, and profits. * The wannabe reverse engineer’s guide to knowing the mentality about how I start emails. * A disgraced blockbuster Hollywood director’s dirty little secret to making movies that not only break box office records but can shatter your sales records too. * 15 little-known & fascinating facts about the mysterious, insult-slinging recluse who was the greatest email copywriter who ever walked the earth. * A nearly “fool proof” email sale sequence structure almost any business can use to blast up sales with as little as an hour or so of “work.” * Advice to people who find copywriting to be more like slitting their wrists and bleeding over the page than “writing.” * Down & dirty “stealth” research tips that have been worth — literally — millions in sales of my own products and probably tens of millions collectively to clients I used to work with. * Another research tip (straight from the lips of the World’s Greatest Copywriting Coach) that has helped me invade multiple markets and niches I knew nothing about prior and make big sales out the gate. * What the world’s most secretive A-list copywriter (99% chance you’ve never heard of him, even if you are a copywriting fanboy) told me on a phone call back in 2008 that can potentially turn even a newbie with little or no talent into a proverbial mad genius with writing headlines. * How copywriters can use one of the founding fathers of podcasting’s interview methods to secretly get clients to write as much as 80%+ of your copy! * The official elBenbo guide to pricing your products & services! * How the late, great Gene Schwartz would sometimes “invalidate competition” in his ads to make it almost silly to even THINK of buying from anyone else. * And a ho’bunch more Anyway, a reminder: The deadline to get this bonus eBook is tonight Sunday, August 7, at midnight EDT. And you must forward me your receipt (not just buy the Jim Rutz swipe file) by that deadline to get your hot little hands on it. Or else, no eBook for you. Here’s my affiliate link: [https∶//www.EmailPlayers.com/rutz]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2022 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA